Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: athenahealth

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 12+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• End-to-end management of marketing campaigns and lead processing workflows
• Project management and stakeholder engagement
• Team management and development
• Data analysis and process improvement

ASSUMPTION: This role requires a high level of experience and expertise in marketing operations, campaign management, and lead processing. Candidates should have a strong understanding of marketing automation tools and Salesforce CRM.

📋 Key Responsibilities

✅ Manage end-to-end marketing campaigns in Salesforce CRM

✅ Project manage marketing workflows such as campaign list match, imports, sales assignment, list pull, list suppression, lead processing, and lead validation using web research

✅ Handle and resolve stakeholder escalations and provide timely solutions

✅ Work on ad-hoc requests and analysis related to campaign/lead data

✅ Drive daily tasks to successful completion and maintain high levels of productivity, utilization, TAT & accuracy metrics for the team

✅ Train and guide the team to analyze huge volumes of data, identify data patterns, and evaluate alternatives to solve problems using SQL, Snowflakes, and MS Excel

✅ Coach, mentor, and develop the team to foster a highly spirited work environment

✅ Keep abreast of new Salesforce and marketing automation features and functionalities for successful project implementation

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on data analysis. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in any stream. Post-graduation in Business management/Marketing/leadership preferable

Experience: 12+ years of experience in marketing operations with strong understanding of marketing campaign and lead processing workflows

Required Skills:

• Campaign operations management using Salesforce CRM
• Exposure to marketing automation tools such as Eloqua, Salesforce Marketing cloud
• Intermediate/advanced MS Excel and MS SQL skills with good hands-on experience
• Strong reporting skills to monitor, analyze, and improve KPIs and metrics
• Experience in data validation using web research

Preferred Skills:

• Understanding of US healthcare industry

ASSUMPTION: Candidates should have a strong background in marketing operations and a proven track record of managing marketing campaigns and lead processing workflows. Proficiency in Salesforce CRM and marketing automation tools is essential.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a similar role and experience level)

Benefits:

• Health Benefits
• Financial Benefits
• Commuter Support
• Employee Assistance Programs
• Tuition Assistance
• Employee Resource Groups
• Collaborative Workspaces
• Work-Life Balance

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: athenahealth operates in the IT Services and IT Consulting industry, providing network-enabled services, mobile apps, and data-driven insights to hospitals and medical organizations. The company specializes in revenue cycle management, patient engagement, medical billing, care coordination, population health management, and health information technology.

Company Size: athenahealth is a mid-sized company with 5,001-10,000 employees globally. This size allows for a structured work environment with ample opportunities for growth and collaboration.

Founded: athenahealth was founded in 1997 and has since grown to become a leading provider of healthcare technology solutions.

Company Description:

• athenahealth strives to cure complexity and simplify the practice of healthcare
• The company's innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions
• athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes

Company Specialties:

• Revenue Cycle Management
• Patient Engagement
• Medical Billing
• Care Coordination
• Population Health Management
• Point-of-care mobile apps
• Electronic Health Records (EHR)
• Health information technology

Company Website: athenahealth.com

ASSUMPTION: athenahealth's focus on innovation and technology makes it an attractive employer for candidates interested in the healthcare IT industry. The company's commitment to creating a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all aligns with its mission-driven culture.

📊 Role Analysis

Career Level: The Marketing Operations Manager role is a mid-level management position that offers opportunities for growth and development within the marketing operations function.

Reporting Structure: This role reports directly to the Marketing Operations Director and may oversee a team of marketing operations specialists.

Work Arrangement: This role offers remote work flexibility, allowing candidates to balance their work and personal lives more effectively.

Growth Opportunities:

• Advancement to senior marketing operations roles within the company
• Expansion into related functions such as marketing technology or data analytics
• Development of leadership and management skills through team mentoring and coaching

ASSUMPTION: The Marketing Operations Manager role offers a unique opportunity to gain experience in a fast-paced, dynamic environment while working on high-impact projects that drive business growth. Candidates with strong marketing operations experience and a passion for data-driven decision-making will thrive in this role.

