📌 Core Information
🔹 Job Title: Marketing Operations Specialist P3
🔹 Company: Twilio
🔹 Location: Remote - India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing marketing campaigns
- Collaborating with stakeholders to develop campaign strategies
- Managing campaign requests and updates via project management software
- Improving internal processes for efficiency
- Resolving campaign roadblocks and issues
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. The ideal candidate will be comfortable working independently and collaborating with various teams.
📋 Key Responsibilities
✅ Develop and execute marketing campaign strategies, timelines, and objectives
✅ Build, test, and execute marketing campaigns across various platforms
✅ Prioritize, track, and document campaign request updates via project management software (Jira)
✅ Optimize internal processes to improve efficiency and reduce bottlenecks
✅ Resolve roadblocks and issues to meet campaign goals
✅ Identify and recommend improvements based on campaign performance insights
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 3-5 years of experience in campaign operations, marketing operations, or project management
Required Skills:
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Strong competency in marketing automation (Marketo preferred)
- Experience building automated and complex campaign programs from inception to completion
Preferred Skills:
- Excellent written and verbal communication skills
- Relevant certifications such as Marketo Certified Expert
- Proficiency with project management tools (e.g., Jira, Airtable, Asana)
ASSUMPTION: Candidates with experience in a B2B marketing environment and familiarity with Twilio's products and services may have an advantage.
💰 Compensation & Benefits
Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for mid-level marketing roles in India)
Benefits:
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Working Hours: Full-time (40 hours/week) with flexible hours and occasional travel for in-person meetings
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2008
Company Description:
- Twilio is a leading cloud communications platform that enables businesses to build and integrate communications into their software applications
- The company offers a range of APIs for voice, messaging, video, and more, allowing developers to create personalized customer experiences
- Twilio is known for its strong company culture, focusing on diversity, inclusion, and employee well-being
Company Specialties:
- Telecommunications
- API
- Cloud communications
- SaaS
- Telephony
- SMS
- Voice
- VoIP
- GDPR
Company Website: https://www.twilio.com/en-us
ASSUMPTION: Twilio's large size and global presence offer ample opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-level (P3) with opportunities for growth
Reporting Structure: Reports to the Manager, Marketing Campaign Operations
Work Arrangement: Fully remote with occasional travel for in-person meetings
Growth Opportunities:
- Potential to take on more strategic responsibilities as the company grows
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training
ASSUMPTION: This role offers a good balance of autonomy and collaboration, with ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Remote - India
Geographic Context:
- India has a large and growing tech industry, with many opportunities for career advancement
- The remote work arrangement allows for a flexible work-life balance
- Occasional travel may be required for in-person meetings and team-building events
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team
Key Assessment Areas:
- Campaign management skills
- Problem-solving abilities
- Communication and collaboration skills
- Adaptability and learning agility
Application Tips:
- Highlight relevant experience and achievements in campaign management and marketing operations
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving and collaboration
ATS Keywords: Marketing Operations, Campaign Management, Project Management, Marketing Automation, Marketo, Jira, Process Optimization, Stakeholder Collaboration, Performance Insights
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Marketo
- Jira
- Airtable/Asana (if applicable)
- Various marketing campaign platforms
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Draw the owl
- Ruthlessly prioritize
- No shipwrecks
- Don't just work here, live here
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and collaborating with cross-functional teams?
- Do you have a proven track record of managing multiple projects simultaneously?
ASSUMPTION: Twilio's company culture emphasizes diversity, inclusion, and work-life balance, with a strong focus on employee well-being.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may be challenging for some candidates
- Occasional travel may be required, which could disrupt personal schedules
- Working in a fast-paced, dynamic environment may be stressful for some individuals
- Adapting to Twilio's unique company culture may take time and effort
ASSUMPTION: The potential challenges listed above can be mitigated by strong time management skills, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing operations roles, this position may require more strategic thinking and campaign development
- Twilio's large size and global presence offer more opportunities for career growth and exposure to diverse projects
- This role may have more autonomy and responsibility than similar positions in smaller organizations
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the size and structure of the organization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product
- Optimizing campaign workflows to improve efficiency and reduce bottlenecks
- Analyzing campaign performance data to identify trends and make data-driven recommendations
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the organization's current initiatives and priorities.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the overall marketing strategy and organization?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Twilio support the professional development and growth of its employees?
- What is the team structure and dynamic for this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the interview process by researching Twilio's products, services, and company culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
