Marketing Operations Manager - Hybrid

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📌 Core Information

🔹 Job Title: Marketing Operations Manager - Hybrid

🔹 Company: Adorama Inc.

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: ⚙️ Marketing Operations

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the planning, execution, and optimization of marketing initiatives
• Contributing to impactful campaigns and fostering valuable vendor partnerships
• Coordinating across departments to execute marketing strategies
• Developing and managing vendor relationships aligned with marketing goals

ASSUMPTION: The role may involve strategic input in overall marketing direction beyond execution given the need for vendor management and campaign leadership.

📋 Key Responsibilities

✅ Report to the Director of Marketing Operations

✅ Coordinate with the marketing team and other departments, including merchandising, web, and store teams

✅ Develop and execute marketing campaigns to increase traffic and conversions

✅ Assign campaign tasks through Jira and manage execution, including copywriting and proofreading

✅ Manage marketing for Trade and Student programs

✅ Plan and coordinate marketing initiatives for the NYC store and call center

✅ Oversee cross-promotional campaigns with Adorama’s sister companies

✅ Utilize analytics tools for evaluating and optimizing marketing strategies

✅ Design strategies for the MDF program with specific vendor partnerships

✅ Oversee relationships with key vendors to support revenue targets and brand-building objectives

✅ Stay updated with industry trends and technological advancements

ASSUMPTION: The list outlines specific responsibilities, which implies a significant degree of hands-on involvement in both strategic and operational aspects of marketing.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or a related field

Experience: 5+ years in a marketing manager or related position

Required Skills:

• Expertise in setting priorities and managing change
• Experience with building, executing, and scaling cross-functional marketing campaigns
• Data-driven approach using analytics tools

Preferred Skills:

• Working knowledge of Salesforce Marketing Cloud, Microsoft Dynamics365
• Experience with Google Analytics, Jira, Looker, Photoshop

ASSUMPTION: Given the advanced technical environment, adaptability and continuous learning will be crucial for managing current and future marketing technologies effectively.

💰 Compensation & Benefits

Salary Range: $85,000 to $105,000 annually, based on skills and experience

Benefits:

• Comprehensive health insurance package
• Paid time off and holidays
• Retirement savings plan

Working Hours: Standard 40-hour work week with three on-site days weekly for on-premise collaboration

ASSUMPTION: Benefits as listed are standard, but details like exact health benefits or retirement matching are assumed and need confirmation.

📌 Applicant Insights

🔍 Company Context

Industry: Retail sector with a focus on consumer electronics and photography equipment

Company Size: 2-10 employees, indicative of a close-knit team working in a more dynamic environment

Founded: 1977, with a rich history in retail expansion and an early adoption of digital sales strategies

Company Description:

• Operates the leading online and retail destination for photography equipment
• Includes AdoramaPix and Adorama Rental Company
• Offers award-winning education resources like Adorama Learning Center

Company Specialties:

• Photography equipment
• Consumer electronics
• Professional video and audio gear

Company Website: Not specified

ASSUMPTION: Though the company size seems small, this likely refers to the core marketing team rather than overall employee count.

📊 Role Analysis

Career Level: Mid-level managerial role suitable for experienced marketing professionals

Reporting Structure: Reports to the Director of Marketing Operations

Work Arrangement: Hybrid with significant in-person collaboration expected

Growth Opportunities:

• Leadership development in vendor and campaign management
• Opportunities to innovate and affect large-scale marketing initiatives
• Potential to expand role into broader strategic marketing responsibilities

ASSUMPTION: The role offers a blend of strategic and operational tasks with room for innovation and leadership development, likely fostering growth within the company.

🌍 Location & Work Environment

Office Type: Corporately structured office in NYC, with collaborative open spaces

Office Location(s): 42 W 18TH ST, New York, New York 10011

Geographic Context:

• Located in a bustling area in NYC, offering potential networking opportunities
• Accessible through various public transportation options
• Proximity to a wide range of professional services and amenities

Work Schedule: Requires adaptability for in-office and potentially event-driven marketing duties

ASSUMPTION: The role's location in NYC may involve varying schedules based on campaign deadlines and event planning needs.

💼 Interview & Application Insights

Typical Process:

• Initial application review through ATS
• Phone or video screening interview
• In-depth in-person or panel interview

Key Assessment Areas:

• Technical marketing skills and software proficiency
• Strategic thinking and problem-solving abilities
• Communication and leadership skills

Application Tips:

• Highlight relevant marketing management experiences
• Detail specific campaigns and outcomes in your application
• Demonstrate adaptability and technical skills

ATS Keywords: Marketing Management, Campaign Execution, Analytics, Vendor Management, Jira, Adobe, Google Analytics

ASSUMPTION: The application process may emphasize practical examples of past work over theoretical knowledge alone.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics and Salesforce Marketing Cloud
• Jira for project management and campaign tracking

ASSUMPTION: The role requires a strong understanding of data-driven marketing tools alongside project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused innovation
• Commitment to providing extensive professional resources
• Fostering educational and supportive environments

Work Style:

• Collaborative and team-oriented with hybrid flexibility
• Data-driven decision-making processes
• Proactive engagement with evolving technologies

Self-Assessment Questions:

• Do I have experience managing complex marketing campaigns?
• How comfortable am I with using analytics for decision making?
• Can I adapt to a fast-paced, dynamic retail environment?

ASSUMPTION: Successful candidates are likely those who thrive in environments blending stability with the ongoing evolution of retail and technology.

⚠️ Potential Challenges

• Adapting to rapid changes in technology and marketing trends
• Balancing vendor expectations with company goals
• Managing cross-functional teams in a hybrid work environment
• Ensuring alignment of marketing initiatives with overall business strategy

ASSUMPTION: The primary challenges may center around effectively aligning diverse marketing activities under a cohesive strategy.

📈 Similar Roles Comparison

• Typically more collaborative and hybrid than purely remote roles
• Requires both strategic and operational marketing proficiency
• Involves greater direct vendor interaction than standard digital marketing manager roles

ASSUMPTION: Compared to broader marketing roles, this position demands more cross-disciplinary collaboration and real-time problem-solving capabilities.

📝 Sample Projects

• Launch of a new photography equipment line
• Execution of integrated campaigns tied with multiple vendors
• Development and manage marketing initiatives for store openings or major sales events

ASSUMPTION: Sample projects likely showcase an ability to coordinate multi-channel marketing efforts and manage complex vendor relationships.

❓ Key Questions to Ask During Interview

• What are the current major marketing initiatives the team is focused on?
• How does the company measure the success of marketing campaigns?
• What is the team's approach to cross-department collaboration?
• Can you describe a recent campaign that faced challenges and how it was addressed?
• What are typical vendor collaboration processes, and how do they align with marketing goals?

ASSUMPTION: These questions should help uncover deeper insights into the company's marketing strategies, challenges, and how success is measured.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing management experience
• Include examples of past projects and outcomes in your cover letter
• Prepare for technical interviews focusing on marketing analytics and strategic planning
• Follow up post-interview for feedback and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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