📌 Core Information
🔹 Job Title: Marketing Operations Manager, Project Kuiper
🔹 Company: Amazon
🔹 Location: Bellevue, Washington, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing automation strategies across the tech stack
- Creating scalable programs to empower marketing teams to execute effective campaigns
- Collaborating with cross-functional teams to identify automation opportunities
- Analyzing performance metrics to optimize campaigns and improve ROI
ASSUMPTION: This role requires a strong technical background in marketing automation and the ability to communicate effectively with both technical and non-technical stakeholders.
📋 Key Responsibilities
✅ Design and implement advanced marketing automation workflows and programs across the tech stack
✅ Create comprehensive documentation and training materials to enable internal marketing teams to effectively utilize marketing technologies
✅ Develop and maintain best practices for marketing automation, ensuring consistency and efficiency across global marketing initiatives
✅ Collaborate with cross-functional teams to identify automation opportunities and implement solutions that drive marketing effectiveness and efficiency
✅ Analyze marketing automation performance metrics and provide insights to optimize campaigns and improve ROI
✅ Stay current with emerging marketing technologies and industry trends, recommending and implementing new tools as appropriate
✅ Lead the integration of marketing automation with other systems to ensure seamless data flow and reporting
✅ Mentor and train team members on marketing automation best practices and new capabilities
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a fast-paced, ambiguous environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven track record in implementing marketing automation solutions in enterprise environments
- Deep expertise in marketing technology and data analysis
- Excellent communication skills, both written and verbal
- Ability to work effectively with cross-functional teams
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
ASSUMPTION: A master's degree in a related field or an MBA may be preferred but is not always required.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is based on Amazon's internal compensation structure and may vary depending on the location and job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: 10,001+ employees (as of 2025)
Founded: 1994 (as Amazon.com)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Amazon's size and global presence offer applicants significant career growth opportunities and exposure to diverse teams and projects.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into management or specialized technical positions
Reporting Structure: This role may report directly to the Marketing Director or another senior marketing leader within the organization
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Advancement into management or specialized technical roles within the marketing department
- Expansion into other areas of the business, such as operations, product management, or business development
- International assignments or relocations to other Amazon offices worldwide
ASSUMPTION: Successful candidates will have a strong track record in marketing automation and a passion for driving innovation and improvement in marketing operations.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces, meeting rooms, and collaboration areas
Office Location(s): Bellevue, Washington, United States
Geographic Context:
- Bellevue is a suburban city located on the eastern shore of Lake Washington, near Seattle
- The area offers a mix of urban and outdoor living, with easy access to parks, trails, and water activities
- Bellevue has a humid continental climate, with mild winters and warm, dry summers
Work Schedule: Standard full-time work hours, with occasional flexibility for remote work or adjusted hours
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic office environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter or HR representative
- Behavioral and technical interviews with marketing and senior leadership team members
- Final round interviews, potentially including a case study or project presentation
Key Assessment Areas:
- Technical expertise in marketing automation and data analysis
- Communication and collaboration skills
- Problem-solving and project management abilities
- Alignment with Amazon's leadership principles and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing automation experience and skills
- Demonstrate your understanding of Amazon's mission and values in your application materials
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing automation
ATS Keywords: Marketing Automation, Data Analysis, Technical Communication, Cross-Functional Collaboration, Performance Metrics, Marketing Technology, Marketing Operations, Marketing Strategy
ASSUMPTION: Applicants should be prepared to discuss their experience with marketing automation tools and platforms, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Data analysis tools (e.g., Excel, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Successful candidates will have experience with marketing automation tools and be able to quickly learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and cooperation
- Data-driven and analytical, with a focus on using data to inform decision-making and drive results
Self-Assessment Questions:
- Do you have a proven track record in marketing automation and a passion for driving innovation and improvement in marketing operations?
- Are you comfortable working in a fast-paced, dynamic office environment and managing your time effectively?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Successful candidates will be able to demonstrate their alignment with Amazon's leadership principles and company culture, as well as their ability to work effectively in a fast-paced, dynamic office environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams, including technical stakeholders with varying levels of marketing automation expertise
- Keeping up with emerging marketing technologies and industry trends, and recommending and implementing new tools as appropriate
- Working with large datasets and complex marketing automation workflows, requiring strong data analysis and project management skills
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and work efficiently in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Marketing Automation Manager (other companies) - This role may have a broader focus on marketing technology and may require more technical expertise in marketing automation tools and platforms
- Marketing Operations Manager (other companies) - This role may have a more narrow focus on marketing operations and may not require the same level of technical expertise in marketing automation
- Marketing Manager (other companies) - This role may have a broader focus on marketing strategy and may not require the same level of technical expertise in marketing automation
ASSUMPTION: Applicants should research similar roles at other companies to better understand the specific requirements and responsibilities of each position.
📝 Sample Projects
- Developing and implementing a new marketing automation workflow to improve lead generation and nurturing for a specific product or service
- Analyzing marketing automation performance metrics to identify opportunities for optimization and improvement, and implementing changes to drive better results
- Collaborating with cross-functional teams to identify automation opportunities and implement solutions that drive marketing effectiveness and efficiency
ASSUMPTION: Successful candidates will be able to provide specific examples of their experience with marketing automation and their ability to drive results through data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the marketing automation landscape at Amazon and how this role fits into the broader marketing technology strategy?
- How does this role collaborate with other marketing teams and stakeholders to ensure consistency and efficiency in marketing automation across global initiatives?
- What are the most pressing challenges facing the marketing automation team, and how can this role help address them?
- How does Amazon support the professional development and growth of marketing operations professionals?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their understanding of the role and their interest in Amazon's marketing automation strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing automation experience and skills
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing automation
- Research Amazon's marketing automation strategy and be ready to discuss your ideas for driving innovation and improvement in marketing operations
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
