A

Marketing Operations Program Manager

AffiniPay
Full-time
Remote
Worldwide
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Operations Program Manager

πŸ”Ή Company: AffiniPay

πŸ”Ή Location: Remote - US

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Managing marketing operations requests and workflows
  • Tracking project timelines and removing blockers
  • Supporting campaign execution and operational tasks
  • Analyzing performance metrics and providing insights
  • Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It also involves working with various teams and managing multiple priorities.

πŸ“‹ Key Responsibilities

βœ… Own MarOps request intake, prioritize workflows, and manage task coordination across campaigns and programs

βœ… Track project timelines and surface blockers to ensure momentum across all marketing operations workstreams

βœ… Support tech stack initiatives by coordinating platform rollouts, upgrades, and integrations in partnership with the Marketing Technology team

βœ… Collaborate with cross-functional teams to align on timelines, dependencies, and deliverables

βœ… Monitor operational campaign readiness and ensure QA standards are consistently applied before launches

βœ… Execute campaign tasks as needed, supporting email, program builds, and form changes

βœ… Assist in resource planning by analyzing workload trends and reporting capacity insights to leadership

βœ… Own reporting on campaign operations performance, SLAs, and project statuses in partnership with Analytics

ASSUMPTION: This role involves a mix of project management, operational reporting, and hands-on campaign support. It requires strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in Marketing Operations, Project Management, Demand Generation, or Revenue Operations

Required Skills:

  • Strong understanding of marketing automation (Marketo)
  • Proven ability to manage cross-functional projects and intake processes
  • Hands-on experience with campaign execution and operational tasks
  • Highly organized, detail-oriented, and proactive in driving accountability
  • Experience with project management tools (Asana, Jira, etc.)
  • Strong communication and collaboration skills
  • Ability to analyze performance metrics and provide actionable insights

Preferred Skills:

  • Experience with data analysis tools (e.g., Google Analytics, Tableau)
  • Familiarity with legal, accounting, or architectural industries

ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role. Candidates with a strong background in marketing operations and project management are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for a Marketing Operations Program Manager with 4-10 years of experience)

Benefits:

  • Fully covered medical, dental, and vision coverage
  • Flexible paid time off
  • 401K with company match
  • Mid-year and end-of-year bonuses
  • Equity options for full-time employees
  • Health wellness program
  • Parental resources
  • Professional development opportunities
  • Matching gift program and community support initiatives
  • In-office experience with free lunch delivery and fully stocked kitchen

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Operations Program Manager with 4-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AffiniPay operates in the embedded software products industry, focusing on building technology products that help professionals focus on the work they love. They serve legal, accounting, architectural, engineering, and construction firms.

Company Size: AffiniPay has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: AffiniPay was founded in 2005 and has since grown to become one of the fastest-growing tech companies in Austin, Texas.

Company Description:

  • AffiniPay is a leading fintech company based out of Austin, Texas
  • Their mission is to build technology products that help professionals focus on the work they love
  • They serve over 100,000 users and are noted as one of the fastest-growing tech companies in Austin, Texas

Company Specialties:

  • Merchant service provider
  • Specialize in associations and non-profits
  • Member benefit programs
  • LawPay products and services for the legal community
  • PCI compliance

Company Website: http://www.affinipay.com

ASSUMPTION: AffiniPay's focus on professional services payments and practice management software makes it an attractive option for candidates interested in the fintech industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced professional looking to advance their career in marketing operations. It offers opportunities for growth and development within the company.

Reporting Structure: The Marketing Operations Program Manager will report directly to the Marketing Operations Director and work closely with cross-functional teams, including Demand Gen, Product Marketing, RevOps, and IT.

Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.

Growth Opportunities:

  • Advancement within the marketing operations team or other departments
  • Expanding skills and knowledge in marketing automation, project management, and data analysis
  • Potential to lead and mentor junior team members

ASSUMPTION: This role offers a clear path for career growth and development within AffiniPay's marketing operations team.

