📌 Core Information
🔹 Job Title: Marketing Operations Manager, Data Enablement
🔹 Company: Gusto, Inc.
🔹 Location: Multiple locations (Denver, CO; Las Vegas, NV; Detroit, MI; Atlanta, GA; Chicago, IL; Phoenix, AZ; Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (4-5 years)
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Enhancing data quality, integrity, and consistency across marketing applications
- Developing and maintaining data dictionaries and audience segments
- Collaborating with cross-functional teams to optimize marketing data processes
- Creating data quality dashboards and automated reporting
- Leveraging firmographic and behavioral data to drive marketing outcomes
ASSUMPTION: This role requires a strong focus on data governance and audience development to ensure accurate and consistent marketing data across various platforms.
📋 Key Responsibilities
✅ Oversee data governance initiatives to ensure high integrity, consistency, and accuracy of data across all marketing applications
✅ Develop and maintain comprehensive data dictionaries of prospective and current customer data
✅ Build and manage audience segments using firmographic, behavioral, and other relevant data to optimize performance across various marketing channels
✅ Oversee marketing campaign tracking taxonomy and processes, ensuring proper application of tracking mechanisms prior to campaign launches
✅ Partner with cross-functional teams to improve processes and software applications, ensuring data is captured and utilized effectively and efficiently
✅ Lead the creation and maintenance of data quality dashboards and automated reporting mechanisms that provide actionable and proactive insights
ASSUMPTION: This role involves a mix of strategic planning, hands-on data management, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Data Management, Information Systems, or a related field
Experience: 4-5 years of experience in data management, governance, or audience development within a high-volume, high-velocity, data-driven marketing organization
Required Skills:
- Expertise in data governance, audience development, and data hygiene
- Familiarity with marketing automation platforms, customer data platforms, and CRM platforms
- Excellent communication skills with a consultative approach to collaborating with various teams
- Ability to lead cross-functional projects and work effectively with cross-functional teams
Preferred Skills:
- Experience with specific marketing automation platforms, customer data platforms, and CRM platforms (e.g., Marketo, Salesforce)
- Strong analytical skills and proficiency in data analysis tools
- Background in marketing technology, marketing operations, or marketing analytics
ASSUMPTION: Candidates should have a strong foundation in data management and be comfortable working with various marketing technologies to succeed in this role.
💰 Compensation & Benefits
Salary Range: $129,000 - $184,000 per year (varies by location)
Benefits:
- Health insurance
- 401(k) plans
- Expert HR and team management tools
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Gusto operates in the software development industry, focusing on HR tools, payroll, and benefits for small businesses.
Company Size: Gusto has 1,001-5,000 employees, providing a large, established environment for growth and collaboration.
Founded: Gusto was founded in 2011 and has since grown to serve over 400,000 businesses nationwide.
Company Description:
- Gusto offers modern, online people platform that helps small businesses take care of their teams
- Services include full-service payroll, health insurance, 401(k)s, expert HR, and team management tools
- Gusto is committed to creating a world where work empowers a better life and fosters a collaborative and inclusive workplace
Company Specialties:
- Compliance
- Payroll
- Human resources
- Benefits
Company Website: https://gusto.com
ASSUMPTION: Gusto's focus on small businesses and comprehensive HR solutions makes it an attractive employer for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: Mid-level (4-5 years of experience)
Reporting Structure: This role reports to the Revenue Operations team and collaborates with various cross-functional teams, including Marketing, Engineering, Data, and other business stakeholders.
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions
- Chance to work on high-impact projects and drive marketing success for a large, established company
- Opportunity to learn and develop skills in data governance, audience development, and marketing technology
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing operations and data enablement.
🌍 Location & Work Environment
Office Type: Gusto has physical office spaces in Denver, San Francisco, New York, and Scottsdale, with employees expected to work from the office approximately 2-3 days per week (or more depending on the role).
