📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: TELUS Agriculture & Consumer Goods
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Managing marketing technology stack for seamless integration and data flow
- Monitoring campaign performance and attribution, identifying trends, and reporting on KPIs
- Collaborating with internal teams to execute email marketing campaigns and lead nurturing workflows
- Serving as champion of marketing data stewardship and overseeing data targeting efforts
- Maintaining and optimizing lead management process, ensuring alignment with cross-functional teams
ASSUMPTION: This role requires a high level of organization, strong analytical skills, and the ability to work effectively in a cross-functional team environment. It is ideal for a self-starter who can anticipate needs, take initiative, and drive results.
📋 Key Responsibilities
✅ Own and optimize the marketing technology stack, ensuring seamless integration and data flow between different marketing technologies
✅ Monitor campaign performance and attribution, identifying trends and reporting on KPIs including MQLs and funnel contribution
✅ Collaborate with internal team members to execute email marketing campaigns, lead nurturing workflows, and other marketing initiatives
✅ Serve as champion of marketing data stewardship, ensuring data quality, accuracy, and compliance
✅ Oversee data targeting for geographic and account-based marketing efforts, maintaining and optimizing list segmentation and lead scoring to support targeted and relevant messaging
✅ Maintain and optimize our lead management process, including coordination with cross-functional teams to ensure alignment and efficiency
✅ Provide training and support to internal teams on marketing technologies, best practices, and processes
ASSUMPTION: This role requires a strong understanding of marketing automation, lead generation, and data analysis. Experience with Hubspot and Salesforce is preferred.
🎯 Required Qualifications
Education: BS/MBA in marketing or equivalent experience
Experience: 5 years of marketing experience, ideally in a SaaS company
Required Skills:
- Proven experience with marketing automation and marketing operations
- Strong analytical skills with experience in data analysis and reporting
- Excellent communication and collaboration skills
- Ability to work effectively in a cross-functional team environment
- Hubspot and Salesforce experience preferred – Hubspot certified
Preferred Skills:
- Experience with database consolidations in Hubspot
- Self-starter with strong initiative and problem-solving skills
- Adaptable and comfortable working in a dynamic, quickly evolving environment
ASSUMPTION: Candidates with experience in lead generation, email marketing campaigns, and successful marketing campaigns will be highly valued for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 CAD per year (Based on industry standards for a Marketing Operations Manager with 5-10 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Generous time off policies
- Employee assistance program
Working Hours: Full-time, remote work with flexible hours. Core hours are 9:00 AM - 5:00 PM EST.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Toronto area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TELUS Agriculture & Consumer Goods operates in the IT Services and IT Consulting industry, focusing on creating better producer-to-consumer outcomes through digital solutions and data insights.
Company Size: TELUS Agriculture & Consumer Goods has 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: The company was founded in 2020, making it a relatively new player in the industry with a strong focus on innovation and growth.
Company Description:
- TELUS Agriculture & Consumer Goods is creating a unified, trusted, and sustainable value chain to enable efficient production and logistics outcomes while lowering the impact on the environment.
- The company delivers actionable digital solutions and data insights that connect global supply chains, improving the safety, quality, and sustainability of food and consumer goods.
- TELUS Agriculture & Consumer Goods is committed to fostering an inclusive culture that embraces diversity and offers fair employment practices.
Company Specialties:
- Analytics and Data Management
- Trade Promotion Management
- Retail Execution
- Supply Chain Management
- Order Management
- Sales Management
- Business Processes
- Market Intelligence and Insights
- Food Quality, Safety, and Compliance
- Recordkeeping
- Production Optimization
- Financial Management
- Integrated IoT
Company Website: http://telus.com/agcg
ASSUMPTION: TELUS Agriculture & Consumer Goods is a growing company with a strong focus on innovation and sustainability. Its diverse team and unique contributions set it apart from the competition.
📊 Role Analysis
Career Level: This role is at the manager level, requiring a combination of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: The Marketing Operations Manager will report directly to the Senior Director of Brand & Customer Marketing and work closely with various teams, including brand, product marketing, customer marketing, customer success, sales enablement, and business systems.
