📌 Core Information
🔹 Job Title: Marketing Operations Program Manager
🔹 Company: Wrike
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving operational excellence within the marketing organization
- Managing cross-functional initiatives and marketing workflows
- Analyzing marketing performance data and providing actionable insights
- Collaborating with stakeholders to enhance efficiency and effectiveness
- Optimizing processes and leveraging Wrike for project management
ASSUMPTION: This role requires a strategic mindset and the ability to balance tactical execution with long-term planning.
📋 Key Responsibilities
✅ Oversee and manage Tier 1/Priority marketing projects using Wrike, ensuring alignment with goals, timelines, and budgets
✅ Own and evolve the Marketing Processes, enabling Wrike Marketing to deliver best-in-class workflows that are scalable, repeatable, and showcase-ready for customers
✅ Drive alignment through ownership of the marketing operating calendar and key cadences, ensuring consistency, accountability, and proactive communication across teams
✅ Analyze marketing data to identify trends, measure campaign effectiveness, and provide actionable insights
✅ Ensure the right teams have the necessary tools, assets, and information to execute campaigns successfully
✅ Develop dashboards and reports to track marketing performance and operational KPIs, ensuring visibility into key metrics
ASSUMPION: This role requires a strong understanding of marketing workflows and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) managing complex marketing programs using Wrike or similar project management tools or methodologies
Required Skills:
- Expertise in project management and marketing operations
- Strong data analytics skills and ability to analyze marketing performance metrics
- Excellent communication and collaboration skills
- Process improvement mindset and passion for identifying inefficiencies
- Familiarity with CRM, automation platforms, and analytics tools (a plus)
Preferred Skills:
- Proven knowledge of marketing business models
- Experience in setting up campaigns, implementing system changes, or improving processes for marketing organizations
- Strong technical skills in reporting tools, dashboards, and data analysis (e.g., Salesforce, Tableau)
- Background in consulting, operations, or revenue strategy with hands-on exposure to marketing teams and initiatives
ASSUMPION: Candidates with experience in marketing operations and a strong data-driven mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $103,376 - $129,220 USD per year (based on industry standards for mid-senior level marketing operations roles in the United States)
Benefits:
- Comprehensive health coverage (medical, dental, and employer-paid vision insurance)
- Life insurance and employer-paid short- and long-term disability
- 401(k) plan with employer match and FSA/HSA benefits
- Generous parental leave (18 weeks for birth mothers and 4 weeks for non-birth parents)
- Employee resource communities and flexible time off
- Home office support ($500 stipend) and paid holidays (11 days) and volunteer days (2 days)
Working Hours: Full-time (40 hours per week)
ASSUMPION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, work management and collaboration software)
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2006 (privately held)
Company Description:
- Wrike is a leading work management platform that helps teams and organizations collaborate, create, and exceed every day
- The company offers an intelligent work management platform where anyone can build, connect, automate, and scale workflows so work flows without limits
- Wrike is headquartered in San Diego, California, with offices in Prague, Czech Republic, Nicosia, Cyprus, and Tallinn, Estonia
Company Specialties:
- Project management
- Team collaboration
li>Task management
- Work management
- Gantt charts
- Document collaboration
- Productivity
- Software
- Project scheduling
- Time-tracking
- Mobile project management
- Cross-platform software
- iPhone app
- Android app
- and SaaS
Company Website: https://www.wrike.com/
ASSUMPION: Wrike is a well-established company in the work management software industry, with a strong focus on collaboration, productivity, and customer success.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the CMO and works cross-functionally with various marketing teams and stakeholders
Work Arrangement: Hybrid (2 days in the office, with the rest of the workweek remote)
Growth Opportunities:
- Potential career progression into senior marketing operations roles or management positions
- Chance to work on high-impact projects and drive strategic initiatives within the marketing organization
- Opportunity to gain exposure to various aspects of marketing and develop a well-rounded skill set
ASSUMPION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the marketing organization and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (remote-first with occasional in-office collaboration)
Office Location(s): San Diego, California (headquarters); Prague, Czech Republic; Nicosia, Cyprus; Tallinn, Estonia
Geographic Context:
- The United States (remote work arrangement)
- San Diego, California (headquarters, with a hybrid work arrangement)
- Prague, Czech Republic (with a hybrid work arrangement)
- Nicosia, Cyprus (with a remote work arrangement)
- Tallinn, Estonia (with a remote work arrangement)
