📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Unanet
🔹 Location: Anywhere in the United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing department's daily operations and campaign execution
- Optimizing lead flow and improving marketing processes
- Collaborating cross-functionally with sales and customer service teams
- Leading and mentoring marketing team members
ASSUMPTION: This role requires a high level of HubSpot proficiency and experience in marketing operations to effectively manage the marketing department's daily operations and improve processes.
📋 Key Responsibilities
✅ Oversee all aspects of marketing operations, including planning and execution, automation, and standardization
✅ Identify and implement improvements to marketing processes to streamline workflows and enhance efficiency
✅ Collaborate with other departments like sales and customer service to align marketing efforts
✅ Manage campaign execution, including planning, building, scheduling, and optimization
✅ Optimize lead flow from initial engagement to qualification and handoff to sales
✅ Lead and mentor marketing team members
ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines or attend events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in digital marketing and marketing operations
Required Skills:
- Advanced HubSpot experience
- Strong critical thinking, problem-solving, and communication skills
- Salesforce experience
- Experience with marketing technology platforms
- Knowledge of marketing principles and best practices
- Team player with the ability to work cross-functionally
Preferred Skills:
- Project management skills
- Leadership and mentoring skills
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of marketing automation tools and be comfortable working with data.
💰 Compensation & Benefits
Salary Range: $92,000 - $106,000 per year
Benefits:
- Employee Equity
- Discretionary Bonus Compensation
- Employee Benefits Plans
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Operations Manager with 5-10 years of experience. The actual salary may vary depending on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically ERP and CRM solutions for Government Contractors, AEC, and Professional Services
Company Size: 201-500 employees
Founded: 1988
Company Description:
- Unanet is a leading provider of ERP and CRM solutions purpose-built for Government Contractors, AEC, and Professional Services
- More than 3,200 project-driven organizations depend on Unanet to turn their information into actionable insights, drive better decision-making, and accelerate business growth
- Backed by a people-centered team invested in the success of your projects, people, and financials
Company Specialties:
- Project management software
- Project accounting software
- Resource planning
- Timesheets
- Financials
- Expense reporting
- Project billing and revenue recognition
- Project-based ERP
- DCAA Compliance
- Budgeting and planning
Company Website: http://www.unanet.com
ASSUMPTION: Unanet's focus on project-driven organizations and government contractors may require candidates to have experience working with specific compliance requirements and industry-specific software.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a leadership role
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or events
Growth Opportunities:
- Potential to move into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a variety of marketing disciplines and technologies
ASSUMPTION: The role may require occasional travel to attend industry events or meet with clients.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 22970 Indian Creek Drive, Suite 300, Dulles, VA 20166, US
Geographic Context:
- Dulles, VA is located in the Washington, D.C. metropolitan area
- The office is conveniently located near Dulles International Airport
- The area offers a mix of urban and suburban living options
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The work environment may require candidates to be comfortable working in a fast-paced, dynamic setting with tight deadlines.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-depth behavioral interview
- Skills assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- HubSpot and marketing automation expertise
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Leadership and mentoring abilities
Application Tips:
- Highlight relevant marketing operations experience and HubSpot proficiency
- Demonstrate strong problem-solving skills and provide examples of process improvements
- Showcase leadership and mentoring skills through past experiences or projects
ATS Keywords: Marketing Operations, HubSpot, Marketing Automation, Process Improvement, Campaign Management, Lead Management, Cross-Functional Collaboration, Team Leadership
ASSUMPTION: Unanet may use an Applicant Tracking System (ATS) to screen resumes, so it is essential to include relevant keywords from the job description to increase the chances of passing through the initial screening.
🛠️ Tools & Technologies
- HubSpot Marketing Automation
- Salesforce
- Marketing technology platforms (e.g., Marketo, Pardot, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The role may require candidates to be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- We are a Team
- We are Customer-Focused
- We are Driven
- We own our Success
- We do the right thing and have fun in the process
Work Style:
- Collaborative and team-oriented
- Customer-focused and results-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you customer-focused and results-driven?
- Are you adaptable and open to change, especially in a fast-paced environment?
ASSUMPTION: Unanet's company culture emphasizes teamwork, customer focus, and a drive for success, so candidates should be able to demonstrate these values in their application and interview.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including sales, customer service, and other departments
- Keeping up with the latest marketing technologies and trends
- Occasional travel or work outside of regular business hours
ASSUMPTION: The role may require candidates to be comfortable working in a fast-paced, dynamic environment with tight deadlines and multiple priorities.
📈 Similar Roles Comparison
- Unlike other marketing operations roles, this position requires advanced HubSpot experience and a strong focus on process improvement
- Unanet's focus on government contractors and project-driven organizations may require candidates to have experience working with specific compliance requirements and industry-specific software
- This role offers the opportunity to work on high-impact projects and initiatives, with potential growth into a leadership role within the marketing department
ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this position and how it compares to other marketing operations roles in the industry.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality
- Streamlining the event planning process to reduce time and resources required
- Optimizing campaign performance by analyzing data and making data-driven recommendations
ASSUMPTION: The role may require candidates to have experience working on similar projects or initiatives, demonstrating their ability to manage marketing operations and improve processes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Unanet support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Unanet measure the success of its marketing operations, and how will my performance be evaluated?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing operations function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing operations experience and HubSpot proficiency
- Prepare for the interview by researching Unanet's company culture and values, as well as the marketing operations function
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
