Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Remote

🔹 Location: Remote - NL

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing Remote’s marketing technical setups and automation tools
• Driving product awareness and adoption through effective campaign building and workflow automation
• Collaborating with cross-functional teams to optimize processes and improve performance
• Ensuring data accuracy and compliance in marketing activities

ASSUMPTION: This role requires a strong background in marketing automation and a solid understanding of marketing principles. The ideal candidate will have experience working with various marketing tools and be comfortable in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Manage Remote’s marketing technical setups, including campaign building, workflow automation, data segmentation, form implementation, vendor ownership, and integration

✅ Manage marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData, etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption

✅ Manage leads sourced from different activities: events, content syndication, webinars, partnership, etc.

✅ Maintain critical data lists and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing

✅ Build strong relationships with wider Remote’s department and leverage revenue operations tools (LeanData, Outreach, Zoominfo, Crunchbase, Clay, etc.) to support cross-functional automations, lead routing, and engagement

✅ Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement

✅ Document and maintain tech stack architecture, technical workflows, and critical business management changes

ASSUMPTION: This role requires a high level of technical proficiency and the ability to work independently. The ideal candidate will have experience in marketing operations, data management, and campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing operations, marketing automation, or a related role

Required Skills:

• Proven experience with Salesforce, HubSpot, and LeanData
• Strong background in marketing automation and data enrichment tools
• Experience in email marketing, outreach, and product notifications
• Demonstrated strength in collaborating with cross-functional teams, understanding technical concepts, event operations, guiding strategy, and delivering positive results for stakeholders

Preferred Skills:

• Experience with additional marketing automation tools (e.g., Marketo, Pardot)
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in marketing operations and a solid understanding of marketing principles. They will be comfortable working with various marketing tools and be able to thrive in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $34,300 USD - $90,000 USD per year. Remote's compensation philosophy ensures fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate.

Benefits:

• Work from anywhere
• Flexible paid time off
• Flexible working hours (async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget and IT equipment
• Budget for local in-person social events or co-working spaces

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Remote's compensation and benefits package is designed to be competitive and comprehensive, reflecting the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Remote specializes in global HR solutions, making it simple for companies to hire, manage, and pay anyone, anywhere.

Company Size: Medium (1,001-5,000 employees). Remote's size allows for a dynamic, agile work environment while still offering the resources and stability of a larger organization.

Founded: 2019. Remote has grown rapidly since its founding, expanding its global presence and service offerings.

Company Description:

• Remote's mission is to create opportunity everywhere, empowering employers to find and hire the best talent, and enabling individuals to build financial and personal freedom.
• As a Global HR Platform, Remote helps companies hire, manage, and pay their entire team through its comprehensive set of core solutions, including HRIS, payroll, international employment, contractor management, and more.

Company Specialties:

• Remote Jobs
• PEO
• Hiring
• remote work
• global employment
• payroll
• EOR
• remote hiring
• Global Benefits
• Global Tax and Compliance Management
• international payroll
• IP Protection
• Automated payments
• human resource management
• contractor management
• owned entities
• visas and immigration
• employee onboarding
• time off approvals
• employment documentation management
• incentives and expenses management
• salary calculation
• HRIS
• HRMS
• and Global Equity Management

Company Website: remote.com

ASSUMPTION: Remote's industry focus, company size, and mission make it an attractive employer for individuals seeking a dynamic, global career in HR services.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience). This role is suitable for experienced marketing professionals looking to advance their careers in marketing operations.

Reporting Structure: The Marketing Operations Manager will report directly to the Manager, CRM & Lifecycle Marketing.

Work Arrangement: Fully Remote. This role allows for flexible working hours and an async work schedule, enabling employees to balance their personal and professional lives effectively.

Growth Opportunities:

• Potential career progression into senior marketing operations roles or management positions
• Opportunities to expand skills and knowledge in marketing automation, data management, and cross-functional team collaboration
• Chance to work on high-impact projects with a global reach and significant business impact

ASSUMPTION: Remote's growth and expansion present numerous opportunities for career advancement and professional development for employees in this role.

🌍 Location & Work Environment

Office Type: Fully Remote. Remote's work environment is entirely virtual, allowing employees to work from anywhere in the world.