Office Location(s): Denver, CO; San Francisco, CA; New York, NY; Scottsdale, AZ
Geographic Context:
- Denver, CO: Known for its outdoor recreation, cultural attractions, and growing tech industry
- San Francisco, CA: A major tech hub with a diverse economy and vibrant culture
- New York, NY: A global financial and cultural center with numerous opportunities for professional growth
- Scottsdale, AZ: A suburb of Phoenix with a thriving economy and high quality of life
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Gusto's hybrid work arrangement and multiple office locations provide candidates with the flexibility to balance work and personal life while enjoying the benefits of a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final decision and offer
Key Assessment Areas:
- Data management and governance skills
- Familiarity with marketing automation platforms, customer data platforms, and CRM platforms
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of data governance, audience development, and marketing technology
- Showcase your ability to work effectively with cross-functional teams and drive marketing success
ATS Keywords: Marketing Operations, Data Enablement, Data Governance, Audience Development, Marketing Automation, CRM, Cross-Functional Teams, Data Quality, Reporting
ASSUMPTION: Gusto's interview process focuses on assessing candidates' technical skills, cultural fit, and ability to drive marketing success within a collaborative and inclusive work environment.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Customer data platforms (e.g., Segment, Tealium)
- Data analysis tools (e.g., Excel, SQL, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing operations and data enablement.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Create Remarkable Experiences
- Act with Integrity
- Be Nimble and Resourceful
- Foster Inclusion and Diversity
Work Style:
- Collaborative and inclusive team environment
- Focus on data-driven decision-making and continuous improvement
- Flexible and adaptable to changing priorities and market demands
- Strong commitment to work-life balance and employee well-being
Self-Assessment Questions:
- Do you align with Gusto's company values and commitment to putting people first?
- Are you comfortable working in a hybrid office environment with flexible remote work options?
- Do you thrive in a dynamic, data-driven work environment that prioritizes continuous learning and improvement?
ASSUMPTION: Gusto's company culture emphasizes collaboration, inclusion, and data-driven decision-making, making it an attractive employer for candidates seeking a supportive and innovative work environment.
⚠️ Potential Challenges
- Managing data quality and consistency across multiple marketing applications and platforms
- Balancing the need for data governance with the agility required to support marketing campaigns and initiatives
- Collaborating effectively with cross-functional teams to drive marketing success
- Adapting to changes in marketing technology and best practices
ASSUMPTION: These challenges require strong data management skills, strategic planning, and effective communication to overcome successfully.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Data Analyst: The Marketing Operations Manager role focuses more on data governance, audience development, and cross-functional collaboration, while the Marketing Data Analyst role emphasizes data analysis and reporting.
- Industry-specific context: Gusto's focus on small businesses and comprehensive HR solutions sets it apart from other employers in the marketing technology space.
- Career path comparison: This role offers strong growth potential for candidates looking to advance their careers in marketing operations and data enablement, with opportunities to move into senior roles or management positions.
ASSUMPTION: Understanding the unique aspects of this role and its potential career paths is essential for candidates seeking to make informed decisions about their career development.
📝 Sample Projects
- Developing and maintaining a comprehensive data dictionary for Gusto's marketing applications
- Creating and optimizing audience segments to drive marketing campaign performance across various channels
- Improving marketing campaign tracking taxonomy and processes to enhance data accuracy and consistency
ASSUMPTION: These sample projects illustrate the hands-on, strategic, and collaborative nature of the Marketing Operations Manager, Data Enablement role at Gusto.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Revenue Operations team and how this role fits into the broader organization?
- How does Gusto support the professional development and growth of employees in marketing operations and data enablement roles?
- What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
- How does Gusto approach data governance and security, and what are the key challenges and opportunities in this area?
- What is the company's long-term vision for marketing technology and data enablement, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Gusto's work environment, company culture, and long-term prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gusto's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for a phone or video screen with the hiring manager, focusing on your data management, governance, and audience development expertise
- If selected, complete a technical assessment or case study to demonstrate your problem-solving and analytical skills
- Follow up with Gusto within one week after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
