📌 Core Information
📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Red Canary
🔹 Location: Remote (United States)
🔹 Job Type: Full-time (Remote)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Optimizing core marketing systems (Marketo, Salesforce, LeanData, 6sense)
- Designing and maintaining scalable lead management processes
- Collaborating with cross-functional teams to operationalize campaigns
- Monitoring marketing funnel performance and campaign effectiveness
- Driving continuous improvement in marketing automation and analytics
ASSUMPTION: This role requires a strong analytical mindset, attention to detail, and the ability to manage complex marketing processes. It's ideal for someone who thrives in high-growth environments and enjoys solving complex problems with data.
📋 Key Responsibilities
📋 Key Responsibilities
✅ Own day-to-day management and optimization of core marketing systems
✅ Design and maintain scalable lead management processes
✅ Partner with demand gen, digital, and ABM teams to operationalize campaign strategies
✅ Manage marketing data hygiene, enrichment processes, and database segmentation
✅ Monitor marketing funnel performance, campaign effectiveness, and channel attribution
✅ Collaborate with sales and RevOps to ensure data alignment, lead SLAs, and pipeline visibility
✅ Support quarterly planning and reporting processes
✅ Drive continuous improvement in marketing automation, process documentation, and marketing analytics
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. It requires strong communication skills to collaborate effectively with various teams and stakeholders.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in a marketing operations role, preferably in B2B SaaS or cybersecurity
Required Skills:
- Proficient user in Marketo and Salesforce CRM
- Solid understanding of marketing and sales funnel metrics, attribution models, and performance reporting
- Experience operationalizing demand gen and ABM programs
- Strong analytical mindset with the ability to translate data into actionable insights
- Comfortable managing cross-functional projects and communicating with both technical and non-technical stakeholders
- Meticulous attention to detail, strong organizational skills, and a love for process optimization
- Experience with tools like Bizible, Tableau, Looker, or other BI/analytics platforms
- Exposure to account-based marketing tactics and segmentation strategies
- Understand privacy and compliance requirements (e.g., GDPR, CCPA) in marketing data management
Preferred Skills:
- Experience with tools like LeanData, 6sense, ZoomInfo, or Clearbit
- Familiarity with SQL or other data query languages
ASSUMPTION: While the required skills list is comprehensive, candidates with a strong foundation in marketing operations and a willingness to learn new tools are encouraged to apply.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $83,600 - $113,850 per year (targeted base salary)
Benefits:
- 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental, and vision for you and your dependents. No waiting period.
- Health & Wellness: Access to mental health services, Employee Assistance Program, and additional programs to incentivize healthy habits.
- Fertility Benefits: All new hires are eligible for benefits as of their first day.
- Flexible Time Off: Take the time you need to recharge, including vacation, sick, bereavement, jury duty, and holidays.
- Paid Parental Leave: Full base pay to bond/care for your new child.
- Pre-Tax Plans: Red Canary offers a variety of plans to fit your and your dependent's specific needs, including FSA, HRA, and HSA, with employer funding to offset out-of-pocket healthcare expenses.
- Flexible Work Environment: With 60% remote workforce, Canaries can work virtually from almost anywhere in the US.
Working Hours: Full-time (40 hours/week) with a flexible work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Operations Manager role in the United States. The final offer may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
🔍 Company Context
Industry: Computer and Network Security
Company Size: 201-500 employees (as of 2025)
Founded: 2013
Company Description:
- Red Canary is a cybersecurity company that protects, supports, and empowers organizations to make better security decisions.
- Their market-defining technology and expertise prevent breaches every day and set a new standard for partnership in the industry.
- They're united in their commitment to customers and grounded in their values, which earned them a place on Built In's 2025 Best Places to Work list.
Company Specialties:
- Threat Detection
- Endpoint Detection & Response
- Endpoint Security
- Managed Security
- Threat Hunting
- Digital Forensics & Incident Response
- Managed Detection and Response
- Managed Detection & Response
Company Website: redcanary.com
ASSUMPTION: Red Canary is a growing cybersecurity company that values its employees and offers a flexible, remote-friendly work environment.
