📌 Core Information
🔹 Job Title: Marketing Operations Program Manager
🔹 Company: Wrike
🔹 Location: Costa Rica - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving operational excellence within the marketing organization
- Managing cross-functional initiatives and marketing workflows
- Analyzing marketing performance data and providing actionable insights
- Collaborating with stakeholders to enhance efficiency and effectiveness
ASSUMPTION: This role requires a strong understanding of marketing workflows and data analysis to drive operational improvements and support business growth.
📋 Key Responsibilities
✅ Program Management: Utilize Wrike to oversee and manage Tier 1/Priority marketing projects, ensuring alignment with goals, timelines, and budgets.
✅ Process Optimization: Own and evolve the Marketing Processes. Enable Wrike Marketing to deliver best-in-class workflows that are scalable, repeatable, and showcase-ready for customers. Act as the in-house expert in Wrike, leading its strategic application across marketing initiatives.
✅ Cross-functional Collaboration: Drive alignment through ownership of the marketing operating calendar and key cadences (e.g. campaign reviews, OKR check-ins, and product marketing launches), ensuring consistency, accountability, and proactive communication across teams.
✅ Data-Driven Decision Making: Analyze marketing data to identify trends, measure campaign effectiveness, and provide actionable insights.
✅ Resource Coordination: Ensure the right teams have the necessary tools, assets, and information to execute campaigns successfully.
✅ Reporting & Insights: Develop dashboards and reports to track marketing performance and operational KPIs, ensuring visibility into key metrics.
ASSUMPTION: The role involves a mix of strategic planning, process improvement, and data analysis to optimize marketing operations and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) managing complex marketing programs using Wrike or similar project management tools or methodologies
Required Skills:
- Project Management Expertise
- Marketing Operations Knowledge
- Data Analytics Skills
- Strong Communication Skills
- Process Improvement Mindset
Preferred Skills:
- Experience with Martech Stack
- Adaptive Mindset
ASSUMPTION: Candidates with a strong background in marketing operations, project management, and data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing operations role in Costa Rica)
Benefits:
- Paid Time Off programs for Vacation, Holidays, and Volunteering
- Medical, Dental, and Vision health insurance plans
- Life insurance plan
- Paid Parental Leave (18 weeks for mothers giving birth, 4 weeks for other parents)
- Employee Assistance Program
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing operations role in Costa Rica. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Work Management Platforms
Company Size: Medium (1,001-5,000 employees)
Founded: 2006 (19 years ago)
Company Description:
- Wrike is a leading work management platform that helps teams and organizations collaborate, create, and exceed every day
- Their mission is to bring everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work
- Wrike offers an intelligent work management platform where anyone can build, connect, automate, and scale workflows so work flows without limits
Company Specialties:
- Project management
- Team collaboration
- Task management
- Work management
- Gantt charts
- Document collaboration
- Productivity
- Software
- Project scheduling
- Time-tracking
- Mobile project management
- Cross-platform software
- iPhone app
- Android app
- and SaaS
Company Website: https://www.wrike.com/
ASSUMPTION: Wrike is a well-established company in the work management platform industry, with a strong focus on collaboration, productivity, and customer success.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the CMO and works cross-functionally with various marketing teams
Work Arrangement: Hybrid (2-3 days in the office per week, with the rest of the time working remotely)
Growth Opportunities:
- Potential to advance to a senior role within the marketing operations team
- Opportunities to work on strategic projects and initiatives that drive business growth
- Chance to gain experience working with a diverse, global team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the marketing organization and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): Costa Rica - Remote (with the option to work from one of Wrike's global offices)
Geographic Context:
- Costa Rica is known for its stable political environment, high-quality infrastructure, and skilled workforce
- The cost of living in Costa Rica is generally lower than in other developed countries, offering a lower cost of living without sacrificing quality of life
- The country has a tropical climate, with warm weather year-round and beautiful beaches and landscapes
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: Working remotely from Costa Rica offers a unique blend of cultural diversity, lower cost of living, and a tropical climate, making it an attractive location for remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interview with the marketing leadership team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to analyze data to drive decision-making
- Communication and collaboration skills, both written and verbal
- Understanding of marketing workflows and processes
- Ability to work independently and manage multiple projects simultaneously
Application Tips:
- Highlight your experience with Wrike or similar project management tools in your resume
- Tailor your cover letter to demonstrate your understanding of marketing operations and data analysis
- Prepare examples of your experience with process improvement and data-driven decision-making
- Research Wrike's company culture and values to show your fit for the role
ATS Keywords: Marketing Operations, Project Management, Data Analysis, Marketing Workflows, Process Improvement, Stakeholder Collaboration, Wrike, Marketing Performance, Cross-functional Initiatives
ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, data analysis capabilities, and understanding of marketing workflows and processes.