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPION: The hybrid work arrangement allows for flexibility and work-life balance, while also promoting collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final round interview with the marketing leadership team
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to analyze marketing performance data
- Understanding of marketing workflows and campaign execution
- Process improvement mindset and ability to drive operational excellence
- Communication and collaboration skills, with the ability to work cross-functionally
- Technical proficiency in Wrike, CRM, and other relevant marketing tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and marketing expertise
- Research Wrike's company culture and values to demonstrate your fit for the organization
- Be prepared to discuss your approach to marketing performance analysis and process improvement
ATS Keywords: Marketing Operations, Program Management, Wrike, CRM, Data Analysis, Process Improvement, Cross-Functional Collaboration, Marketing Workflows, Campaign Execution, Lead Management, Reporting Tools, Dashboard Creation, Data Analysis
ASSUMPION: Wrike uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Wrike (project management and work management platform)
- CRM (customer relationship management software)
- Automation platforms (e.g., Workato)
- Analytics tools (e.g., Tableau)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., Ahrefs, Moz, Google Analytics)
ASSUMPION: Familiarity with these tools is not required, but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused: Wrike cares about its customers and understands their journey, experience, and value derived from the platform
- Collaborative: Wrike works as one and wins together, fostering an environment of creative collaboration and shared achievement
- Creative: Wrike strives to succeed through continuous innovation, cultivating a workplace that fosters creative thinking and breaks new ground
- Committed: Wrike believes in ownership at all levels of the organization, establishing work as a platform for personal growth and collective success
Work Style:
- Hybrid work mode (2-3 days in the office per week)
- Smart: Wrike loves what it does and is great at it because this is its domain
- Dedicated: Wrike is committed to helping its customers and teammates win
- Approachable: Wrike is friendly, easy to get along with, considerate, and helpful
Self-Assessment Questions:
- How do you align with Wrike's customer-focused value, and can you provide an example of a time when you went above and beyond to understand and meet a customer's needs?
- How do you approach collaboration and working cross-functionally, and can you share an example of a successful team project you've worked on?
- How do you balance tactical execution with long-term planning, and can you describe a time when you had to prioritize multiple projects or initiatives?
ASSUMPTION: Wrike values candidates who are a strong cultural fit and align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced marketing environment
- Balancing tactical execution with strategic planning and process improvement
- Working cross-functionally with various marketing teams and stakeholders
- Adapting to changes in marketing priorities and strategies
- Keeping up with industry trends and best practices in marketing operations and technology
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Operations Manager vs. Marketing Operations Director: The Marketing Operations Manager role focuses more on tactical execution and process improvement, while the Marketing Operations Director role involves strategic planning and leadership
- Marketing Operations vs. Marketing Technology: Marketing Operations focuses on workflows, process improvement, and data analysis, while Marketing Technology involves managing marketing technology stacks, integrations, and data management
- Marketing Operations vs. Marketing Strategy: Marketing Operations focuses on executing marketing strategies and improving processes, while Marketing Strategy involves developing and refining marketing strategies, market research, and competitive analysis
ASSUMPTION: Understanding the differences between these related roles can help candidates identify the best fit for their career goals and skill sets.
📝 Sample Projects
- Implementing a new marketing automation platform and integrating it with existing workflows
- Developing and optimizing marketing dashboards to track performance and KPIs
- Streamlining campaign approval processes and improving collaboration between marketing teams
- Conducting a marketing technology audit and making recommendations for improvement
- Managing a marketing event or conference, including vendor management, logistics, and on-site support
ASSUMPTION: These sample projects illustrate the variety of responsibilities and initiatives that a Marketing Operations Program Manager might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing organization, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Wrike support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Wrike foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing operations experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and marketing expertise
- Research Wrike's company culture and values to demonstrate your fit for the organization
- Be prepared to discuss your approach to marketing performance analysis and process improvement
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