🌍 Location & Work Environment

Office Type: athenahealth's Chennai office is a collaborative workspace that fosters innovation and teamwork.

Office Location(s): MGR Main Road, Chennai, Tamil Nadu 600113, IN

Geographic Context:

• Chennai is the capital city of Tamil Nādu, one of the southern states of India
• The city is known for its rich cultural heritage, historical landmarks, and bustling IT industry
• Chennai offers a mix of traditional and modern amenities, making it an attractive location for both work and leisure

Work Schedule: The Marketing Operations Manager role follows a standard work schedule of 40 hours per week, with flexibility for remote work.

ASSUMPTION: Chennai's vibrant culture and growing IT industry make it an ideal location for candidates seeking a dynamic work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and team members

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Marketing operations expertise and campaign management experience
• Lead processing workflows and data validation skills
• Team management and leadership capabilities

Application Tips:

• Highlight relevant marketing operations experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of athenahealth's mission and values
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership capabilities

ATS Keywords: Marketing Operations, Campaign Management, Lead Processing, Salesforce CRM, Marketing Automation, Data Analysis, Team Management, Stakeholder Engagement

ASSUMPTION: athenahealth's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Candidates should be prepared to demonstrate their expertise in marketing operations and provide examples of their achievements in campaign management and lead processing workflows.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketing automation tools (e.g., Eloqua, Salesforce Marketing Cloud)
• MS Excel
• MS SQL
• Snowflakes

ASSUMPTION: The Marketing Operations Manager role requires proficiency in Salesforce CRM and marketing automation tools. Candidates should have a strong understanding of these technologies and be comfortable using them to manage marketing campaigns and lead processing workflows.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Innovation
• Mission-driven
• Inclusive
• Accountable
• Supportive

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you embody athenahealth's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: athenahealth's company culture is built around shared values of inclusiveness, accountability, and support. Candidates should be able to demonstrate their alignment with these values and provide examples of how they have embodied them in their previous roles.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the latest trends and developments in marketing automation and Salesforce CRM
• Ensuring data accuracy and integrity in marketing campaigns and lead processing workflows
• Balancing remote work and maintaining productivity in a virtual environment

ASSUMPTION: The Marketing Operations Manager role presents unique challenges that require strong project management, stakeholder engagement, and data analysis skills. Candidates should be prepared to manage multiple projects simultaneously and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Marketing Operations Manager vs. Marketing Campaign Manager: The former role focuses more on process management, data analysis, and team leadership, while the latter role is more focused on campaign execution and tactical implementation.
• Marketing Operations Manager vs. Marketing Data Analyst: The former role requires a broader range of skills, including project management, stakeholder engagement, and team leadership, while the latter role is more focused on data analysis and reporting.
• Career path comparison: Marketing Operations Manager is a mid-level management role that can lead to senior marketing operations roles or expansion into related functions such as marketing technology or data analytics.

ASSUMPTION: The Marketing Operations Manager role is distinct from related marketing roles in its focus on process management, data analysis, and team leadership. Candidates should consider their career goals and skillset when comparing this role to other marketing positions.

📝 Sample Projects

• Campaign optimization project to improve lead conversion rates by 20%
• Lead processing workflow improvement project to reduce lead processing time by 30%
• Marketing automation implementation project to streamline campaign execution and improve data accuracy

ASSUMPTION: The Marketing Operations Manager role involves a wide range of projects that require strong problem-solving skills, data analysis, and project management expertise. Candidates should be prepared to take on challenging projects and drive meaningful business impact.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does athenahealth support the professional development and growth of its marketing operations team members?
• Can you provide an example of a recent marketing campaign that was particularly successful, and what role did the marketing operations team play in its execution?
• How does athenahealth measure the success of its marketing campaigns and lead processing workflows?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of athenahealth's marketing operations team, its priorities, and its approach to professional development and growth. Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing operations experience and achievements
• Write a cover letter that demonstrates your understanding of athenahealth's mission and values
• Prepare for the interview process by researching athenahealth's company culture and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.