📊 Role Analysis
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Director of Marketing Operations
Work Arrangement: Remote (United States) with a flexible work environment
Growth Opportunities:
- Potential career growth into senior marketing operations roles or management positions
- Opportunities to learn and gain experience in various marketing disciplines
- Chance to work with a diverse, cross-functional team and collaborate on strategic projects
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing operations function and the broader organization.
🌍 Location & Work Environment
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A (fully remote)
Geographic Context:
- The role is remote and can be performed from anywhere in the United States.
- Red Canary's headquarters is in Denver, Colorado, but the company has a 60% remote workforce.
- The company offers a flexible work environment, allowing employees to work virtually from almost anywhere in the US.
Work Schedule: Full-time (40 hours/week) with a flexible work environment
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, allowing employees to work from the comfort of their own homes or preferred co-working spaces.
💼 Interview & Application Insights
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing leadership team
Key Assessment Areas:
- Technical skills and knowledge of marketing operations tools
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Red Canary's values
Application Tips:
- Highlight your relevant experience and achievements in marketing operations
- Tailor your resume and cover letter to emphasize your skills and how they match the required qualifications
- Prepare for the technical assessment or case study by reviewing your knowledge of marketing operations tools and processes
- Research Red Canary's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: Marketing Operations, Marketo, Salesforce, Lead Management, Campaign Execution, Data Management, Attribution Models, Marketing Analytics, Process Optimization
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or the company's current hiring practices.
🛠️ Tools & Technologies
🛠️ Tools & Technologies
- Marketo
- Salesforce
- LeanData
- 6sense
- Bizible, Tableau, or Looker (for marketing analytics)
- ZoomInfo or Clearbit (for data enrichment)
ASSUMPTION: The required tools and technologies list may evolve over time as the company adopts new platforms or updates its tech stack.
👔 Cultural Fit Considerations
👔 Cultural Fit Considerations
Company Values:
- Do what’s right for the customer
- Be kind and authentic
- Deliver great quality
- Be relentless
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Flexible and adaptable
- Results-oriented and actionable
Self-Assessment Questions:
- Do you have a strong customer focus and commitment to delivering exceptional results?
- Are you comfortable working in a dynamic, high-growth environment and adapting to change?
- Do you thrive in a collaborative, cross-functional team setting and enjoy working with diverse stakeholders?
- Are you relentless in your pursuit of continuous improvement and driving measurable results?
ASSUMPTION: Red Canary values employees who embody their mission to improve security outcomes for all and maintain a culture that encourages authenticity in order to do their best work.
⚠️ Potential Challenges
⚠️ Potential Challenges
- The role may require working with complex marketing technologies and data sets, which can be challenging at times
- Managing cross-functional projects and collaborating with various teams can be demanding and require strong communication skills
- The role may involve working with sensitive customer data, requiring a strong commitment to privacy and compliance
- The remote work arrangement may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
ASSUMPTION: While the role presents several challenges, it also offers opportunities for professional growth and development in a dynamic, high-growth environment.
📈 Similar Roles Comparison
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Specialist or Marketing Automation Manager, but with a broader scope and more strategic focus
- Unlike other marketing operations roles, this position requires a strong understanding of demand generation and account-based marketing tactics and segmentation strategies
- Career progression from this role could lead to senior marketing operations roles or management positions within the marketing department or the broader organization
ASSUMPTION: While this role shares similarities with other marketing operations positions, it also has unique aspects that set it apart and offer opportunities for career growth and development.
📝 Sample Projects
📝 Sample Projects
- Optimizing lead scoring and routing processes to improve conversion rates and reduce lead leakage
- Developing and implementing a marketing attribution model to track campaign performance and channel attribution
- Collaborating with demand gen and ABM teams to operationalize new campaign strategies and tactics
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Operations Manager may work on, but the specific projects may vary based on the company's current priorities and needs.
❓ Key Questions to Ask During Interview
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Red Canary support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Red Canary foster a positive and inclusive work environment, particularly for remote employees?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by reviewing your knowledge of marketing operations tools and processes
- Research Red Canary's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
