Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: SailPoint Technologies

🔹 Location: Pune, India (Remote available)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing operations and technology efforts to drive demand generation and revenue growth
• Collaborating with cross-functional teams to develop and execute marketing strategies
• Managing marketing technology stack, including marketing automation platforms
• Analyzing campaign performance and providing data-driven insights to optimize marketing efforts
• Ensuring data integrity and compliance with privacy regulations

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data analysis and process improvement.

📋 Key Responsibilities

✅ Develop and execute marketing strategies that drive demand generation and revenue growth

✅ Manage marketing technology stack, including marketing automation platforms (e.g., Eloqua, Marketo)

✅ Collaborate with cross-functional teams to develop and execute marketing campaigns

✅ Analyze campaign performance and provide data-driven insights to optimize marketing efforts

✅ Ensure data integrity and compliance with privacy regulations (e.g., GDPR, CCPA)

✅ Manage marketing operations processes, programs, and procedures

✅ Train and mentor marketing team members on marketing technology tools and best practices

ASSUMPTION: This role requires a strong understanding of marketing automation platforms, data analysis, and campaign management. Experience with Eloqua is preferred.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing operations, demand generation, or a related role

Required Skills:

• Proficient in marketing automation platforms (e.g., Eloqua, Marketo)
• Strong data analysis skills, with experience using tools like Excel and Google Analytics
• Excellent project management skills, with the ability to manage multiple projects simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience with CRM systems (e.g., Salesforce) and marketing technology stacks

Preferred Skills:

• Experience with marketing automation platforms and marketing technology stacks in a B2B environment
• Familiarity with marketing automation best practices and industry trends
• Experience with data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates with experience in marketing automation, data analysis, and campaign management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Based on experience and industry standards)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing operations manager role in India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: SailPoint Technologies is a leading provider of enterprise identity governance and administration solutions, helping organizations to manage and secure access to applications and data.

Company Size: SailPoint has 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.

Founded: SailPoint was founded in 2005 and is headquartered in Austin, Texas, with offices worldwide.

Company Description:

• SailPoint empowers the modern enterprise to seamlessly manage and secure access to applications and data through the lens of identity.
• The company delivers a unified, intelligent, extensible platform built to defend against today’s dynamic, identity-centric cyber threats while enhancing productivity and efficiency.
• SailPoint helps many of the world’s most complex, sophisticated enterprises create a secure technology ecosystem that fuels business transformation.

Company Specialties:

• Enterprise Software
• Identity & Access Management
• Identity & Access Governance
• Identity Governance & Administration
• Compliance Controls
• Access Request
• Automated Provisioning
• Data Access Governance
• Single Sign-On
• and identity security

Company Website: https://www.sailpoint.com

ASSUMPTION: SailPoint's focus on identity management and access governance makes it an attractive employer for candidates interested in cybersecurity, compliance, and enterprise software.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Marketing Operations and collaborates with various cross-functional teams, including product marketing, field marketing, and sales.

Work Arrangement: Hybrid (On-site & Remote) - This role requires occasional on-site presence, with the remainder of the work being done remotely.

Growth Opportunities:

• Advancement to senior marketing operations roles or management positions
• Expansion into other areas of marketing or related fields (e.g., product marketing, demand generation)
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing operations or related fields.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) - SailPoint's Pune office is located in the Lohia Jain Arcade, near Chatursringi Temple, on Senapati Bapat Road.

Office Location(s): Pune, India (Remote work is also available)

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites.
• The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than in major metropolitan areas like Mumbai or Bengaluru.
• Pune has a tropical savanna climate, with warm and humid weather prevailing for most of the year.

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Pune office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the marketing team and other stakeholders
• Final interview with the senior director of marketing operations
• Background check and offer extension

Key Assessment Areas:

• Technical skills in marketing automation and data analysis
• Campaign management and project execution
• Communication and collaboration skills
• Problem-solving and critical thinking
• Alignment with SailPoint's company values and culture

Application Tips:

• Highlight relevant experience with marketing automation platforms and data analysis in your resume and cover letter.
• Demonstrate your understanding of marketing operations and campaign management in your application materials.
• Showcase your ability to work collaboratively and effectively with cross-functional teams.
• Prepare questions about SailPoint's marketing technology stack and how this role fits into the broader marketing organization.

ATS Keywords: Marketing Operations, Marketing Automation, Demand Generation, Campaign Management, Data Analysis, CRM, Salesforce, Eloqua, Marketo, Project Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant experience and skills, using the provided ATS keywords where appropriate.

🛠️ Tools & Technologies

• Marketing Automation Platforms: Eloqua, Marketo
• CRM: Salesforce
• Data Analysis: Excel, Google Analytics
• Project Management: Asana, Trello, Jira
• Marketing Technology Stack: Various tools and platforms, depending on the specific needs of the role

ASSUMPTION: Candidates should have experience with marketing automation platforms and CRM systems, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Integrity
• One Team
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you adapt to new tools and technologies as needed?
• Do you have a proven track record of achieving results and meeting goals?

ASSUMPTION: Candidates should assess their fit with SailPoint's company values and work style, ensuring they align with the organization's culture and expectations.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the latest marketing automation trends and best practices
• Collaborating effectively with cross-functional teams, including remote team members
• Ensuring data integrity and compliance with privacy regulations in a dynamic and evolving landscape

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to succeed in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Marketing Operations Specialist: This role is more focused on tactical execution and may have less strategic responsibility than the Marketing Operations Manager role.
• Demand Generation Manager: This role is more focused on driving demand and lead generation, while the Marketing Operations Manager role is more focused on the operational aspects of marketing.
• Marketing Technology Manager: This role is more focused on managing and implementing marketing technology solutions, while the Marketing Operations Manager role is more focused on the overall management of marketing operations and processes.

ASSUMPTION: Applicants should consider how this role fits into their career path and how it compares to other related positions in the marketing field.

📝 Sample Projects

• Developing and executing a marketing campaign to drive lead generation and revenue growth
• Managing a marketing technology stack, including marketing automation platforms and CRM systems
• Analyzing campaign performance data to optimize marketing efforts and improve ROI
• Ensuring data integrity and compliance with privacy regulations, including GDPR and CCPA
• Training and mentoring marketing team members on marketing technology tools and best practices

ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and how they have contributed to the success of their previous employers.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and contribute to the company's overall goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SailPoint support the professional development and growth of its marketing operations team members?
• What are the most significant challenges facing the marketing operations team, and how can this role help address them?
• How does SailPoint approach data privacy and compliance, and what role does this position play in ensuring data integrity?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, using the provided ATS keywords where appropriate.
• Prepare for your interview by researching SailPoint's company values, marketing technology stack, and industry trends.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.