Work Arrangement: This is a remote, full-time position with flexible hours. Core hours are 9:00 AM - 5:00 PM EST.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing Operations Manager to expand their team or take on additional responsibilities.
- TELUS Agriculture & Consumer Goods offers various training and development opportunities to help employees grow their careers.
- The company's diverse range of specialties provides opportunities for employees to gain experience in different areas of the business.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their team, take on additional responsibilities, and gain experience in various aspects of the business.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital of the province of Ontario and the most populous city in Canada.
- The city is known for its multiculturalism, with over half of its residents born outside of Canada.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, remote work with flexible hours. Core hours are 9:00 AM - 5:00 PM EST.
ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Senior Director of Brand & Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing automation and operations experience
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Problem-solving and initiative-taking abilities
- Adaptability and comfort working in a dynamic environment
Application Tips:
- Highlight your experience with marketing automation and operations, as well as any relevant certifications (e.g., Hubspot certified).
- Tailor your resume to emphasize your analytical skills, data-driven decision-making, and experience with data analysis and reporting.
- In your cover letter, explain how your strong communication and collaboration skills have enabled you to work effectively in cross-functional teams.
- Prepare for behavioral interview questions that assess your problem-solving, initiative-taking, and adaptability skills.
ATS Keywords: Marketing Automation, Lead Generation, Email Marketing, Data Analysis, Collaboration, Communication, Problem Solving, Time Management, Prioritization, Adaptability, Database Management, Marketing Technology, Campaign Performance, Lead Scoring, Segmentation, Training
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- Hubspot
- Salesforce
- Marketo (or similar marketing automation platforms)
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Experience with the listed tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Empowerment
- Sustainability
- Collaboration
Work Style:
- Dynamic and fast-paced
- Highly engaged and driven
- Collaborative and cross-functional
- Focused on driving business growth and funnel growth strategy
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working in a quickly evolving role?
- Are you an effective communicator and collaborator, able to work well with individuals across various teams?
- Do you have strong analytical skills and the ability to quickly synthesize key information and take action to drive results?
ASSUMPTION: Candidates who align with TELUS Agriculture & Consumer Goods' values and work style will be the best fit for this role and the company culture.
⚠️ Potential Challenges
- The role may require working with multiple teams and stakeholders, which can be challenging but also provides opportunities for collaboration and growth.
- The dynamic and quickly evolving nature of the role may present challenges in terms of prioritization and time management.
- The company is growing rapidly, which can lead to changes in priorities, processes, and team structures.
- The role may require occasional travel for meetings or events, depending on the company's evolving needs and guidelines.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, collaboration, and impact on the business.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position places a greater emphasis on campaign performance analysis and data-driven decision-making.
- TELUS Agriculture & Consumer Goods' focus on sustainability and innovation sets it apart from other companies in the IT Services and IT Consulting industry.
- This role offers significant growth potential, with opportunities to expand the team, take on additional responsibilities, and gain experience in various aspects of the business.
ASSUMPTION: Candidates who are drawn to TELUS Agriculture & Consumer Goods' focus on sustainability and innovation will be well-suited to this role and the company culture.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and engagement
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
- Streamlining the lead management process to improve efficiency and alignment with cross-functional teams
ASSUMPTION: The sample projects listed are intended to provide examples of the types of initiatives the Marketing Operations Manager may be responsible for, but the specific projects may vary based on the company's evolving needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role fit into the company's overall funnel growth strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the company, and how can this role help address them?
- How does TELUS Agriculture & Consumer Goods support the growth and development of its employees, and what opportunities are there for professional growth in this role?
- What is the company's approach to work-life balance, and how does that manifest in this remote, full-time position?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with marketing automation, lead generation, and data analysis and reporting.
- In your cover letter, explain how your strong communication and collaboration skills have enabled you to work effectively in cross-functional teams.
- Prepare for behavioral interview questions that assess your problem-solving, initiative-taking, and adaptability skills.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
