📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Broadcom
🔹 Location: USA-OR-Beaverton SO 116th Ave
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: Mid (7+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing Eloqua marketing automation
- Designing, implementing, and tracking global partner enablement campaigns
- Monitoring and analyzing campaign performance for data-driven insights
- Establishing and refining marketing operations processes
- Collaborating with cross-functional teams to align marketing initiatives with business goals
ASSUMPTION: This role requires a strong background in cybersecurity or enterprise technology to effectively manage and optimize marketing operations for enterprise security solutions.
📋 Key Responsibilities
✅ Eloqua Management: Oversee and optimize Eloqua marketing automation, including campaign setup, segmentation, lead scoring, and nurture programs.
✅ Campaign Execution: Design, implement, and track global partner enablement campaigns to drive engagement and revenue growth.
✅ Performance Analytics: Monitor and analyze campaign performance, providing data-driven insights and recommendations for optimization.
✅ Process Optimization: Establish and refine marketing operations processes to improve efficiency and scalability.
✅ Data Management: Ensure data hygiene, lead management, and compliance with privacy regulations (GDPR, CCPA, etc.).
✅ Cross-Functional Collaboration: Work closely with partner marketing, demand generation, sales, and IT teams to align marketing initiatives with business goals.
✅ Technology Integration: Manage integrations between Eloqua and CRM, ensuring seamless data flow.
✅ A/B Testing & Optimization: Conduct testing on email campaigns, landing pages, and automation workflows to improve conversion rates.
✅ Reporting & Dashboards: Develop and maintain dashboards to provide visibility into campaign effectiveness and marketing ROI.
✅ Training & Enablement: Educate internal teams on Eloqua best practices and campaign execution strategies.
ASSUMPTION: This role may require occasional work outside of regular business hours to ensure campaign success and meet project deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.
Experience: 5+ years of marketing operations or related experience, with a strong focus on cybersecurity or enterprise technology. Proven success in launching and marketing B2B enterprise security solutions.
Required Skills:
- Exceptional communication and organizational skills
- Strong analytical and strategic thinking skills
- Proficiency with marketing tools, CRM platforms, and analytics
Preferred Skills:
- Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products
- Experience working with global teams and managing multiple stakeholders
ASSUMPTION: Candidates with experience in marketing automation, campaign management, and data analysis will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $86,000 - $137,000 per year
Benefits:
- Competitive compensation package
- Comprehensive health and wellness benefits
- Opportunities for professional growth in a cutting-edge technology environment
- The chance to work with a global leader in enterprise technology solutions
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing operations role in the enterprise technology sector. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcom operates in the semiconductor manufacturing industry, focusing on enterprise infrastructure technology and solutions.
Company Size: Broadcom is a large organization with over 10,000 employees, providing ample opportunities for collaboration and career growth.
Founded: Broadcom was founded in 1961 and has since grown into a global leader in enterprise technology solutions.
Company Description:
- Broadcom is a global infrastructure technology leader built on more than 60 years of innovation, collaboration, and engineering excellence.
- The company specializes in a wide range of products, including Bluetooth® Solutions, Cable Modems, and Enterprise/SMB/Core Switching, among many others.
- Broadcom's mission is to deliver cutting-edge technology solutions that empower businesses to secure their digital environments while ensuring compliance, reliability, and trust.
Company Specialties:
- Bluetooth® Solutions
- Cable Modems
- Knowledge-based Processors
- Satellite & IPTV STBs
- xDSL
- EPON
- Enterprise/SMB/Core Switching
- GbE
- GPS
- Mobile Communications
- Network Infrastructure
- PowerLine Communications
- NFC
- Wireless Networks
- GPON
- and Software
Company Website: http://www.broadcom.com
ASSUMPTION: Broadcom's extensive product portfolio and global presence offer applicants a diverse range of career opportunities and growth potential.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Operations Manager will report directly to the Head of Marketing or a similar role within the Enterprise Security Group (ESG).
