📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Haus
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing funnel and improving data integrity
- Managing and enhancing the MarTech stack
- Deriving actionable insights from data to inform strategic decisions
- Collaborating cross-functionally with Marketing, Sales, RevOps, and Finance teams
ASSUMPTION: This role requires a strong analytical background and experience in marketing operations tools and processes. The ideal candidate will be comfortable working with data and presenting insights clearly.
📋 Key Responsibilities
✅ Own and operate the MarTech stack, ensuring scalable architecture, clean data capture, and consistent performance tagging
✅ Define, document, and enforce operational cadences across marketing—covering campaign execution, reporting, lead management, and data QA
✅ Manage the full MarTech ecosystem, including tools like Hubspot, Clay, HockeyStack, ChiliPiper, and Tableau
✅ Define and operationalize lead routing, scoring, and management processes in partnership with Sales and RevOps
✅ Own tracking architecture—implementing UTM frameworks, tagging protocols, and source attribution models to ensure campaign tracking accuracy
✅ Ensure ongoing data hygiene, enrichment, and normalization processes to maintain clean, actionable datasets for reporting and outbound activity
✅ Build and maintain dashboards and reporting frameworks across marketing KPIs, driving quarterly and annual planning processes with data-backed insights
✅ Serve as the connective tissue between Marketing, Sales, RevOps, and Finance teams, facilitating process alignment, shared KPI frameworks, and end-to-end funnel transparency
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field
Experience: 6+ years of experience in a Marketing Operations or Marketing Analyst role, preferably in a startup/B2B SaaS business
Required Skills:
- Expertise with Hubspot (marketing automation) and Salesforce (CRM)
- High Proficiency in Excel/Google Sheets
- Experience with analytical and BI tools (e.g., Tableau)
- Experience instrumenting AI-tooling into Marketing workflows (e.g., Clay, ChatGPT, Copy.ai)
Preferred Skills:
- Experience with marketing automation and lead management tools
- Familiarity with marketing attribution platforms
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates with a strong analytical background and experience in marketing operations tools and processes are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 a year
Benefits:
- Competitive Compensation: Competitive salary and startup equity
- Comprehensive Benefits: Top-of-the-line health, dental, and vision insurance
- Retirement Plan: 401(k) plan to help you save for the future
- Tools and Resources: We'll provide you with the tools and resources you need to be productive (new laptop, equipment, you name it)
- Impactful Work: Small team with a big impact on the overall company success.
- Professional Growth: Opportunities for professional development and career advancement in a rapidly scaling startup
- Collaborative Culture: Work alongside a talented team from leading tech companies in a supportive and inclusive environment
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Operations Manager role in a startup/B2B SaaS business. Final compensation will be determined based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on marketing measurement and incrementality
Company Size: 51-200 employees. This size allows for a collaborative and agile work environment, with opportunities for growth and impact.
Founded: 2021. Haus is a relatively new company, offering opportunities for early-stage growth and development.
Company Description:
- Haus is an incrementality platform that helps brands measure the incremental ROI of online and offline ad spend
- The company provides an industry-leading marketing science suite to some of the world’s most recognizable brands
- Haus is committed to measuring true incrementality and allocating budget efficiently to maximize growth and profitability
Company Specialties:
- Marketing Measurement
- Incrementality
- Marketing experimentation
Company Website: haus.io
ASSUMPTION: Haus is a growing company with a strong focus on data-driven marketing and a commitment to helping brands make informed decisions about their marketing spend.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing operations field.
Reporting Structure: This role reports directly to the Head of Marketing and works cross-functionally with other teams, including Sales, RevOps, and Finance.
Work Arrangement: Remote OK. This role can be performed remotely, offering flexibility and work-life balance.