🛠️ Tools & Technologies
- Wrike (project management tool)
- CRM (customer relationship management software)
- Automation platforms (e.g., Workato)
- Analytics tools (e.g., Salesforce, Tableau)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-Focused: We care about our customers and understand their journey, experience, and value derived from Wrike
- Collaborative: We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes
- Creative: We strive to succeed through continuous innovation, fostering a workplace that empowers us to break new ground and deliver extraordinary work management solutions
- Committed: We believe in ownership at all levels of the organization, establishing work as a platform for personal growth and collective success
Work Style:
- Hybrid work arrangement (2-3 days in the office per week)
- Collaborative and team-oriented, with a focus on cross-functional communication and alignment
- Data-driven decision-making and continuous improvement
- Fast-paced and dynamic, with a focus on delivering results and driving business growth
Self-Assessment Questions:
- Do you have experience working with Wrike or similar project management tools?
- Are you comfortable working in a hybrid work environment, with a mix of on-site and remote work?
- Do you have a strong understanding of marketing workflows and processes?
- Are you able to analyze data to identify trends and make data-driven decisions?
- Do you thrive in a fast-paced, dynamic work environment that focuses on delivering results?
ASSUMPTION: Candidates who are a strong fit for Wrike's company culture and values, with relevant experience and skills, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders to drive alignment and consensus
- Analyzing large datasets and identifying trends and insights
- Keeping up with the latest marketing trends and best practices
- Adapting to a hybrid work environment and balancing remote and on-site work
ASSUMPTION: These challenges require strong project management, communication, and data analysis skills, as well as the ability to work effectively in a hybrid work environment.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Operations Specialist: The Manager role requires more strategic planning, process improvement, and team leadership, while the Specialist role focuses more on day-to-day tasks and tactical execution
- Marketing Operations vs. Marketing Technology: Marketing Operations focuses on optimizing marketing workflows and processes, while Marketing Technology involves managing and implementing marketing technology stack and tools
- Marketing Operations vs. Marketing Strategy: Marketing Operations focuses on the tactical execution of marketing strategies, while Marketing Strategy involves developing and refining marketing strategies to drive business growth
ASSUMPTION: Understanding the differences between these related roles is crucial for candidates to identify the best fit for their skills and career goals.
📝 Sample Projects
- Optimizing marketing workflows and processes using Wrike to improve efficiency and effectiveness
- Analyzing marketing performance data to identify trends and make data-driven decisions
- Managing cross-functional initiatives and marketing campaigns to ensure alignment with goals, timelines, and budgets
- Developing dashboards and reports to track marketing performance and operational KPIs
- Collaborating with stakeholders to enhance communication and alignment across marketing teams
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Operations Program Manager role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing organization currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and stakeholders to drive alignment and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wrike support the growth and development of its marketing operations team members?
- What are the key metrics used to measure the success of marketing operations initiatives, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with Wrike or similar project management tools, marketing workflows, and data analysis
- Write a cover letter that demonstrates your understanding of marketing operations and data-driven decision-making
- Prepare examples of your experience with process improvement and data-driven decision-making
- Follow up with the hiring manager, Aziza Talhi, one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