Work Arrangement: This is an on-site position, requiring regular presence at the company's Beaverton, Oregon office.
Growth Opportunities:
- Advancement to a senior-level marketing operations role within the ESG or broader organization
- Expansion into other areas of marketing, such as demand generation or product marketing
- Potential to lead cross-functional projects or teams, driving strategic initiatives and process improvements
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the organization, taking on new challenges and responsibilities as they arise.
🌍 Location & Work Environment
Office Type: Broadcom's Beaverton office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 3401 Hillview Ave, Palo Alto, California 94304, US
Geographic Context:
- Beaverton, Oregon is a suburban city located near Portland, offering a mix of urban and outdoor living options
- The area is known for its strong tech industry, with many companies headquartered in the region
- Beaverton offers a variety of housing options, from urban apartments to suburban family homes
Work Schedule: Standard business hours, Monday through Friday, with occasional overtime as needed.
ASSUMPTION: Applicants should be comfortable working in an on-site environment and be willing to adapt to the company's work culture and processes.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a senior leader within the ESG
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience with marketing automation and campaign management
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Broadcom's company values and culture
Application Tips:
- Highlight relevant experience and achievements in marketing operations, campaign management, and data analysis
- Tailor your resume to emphasize skills and experiences that match the required qualifications
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing Operations, Eloqua, Campaign Management, Performance Analytics, Process Optimization, Data Management, Cross-Functional Collaboration, Technology Integration, A/B Testing, Reporting & Dashboards, Training & Enablement, Enterprise Security, Cybersecurity, Enterprise Technology
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills throughout the application and interview process.
🛠️ Tools & Technologies
- Eloqua marketing automation platform
- CRM platform (e.g., Salesforce, HubSpot, etc.)
- Analytics tools (e.g., Google Analytics, Tableau, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Successful candidates will be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Broadcom fosters a culture of continuous learning and improvement
- Collaboration: The company encourages cross-functional teamwork and knowledge sharing
- Integrity: Broadcom is committed to ethical business practices and maintaining a positive work environment
Work Style:
- Fast-paced and dynamic, with a focus on driving results and achieving goals
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
- Collaborative and team-oriented, with a focus on working together to achieve shared objectives
Self-Assessment Questions:
- Do you have a strong background in marketing operations or a related field, with a focus on cybersecurity or enterprise technology?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work setting, and are you able to effectively manage multiple stakeholders?
ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with Broadcom's values and work style, as well as a genuine interest in the company's mission and products.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced nature of the enterprise technology industry and adapting to change
- Ensuring data compliance with privacy regulations (GDPR, CCPA, etc.) and maintaining data hygiene
- Occasional overtime and work outside of regular business hours to meet project deadlines
ASSUMPTION: Successful candidates will be able to effectively manage these challenges and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique within Broadcom, as it focuses specifically on marketing operations for the Enterprise Security Group (ESG)
- Similar roles within the broader marketing organization may have a broader scope, focusing on demand generation, product marketing, or other marketing functions
- Career progression in this role may lead to senior-level marketing operations positions within the ESG or broader organization, or to other marketing leadership roles
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path within the organization.
📝 Sample Projects
- Developing and executing a global partner enablement campaign to drive engagement and revenue growth
- Optimizing Eloqua marketing automation workflows to improve conversion rates and marketing ROI
- Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization
ASSUMPTION: Successful candidates will be able to provide specific examples of their experience and achievements in marketing operations, campaign management, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how it may vary depending on project priorities?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- What opportunities are there for professional growth and development within the Enterprise Security Group (ESG) or broader organization?
- How does Broadcom support work-life balance for its employees, particularly in this role?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and that address any concerns or uncertainties they may have about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, emphasizing your fit for the required qualifications
- Prepare a cover letter that explains your interest in the role and the company, and how your background and skills make you a strong fit
- If applicable, prepare examples or a portfolio showcasing your experience and achievements in marketing operations, campaign management, and data analysis
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