🌍 Location & Work Environment

Office Type: Remote work environment with the option to work from AffiniPay's headquarters in Austin, Texas, or San Diego, California.

Office Location(s): 3700 N Capital of Texas Highway, Suite 300, Austin, TX 78746, US

Geographic Context:

  • AffiniPay's headquarters are located in Austin, Texas, a vibrant city known for its tech industry and quality of life
  • The remote work option allows for flexibility and the ability to work from various locations
  • The company also has an office in San Diego, California

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work from home or in the office

ASSUMPTION: The remote work option provides flexibility for candidates who prefer to work from home or have commitments that make a traditional office environment challenging.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the Talent Acquisition Team
  • Technical assessment or case study (if applicable)
  • Interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Problem-solving skills and ability to manage multiple priorities
  • Technical proficiency in marketing automation and project management tools
  • Communication and collaboration skills
  • Alignment with AffiniPay's company culture and values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Be prepared to discuss specific examples of your experience with marketing operations, project management, and campaign execution
  • Research AffiniPay's company culture and values to demonstrate your fit for the role

ATS Keywords: Marketing Operations, Project Management, Demand Generation, Revenue Operations, Marketing Automation, Campaign Execution, Cross-Functional Teams, Stakeholder Management, Performance Metrics, Data Analysis

ASSUMPTION: AffiniPay's hiring process is designed to assess candidates' skills and cultural fit for the role. The interview process may vary depending on the specific position and the candidate's experience.

πŸ› οΈ Tools & Technologies

  • Marketo (for marketing automation)
  • Asana or Jira (for project management)
  • Google Analytics or Tableau (for data analysis)
  • Various other tools and technologies specific to AffiniPay's tech stack

ASSUMPTION: Familiarity with marketing automation tools, project management software, and data analysis platforms is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration and teamwork
  • Continuous learning and improvement
  • Customer focus and innovation
  • Integrity and accountability

Work Style:

  • Fast-paced and dynamic work environment
  • Focus on personal and company growth
  • Strong emphasis on collaboration and communication
  • Celebration of successes and recognition of accomplishments

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative work environment?
  • Are you proactive, organized, and detail-oriented?
  • Do you have strong communication and collaboration skills?
  • Are you comfortable working remotely and managing your time effectively?

ASSUMPTION: AffiniPay's company culture emphasizes collaboration, continuous learning, and a strong work ethic. Candidates who are proactive, organized, and detail-oriented will likely find success in this role.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Working remotely and maintaining productivity without direct supervision
  • Collaborating effectively with cross-functional teams and stakeholders
  • Keeping up with industry trends and best practices in marketing automation and project management

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Marketing Operations Manager vs. Marketing Operations Program Manager: The latter role focuses more on program-level management and strategic planning, while the former is more focused on day-to-day operations and tactical execution
  • Marketing Operations vs. Demand Generation: Marketing Operations focuses on the behind-the-scenes processes and tools that enable demand generation campaigns, while Demand Generation is responsible for creating and executing campaigns to drive revenue growth
  • Marketing Operations Program Manager vs. Project Manager: The former role is more specialized in marketing operations workflows and requires a strong understanding of marketing automation, while the latter role can be more general and applicable to various industries

ASSUMPTION: Understanding the differences between these roles and their respective responsibilities is crucial for candidates to determine the best fit for their career goals and skill sets.

πŸ“ Key Questions to Ask During Interview

  • What are the most pressing priorities for this role in the first 30-60-90 days?
  • How does this role collaborate with other teams, such as Demand Gen, Product Marketing, and RevOps?
  • What opportunities are there for professional development and growth within the marketing operations team or other departments?
  • How does AffiniPay support work-life balance for its employees?
  • What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for the interview by researching AffiniPay's company culture and values
  • If selected, complete any required assessments or case studies
  • Follow up with the hiring team within 24-48 hours after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.