📌 Core Information
🔹 Job Title: Marketing Operations Manager
🔹 Company: Orca-AI
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Building and optimizing marketing operations from scratch
- Collaborating with cross-functional teams to execute global campaigns
- Maintaining data quality and ensuring accurate lead routing
- Monitoring and analyzing campaign performance using Salesforce and HubSpot
- Driving operational efficiency and process improvement
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating effectively with various teams.
📋 Key Responsibilities
✅ Marketing/SalesOps (50%)
- Support marketing and sales teams in executing live and virtual events
- Manage email campaigns and personalized nurture programs
- Ensure leads are routed to the right BDRs or AEs accurately and efficiently
- Manage HubSpot and Salesforce, including sync issues and data cleanliness
✅ Insights / Data Quality Ops (50%)
- Monitor and manage HubSpot/Salesforce sync, identifying and resolving errors
- Champion data quality, ensuring data is clean, normalized, and duplicates are minimized
- Create ad-hoc reports and dashboards using Salesforce and Tableau for performance tracking
ASSUMPTION: This role requires a strong focus on data quality and attention to detail to ensure accurate reporting and campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in HubSpot and Salesforce, executing campaigns and developing operational systems
Required Skills:
- Proficient in HubSpot and Salesforce
- Understanding of B2B sales processes (lead routing, BDR qualification, etc.)
- Strong project management skills
- Attention to detail
- Problem-solving skills
- Collaboration and teamwork
Preferred Skills:
- Experience with Tableau or other data visualization tools
- Familiarity with marketing automation tools
- Knowledge of the maritime industry
ASSUMPTION: While not explicitly stated, familiarity with the maritime industry may be beneficial but is not required for this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Marketing Operations Manager in Israel is around ₪150,000 - ₪200,000 per year (source: Glassdoor). However, this may vary based on experience and company size.
Benefits:
- Health insurance
- Retirement plans
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: While the salary range is an estimate, Orca-AI is a well-funded startup that prioritizes employee growth and development.
📌 Applicant Insights
🔍 Company Context
Industry: Maritime Transportation. Orca-AI is a maritime tech startup focused on enhancing operational safety, efficiency, and sustainability through AI and computer-vision-based platforms.
Company Size: 51-200 employees. As a mid-sized company, Orca-AI offers a more intimate work environment with ample opportunities for growth and impact.
Founded: 2018. Founded by a team of Navy veterans, Orca-AI has grown rapidly, with over 900 vessels booked and 550 installations completed as of October 2024.
Company Description:
- Empowers shipping companies to enhance operational safety, efficiency, and sustainability
- Trusted by key industry players, including MSC, Seaspan, and NYK
- Raised $38 million in funding from US, UK, and Israeli VCs
- Employs 80 people across offices in London, Athens, Singapore, and Tel Aviv
Company Specialties:
- AI and computer-vision-based operations platform
- Maritime safety and efficiency
- Global shipping industry
Company Website: www.orca-ai.io
ASSUMPTION: Orca-AI's focus on innovation and growth makes it an attractive option for candidates seeking a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-5 years of experience in marketing operations and a strong understanding of HubSpot and Salesforce.
Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with marketing, sales, design, and digital teams.
Work Arrangement: Remote (Israel). While the role is remote, candidates must be based in Israel and available during Israel Standard Time business hours.
Growth Opportunities:
- As the first Marketing Ops hire, there is ample opportunity to grow and shape the role
- Potential to take on additional responsibilities and advance within the marketing department
- Exposure to a fast-growing startup environment with ample learning opportunities
ASSUMPTION: Given Orca-AI's rapid growth, there are likely to be numerous opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote. While Orca-AI has offices in London, Athens, Singapore, and Tel Aviv, this role is remote and can be performed from anywhere in Israel.
Office Location(s): Not applicable (remote role)
Geographic Context:
- Israel has a thriving tech industry with numerous opportunities for professional growth and networking
- The remote work arrangement offers flexibility and work-life balance
- Israel's time zone (Israel Standard Time, UTC+2) may require some adjustment for candidates used to other time zones
Work Schedule: Full-time (40 hours/week) with flexible hours. The work schedule is subject to change based on business needs and team availability.
ASSUMPTION: While the role is remote, candidates should be prepared for occasional overlap with team members in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical interview with the VP of Marketing
- Final interview with the marketing team
Key Assessment Areas:
- HubSpot and Salesforce proficiency
- Problem-solving skills and attention to detail
- Collaboration and communication skills
- Understanding of marketing operations and B2B sales processes
Application Tips:
- Highlight your experience with HubSpot and Salesforce in your resume and cover letter
- Demonstrate your problem-solving skills and attention to detail with specific examples from previous roles
- Showcase your understanding of marketing operations and B2B sales processes
- Tailor your application to Orca-AI's mission and values
ATS Keywords: HubSpot, Salesforce, Marketing Operations, Campaign Management, Lead Routing, Data Quality, B2B Sales Processes, Project Management, Attention to Detail, Problem Solving, Collaboration
ASSUMPTION: Orca-AI's interview process is likely to be thorough and comprehensive, given the critical nature of the role and the company's rapid growth.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation, CRM)
- Salesforce (CRM)
- Tableau (Data Visualization)
- Other marketing and sales tools as needed
ASSUMPTION: While not explicitly stated, candidates should be prepared to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on collaboration and teamwork
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced environments?
- Are you a strong collaborator with excellent communication skills?
- Do you have a growth mindset and a desire to learn and improve continuously?
ASSUMPTION: Orca-AI's culture is likely to be fast-paced, collaborative, and focused on innovation and growth.
⚠️ Potential Challenges
- Building marketing operations from scratch may be challenging and require significant autonomy
- Occasional overlap with team members in different time zones may impact work-life balance
- Rapid company growth may lead to changes in responsibilities and priorities
- Israel's time zone may require some adjustment for candidates used to other time zones
ASSUMPTION: While Orca-AI offers numerous opportunities for growth and impact, candidates should be prepared for the challenges that come with working in a fast-growing startup environment.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a high degree of autonomy and the ability to build the function from scratch
- Orca-AI's focus on the maritime industry may offer unique challenges and opportunities compared to other marketing operations roles
- As a mid-level role, this position offers ample opportunities for career growth and advancement within the company
ASSUMPTION: While this role shares similarities with other marketing operations positions, its unique context within a fast-growing maritime tech startup sets it apart.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality
- Optimizing event execution processes to improve lead generation and routing
- Creating and maintaining data quality dashboards to monitor and improve data cleanliness
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Operations Manager may be responsible for, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy, and how will my work impact the company's growth?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Orca-AI support the professional development and growth of its employees?
- What are the expectations for this role in the first 30, 60, and 90 days?
- How does Orca-AI foster a culture of innovation and collaboration?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Orca-AI's careers page
- Tailor your resume and cover letter to highlight your experience with HubSpot and Salesforce, as well as your problem-solving skills and attention to detail
- Prepare for the interview by researching Orca-AI's mission, values, and the maritime industry
- Follow up with the HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