Office Location(s): Remote - NL (Netherlands)

Geographic Context:

• The Netherlands has a strong tech industry and a highly skilled workforce, making it an ideal location for a global HR platform like Remote.
• The country's central time zone and multilingual population facilitate effective communication and collaboration with global teams.
• The Netherlands offers a high quality of life, with a strong social welfare system, excellent education, and a vibrant cultural scene.

Work Schedule: Flexible working hours, with a focus on async work and results-driven productivity.

ASSUMPTION: Remote's fully remote work environment and flexible work schedule enable employees to balance their personal and professional lives effectively, promoting work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Interview with recruiter
• Interview with future manager
• (Async) Take home test
• Interview with team members
• Interview with executive
• Prior employment verification check and criminal record check
• Bar Raiser Interview

Key Assessment Areas:

• Technical proficiency in marketing automation tools
• Problem-solving skills and ability to work independently
• Collaboration and communication skills
• Understanding of marketing principles and best practices
• Alignment with Remote's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of marketing operations and automation in your application materials
• Showcase your ability to work independently and collaborate effectively with cross-functional teams
• Prepare for behavioral interview questions that focus on your problem-solving skills, technical proficiency, and cultural fit

ATS Keywords: Marketing Operations, Marketing Automation, Salesforce, HubSpot, LeanData, Data Enrichment, Campaign Building, Workflow Automation, Cross-functional Collaboration, Stakeholder Management

ASSUMPTION: Remote's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to demonstrate their expertise and alignment with Remote's company values.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• LeanData
• Appcues
• Livestorm
• Qualified
• Outreach
• Zoominfo
• Crunchbase
• Clay

ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning and integrating new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Empower employees to do their best work
• Focus on impact and outcomes
• Be inclusive and respectful
• Act with integrity and accountability
• Collaborate and communicate openly

Work Style:

• Remote's work environment is async, allowing employees to balance their personal and professional lives effectively
• The company values results-driven productivity and encourages employees to prioritize their well-being
• Remote fosters a culture of collaboration, open communication, and continuous learning

Self-Assessment Questions:

• How do you prioritize your personal well-being while working remotely?
• Can you describe a time when you had to adapt to a new tool or technology in a short period? How did you approach this challenge?
• How do you ensure effective communication and collaboration with remote team members?

ASSUMPTION: Remote's cultural values and work style require employees to be self-motivated, results-driven, and comfortable working in a remote, async environment. Candidates should assess their fit with these aspects before applying.

⚠️ Potential Challenges

• Managing multiple time zones and coordinating with global teams
• Keeping up with the latest marketing automation tools and best practices
• Balancing the demands of multiple stakeholders and prioritizing competing priorities
• Ensuring data accuracy and compliance in a dynamic, global work environment

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and challenges.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Automation Specialist: The Marketing Operations Manager role is broader in scope, requiring a strong understanding of marketing principles and cross-functional team collaboration, while the Marketing Automation Specialist role focuses more on technical implementation and optimization.
• Industry-specific context: Remote's global focus and remote work expertise differentiate it from traditional HR services providers, offering unique opportunities and challenges for employees in this role.
• Career path comparison: This role can serve as a stepping stone to senior marketing operations roles or management positions, providing valuable experience in marketing automation, data management, and cross-functional team collaboration.

ASSUMPTION: Remote's unique industry focus and global presence make this role distinct from similar positions in other organizations, offering unique growth and development opportunities for employees.

📝 Sample Projects

• Developing and implementing a new lead scoring model to improve lead quality and conversion rates
• Optimizing marketing automation workflows to reduce manual effort and improve efficiency
• Collaborating with the sales team to improve lead handoff and follow-up processes, resulting in increased conversion rates

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive meaningful improvements in marketing operations and automation.

❓ Key Questions to Ask During Interview

• Can you describe the marketing automation tools landscape and how Remote differentiates itself in this space?
• How does Remote support the professional development and growth of its marketing operations team members?
• Can you provide an example of a time when you had to optimize a marketing automation workflow to improve performance? What was the outcome?
• How does Remote ensure data accuracy and compliance in its marketing activities, given its global presence?
• What are the most significant challenges facing the marketing operations team at Remote, and how are they being addressed?

ASSUMPTION: The ideal candidate will be curious and proactive, using the interview process to gain a deep understanding of Remote's marketing operations and automation strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LinkedIn job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, technical proficiency, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.