📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Snappy
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing the marketing tech stack, primarily HubSpot and Salesforce
- Ensuring data integrity and consistency across marketing systems
- Managing high-volume email communications and campaign execution
- Collaborating with cross-functional teams to drive campaign performance and revenue growth
- Staying current with industry trends, including GenAI, and bringing forward innovative strategies
ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing operations to ensure smooth execution and optimization of marketing initiatives.
📋 Key Responsibilities
✅ Oversee and optimize the marketing tech stack, including HubSpot, ChiliPiper, Zoominfo, and Salesforce
✅ Ensure data integrity and consistency across marketing systems, aligning marketing data seamlessly with broader company systems and reporting
✅ Develop and streamline processes to enhance operational efficiency
✅ Manage integration of marketing systems with Salesforce for seamless data flow
✅ Own the end-to-end execution of marketing automation programs, including campaign setup, QA, scheduling, segmentation, and performance tracking
✅ Manage high-volume email communications, ensuring deliverability, compliance, and performance across all lifecycle stages
✅ Build and optimize workflows in HubSpot to support lead nurturing, onboarding, retention, and reactivation efforts
✅ Continuously test and improve messaging, subject lines, and send strategies to drive engagement and conversion
✅ Collaborate with content and product marketing to ensure campaigns are aligned
✅ Collaborate with marketing and GTM teams to gain insights on campaign performance and pipeline creation
✅ Manage the technical setup, execution, and optimization of marketing campaigns, including uploading event lists for proper campaign attribution
✅ Implement and monitor multi-touch attribution reporting to identify patterns and trends within the buyer’s journey
✅ Conduct A/B testing and experiments to optimize campaign performance and conversion rates
✅ Work closely with cross-functional teams, including IT, Business Intelligence, Sales, Customer Success, and Product, to align on customer segmentation, messaging, and campaign objectives
✅ Support the Demand Generation Director in developing and executing operational aspects of marketing strategies for customer acquisition, retention, and revenue growth
✅ Recommend, evaluate, and implement new marketing technology to enhance team productivity and impact
✅ Provide actionable insights through comprehensive reporting and analytics
✅ Create, monitor, and refine dashboards and reporting metrics (e.g., lead conversion, pipeline, activations)
✅ Translate complex data into clear, actionable insights to inform strategic decision-making
✅ Develop and refine workflows to drive marketing team efficiency
✅ Stay current on industry trends, including GenAI, and bring forward innovative strategies to enhance performance
ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing operations to ensure smooth execution and optimization of marketing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing operations or a related field, with a strong emphasis on B2B marketing
Required Skills:
- Expert proficiency in HubSpot and Salesforce
- Familiarity with ChiliPiper, Outreach, ABM platforms, and Tableau
- Salesforce administration certified (a big plus)
- Proven track record in data management, campaign execution, and reporting
- Strong analytical skills with the ability to translate complex data into clear, actionable insights
- Extremely detail-oriented with a focus on accuracy and consistency in data management
- Experience managing multi-channel marketing campaigns and optimizing for customer acquisition and retention
- Excellent project management, communication, and collaboration skills
- Ability to work in a fast-paced, dynamic environment, especially during peak seasons such as Q4
- B2B startup experience (a plus)
Preferred Skills:
- Experience with GenAI
- Fluency in additional languages
ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing operations to ensure smooth execution and optimization of marketing initiatives.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 USD per year
Benefits:
- Free healthcare, including vision and dental
- Generous 401k match
- Flexible PTO
- Paid family leave
- Snappy Summer Fridays (year-round)
- Snappy gifts for employee recognition and appreciation
Working Hours: Full-time, with flexible hours and remote work arrangement
ASSUMPTION: The salary range provided is market competitive and based on the role's requirements and Snappy's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in gifting and swag solutions for businesses and individuals
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2015, with a strong focus on growth and innovation
Company Description:
- Snappy is an award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting
- Snappy offers a recipient-picks experience, ensuring gift-givers send the perfect gift every time, for everyone, on every occasion
- Snappy has been featured on Fortune’s “Best Small & Medium Workplaces,” “Best Workplace for Millennials,” and “Best Workplace in Tech” lists
Company Specialties:
- Gifting
- Corporate Gifting
- Employee Engagement
- Employee Retention
- Engagement Marketing
- Lead Nurturing
- Customer Marketing
- eGifting
- Personalization
- Reward Programs
- Years of Service Rewards
- Employee Experience
- Anniversary Awards
- Employee Motivation
- Employee Rewards
- Sales Incentives
- B2B Gifting
- Holiday Gifts
- Personal Gifting
- Holiday Gifting
- Employee Appreciation
- Customer Loyalty
Company Website: http://www.snappy.com
ASSUMPTION: Snappy's focus on growth, innovation, and employee engagement creates an exciting and dynamic work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Head of Revenue Operations, with close collaboration with cross-functional teams
Work Arrangement: Remote (US), with flexible hours and a focus on results and performance
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing, innovative company
ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on Snappy's marketing operations and success.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and team-building events