Growth Opportunities:
- As Haus continues to grow, there will be opportunities for the Marketing Operations Manager to take on more responsibility and advance their career within the company
- This role offers the chance to work closely with senior leadership and gain valuable experience in a fast-paced, startup environment
- The Marketing Operations Manager will have the opportunity to shape the company's marketing operations processes and make a significant impact on its success
ASSUMPTION: This role offers a unique opportunity for a marketing operations professional to join a growing company and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Remote. Haus does not have a physical office, and this role can be performed remotely from anywhere.
Office Location(s): N/A
Geographic Context:
- Haus is a remote-first company, offering flexibility and the opportunity to work from anywhere
- The company has a strong focus on collaboration and communication, ensuring that remote team members feel connected and engaged
- Haus is headquartered in San Francisco, CA, but has team members located around the world
Work Schedule: Full-time (40 hours/week), with the flexibility to work remotely
ASSUMPTION: The remote work environment at Haus offers a high degree of flexibility and work-life balance, while also fostering a collaborative and inclusive culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Experience with marketing operations tools and processes
- Ability to work cross-functionally and collaborate with other teams
- Problem-solving skills and ability to think critically
Application Tips:
- Highlight your experience with marketing operations tools and processes, and provide specific examples of how you've used data to drive marketing decisions
- Tailor your resume and cover letter to emphasize your analytical skills and experience working with data
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with the tools mentioned in the job description
ATS Keywords: Marketing Operations, Data Analysis, Hubspot, Salesforce, Excel, Google Sheets, Tableau, AI Tooling, Lead Management, Campaign Tracking, Data Governance, Reporting, Analytics, Cross-Functional Collaboration, MarTech Stack Management, Performance Tagging
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their analytical skills and experience with marketing operations tools and processes.
🛠️ Tools & Technologies
- Hubspot (marketing automation)
- Salesforce (CRM)
- Excel/Google Sheets
- Tableau (BI tool)
- Clay (enrichment tool)
- HockeyStack (attribution platform)
- ChiliPiper (routing)
ASSUMPTION: The tools listed in the job description are essential for this role, and candidates should have experience with at least some of them.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Remote and flexible work arrangements
- Fast-paced and dynamic work environment
- Strong focus on results and impact
Self-Assessment Questions:
- Do you have a strong background in marketing operations tools and processes?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you thrive in a fast-paced, dynamic work environment and enjoy solving complex problems?
ASSUMPTION: Candidates who are strong analytical thinkers, comfortable working remotely, and thrive in fast-paced environments are likely to be a good fit for this role and the company culture at Haus.
⚠️ Potential Challenges
- The role may require working with large datasets and complex tools, which can be challenging for candidates without strong analytical skills or experience with marketing operations tools
- The remote work environment may present challenges for candidates who prefer a more structured or in-person work environment
- The fast-paced and dynamic nature of the startup environment may be overwhelming for candidates who prefer a more stable or predictable work environment
- The role may require working with stakeholders across multiple teams, which can be challenging for candidates who struggle with cross-functional collaboration or communication
ASSUMPTION: These challenges can be mitigated by candidates who are strong analytical thinkers, comfortable working remotely, and have experience working with marketing operations tools and processes.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Marketing Data Analyst role, but with a greater emphasis on managing the MarTech stack and defining operational cadences
- Unlike other marketing operations roles, this role requires a strong background in data analysis and the ability to derive actionable insights from data
- This role offers more opportunities for growth and development within the marketing operations field than similar roles at larger or more established companies
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar roles at other companies.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and pipeline velocity
- Conducting a comprehensive audit of the MarTech stack and making recommendations for improvement
- Building and maintaining a dashboard to track marketing KPIs and inform strategic decision-making
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but are not exhaustive and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's data-driven decision-making process and how this role fits into that process?
- How does the Marketing Operations Manager collaborate with other teams, such as Sales and RevOps, to ensure end-to-end funnel transparency?
- What opportunities are there for professional growth and development within the company?
- How does the company support remote work and ensure that remote team members feel connected and engaged?
- What is the company's approach to measuring and optimizing marketing performance, and how does this role contribute to that process?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your analytical skills and experience with marketing operations tools and processes
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with the tools mentioned in the job description
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