Office Location(s): New York, NY, USA; Tel Aviv, Israel
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere in the US
- Occasional in-person meetings and team-building events provide opportunities for face-to-face collaboration and networking
- Snappy's global presence offers exposure to diverse perspectives and international business practices
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: Snappy's remote work arrangement and global presence provide unique opportunities for flexibility, collaboration, and cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in marketing operations tools and platforms
- Problem-solving and analytical skills
- Communication and collaboration skills
- Adaptability and resilience in a fast-paced environment
- Alignment with Snappy's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Snappy's business and the specific requirements of the Marketing Operations Manager position
- Showcase your problem-solving skills and provide examples of how you've optimized marketing campaigns or processes in previous roles
- Prepare questions to ask during the interview to demonstrate your interest in the role and Snappy's mission
ATS Keywords: Marketing Operations, HubSpot, Salesforce, ChiliPiper, Zoominfo, Data Analytics, Campaign Management, Lead Routing, Project Management, GenAI, Email Communications, A/B Testing, Collaboration, Process Improvement, Reporting, Workflow Optimization, Customer Acquisition, Retention
ASSUMPTION: Snappy's hiring process is designed to assess technical proficiency, problem-solving skills, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- ChiliPiper
- Zoominfo
- Tableau
- Outreach (optional)
- ABM platforms (optional)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are integral to Snappy's marketing operations and success.
👔 Cultural Fit Considerations
Company Values:
- Spread joy through the power of gifting
- Cultivate meaningful relationships through gratitude and appreciation
- Continuously innovate and improve to enhance the gift-giving experience
- Embrace a data-driven approach to decision-making and optimization
- Foster a collaborative and inclusive work environment
Work Style:
- Remote-friendly and flexible, with a focus on results and performance
- Dynamic and fast-paced, with a focus on growth and innovation
- Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you align with Snappy's core values, particularly the focus on spreading joy and cultivating meaningful relationships?
- How do you approach working remotely, and how do you ensure productivity and collaboration in a virtual environment?
- How do you balance data-driven decision-making with a focus on innovation and continuous improvement?
ASSUMPTION: Snappy's company culture emphasizes joy, gratitude, innovation, and collaboration, with a focus on finding candidates who align with these values and thrive in a dynamic, remote-friendly work environment.
⚠️ Potential Challenges
- Managing high-volume email communications and ensuring deliverability, compliance, and performance across all lifecycle stages
- Optimizing marketing campaigns and workflows in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and stakeholders to drive campaign performance and revenue growth
- Staying current with industry trends, including GenAI, and bringing forward innovative strategies to enhance performance
ASSUMPTION: These challenges require strong technical proficiency, analytical skills, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Automation Specialist: Both roles focus on marketing technology and campaign optimization, but the Marketing Operations Manager role has a broader scope, including data management, process improvement, and cross-functional collaboration
- Industry-specific context: Snappy's focus on gifting and swag solutions for businesses and individuals sets it apart from other B2B marketing roles, with unique challenges and opportunities
- Career path comparison: This role offers significant growth potential and the opportunity to make a substantial impact on Snappy's marketing operations and success, with potential career progression into senior marketing operations roles or management positions
ASSUMPTION: This role offers unique challenges and opportunities compared to similar marketing operations positions, with a focus on Snappy's specific business model and industry.
📝 Sample Projects
- Optimizing HubSpot workflows to improve lead nurturing, onboarding, retention, and reactivation efforts
- Implementing multi-touch attribution reporting to identify patterns and trends within the buyer’s journey and optimize campaign performance
- Collaborating with cross-functional teams to develop and execute operational aspects of marketing strategies for customer acquisition, retention, and revenue growth
ASSUMPTION: These sample projects illustrate the diverse responsibilities and challenges of the Marketing Operations Manager role at Snappy.
❓ Key Questions to Ask During Interview
- How does Snappy measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
- How does Snappy support employee growth and development, particularly for roles like Marketing Operations Manager?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does Snappy approach work-life balance and employee well-being, particularly for remote team members?
ASSUMPTION: These interview questions help applicants better understand the role's responsibilities, the team's dynamics, and Snappy's commitment to employee growth and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your technical proficiency in marketing operations tools and platforms
- Prepare for a phone or video screen with the HR team, focusing on your problem-solving and analytical skills, as well as your alignment with Snappy's company culture and values
- Complete a technical assessment or case study, demonstrating your ability to optimize marketing campaigns and processes
- Prepare for a final interview with the hiring manager and/or team members, focusing on your fit within the team and Snappy's broader organization
- Follow up with Snappy after your interview, expressing your interest in the role and reiterating your qualifications and fit for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
