📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Univar Solutions
🔹 Location: Bradford, United Kingdom
🔹 Job Type: Hybrid (2 days in office, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Cross-functional collaboration with diverse teams to develop and implement marketing campaigns
- Social media management and content strategy alignment across industries
- Trade show and event support, including logistics and branding
- Advertising buys and promotions across global online and offline channels
- Strategic advice and best practice implementation for marketing campaign execution
ASSUMPTION: This role requires a high level of adaptability and resourcefulness to work across multiple industries and functions.
📋 Key Responsibilities
✅ Work cross-functionally with other teams to develop and implement marketing campaigns across I+S industries and in support of key pivotal initiatives.
✅ Collaborate with centralized, functional marketing teams to implement and report on industry social media channels and align content, digital journey, and strategy.
✅ Support the strategy, execution, and logistics of trade shows, virtual/in-person events, and experiential marketing initiatives.
✅ Provide communications and branding support for trade shows and physical/virtual/experiential marketing activities.
✅ Coordinate logistics of advertising buys/paid promotions across global online and offline channels.
✅ Advise and counsel on best practices and strategic alignment of marketing campaign execution against business goals and objectives.
✅ Develop creative and practical lead generation, brand building, and innovative products and services.
ASSUMPTION: This role may require occasional travel (up to 10%) for events and meetings.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, journalism, or a related field.
Experience: 3-5 years of experience in crafting excellent multi-channel campaigns, particularly in B2B and technical environments.
Required Skills:
- Excellent writing skills across multiple media
- Experience in understanding the customer journey and optimizing marketing activities based on the current funnel position
- Ability to work across multiple industries and functions to establish a team environment
- Resourcefulness to understand what audiences consume and how to build it
- Highly adaptable, self-motivated, with a desire for continuous learning and improvement
- Proven project management, problem-solving, and relationship-building skills deployed across large and complex organizations
- Ability to lead and influence without authority, and provide compelling results based on recommendations related to Return on Investment
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for mid-level marketing roles in the UK)
Benefits:
- Total Rewards package, including market-aligned pay and incentives
- Diverse benefits offering to support employees' physical, emotional, and financial wellbeing
- Sustainable solutions and community involvement initiatives
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing. Univar Solutions is a leading global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of daily lives.
Company Size: Large (5,001-10,000 employees). This size offers opportunities for diverse projects and career growth but may have more structured processes.
Founded: 1924. Univar Solutions has a rich history and extensive experience in the chemical distribution industry.
Company Description:
- Global leader in specialty chemical and ingredient distribution
- Essential to the safety, health, and wellbeing of daily lives
- Committed to sustainable solutions and community involvement
Company Specialties:
- Industries served: agricultural chemicals, biofuels, chemical manufacturing, coatings, compounding, energy, food, forestry, mining, pharmaceutical, personal care, pest control, waste management, water treatment, agriculture, chemical distribution, adhesives, and Clean Foods
Company Website: http://www.univarsolutions.com
ASSUMPTION: Univar Solutions' extensive industry experience and global presence offer applicants a stable and diverse work environment with opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for career progression within the marketing department or related fields.
Reporting Structure: This role reports to the Marketing Manager within the Ingredients + Specialties (I+S) team.
Work Arrangement: Hybrid (2 days in the office, 3 days remote). This arrangement offers flexibility while maintaining team collaboration and engagement.
Growth Opportunities:
- Progression within the marketing department (e.g., Senior Marketing Operations Specialist, Marketing Manager)
- Expansion into related fields (e.g., Product Management, Brand Management)
- International assignments or roles, given Univar Solutions' global presence
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, fostering both personal and professional growth.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in the office, 3 days remote). The office is located in Bradford, UK.
Office Location(s): Bradford, UK
Geographic Context:
- Bradford is a city in West Yorkshire, England, with a population of around 522,452 (as of 2019)
- The city has a rich industrial history and is home to various businesses, including chemical and manufacturing companies
- Bradford offers a mix of urban and rural environments, with easy access to nearby cities like Leeds and Manchester
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment, if applicable
Key Assessment Areas:
- Marketing campaign strategy and execution
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
- Cultural fit and alignment with Univar Solutions' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful multi-channel campaigns you've executed in B2B environments
- Demonstrate your understanding of the customer journey and funnel optimization
- Showcase your ability to work across multiple industries and functions
ATS Keywords: Marketing Operations, Marketing Campaigns, B2B, Customer Journey, Cross-functional Collaboration, Adaptability, Problem-solving
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's practical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety of our employees, customers, and communities
- Integrity: Upholding the highest ethical standards in all our actions
- Respect: Valuing and appreciating the diversity of our employees, customers, and partners
- Excellence: Striving for continuous improvement and outstanding performance
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and finding innovative solutions to challenges
- Customer-focused: Prioritizing the needs and expectations of our customers
Self-Assessment Questions:
- Do you have experience working with diverse teams to develop and execute marketing campaigns?
- Can you demonstrate your ability to adapt to new industries and functions quickly?
- How do you approach understanding and optimizing the customer journey in a B2B context?
ASSUMPTION: Applicants should align with Univar Solutions' core values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously across diverse industries
- Keeping up with the latest marketing trends and best practices in a fast-paced environment
- Occasional travel requirements for events and meetings
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Marketing Campaign Manager: Focuses more on strategy and less on day-to-day execution
- Marketing Specialist: Typically more specialized in a specific marketing channel or tactic
- Marketing Manager: Oversees a team of marketing professionals and is responsible for overall marketing strategy and budget
ASSUMPTION: The Marketing Operations Specialist role offers a unique blend of strategic and tactical marketing experience, with opportunities for growth in various directions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for a new product launch in the pharmaceutical industry
- Optimizing the customer journey for a B2B e-commerce platform, resulting in a 20% increase in conversions
- Managing the logistics and branding for a major trade show, with a 30% increase in attendee engagement
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex marketing campaigns, optimize customer journeys, and deliver results in a B2B context.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Ingredients + Specialties (I+S) team?
- How does Univar Solutions support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Univar Solutions measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does it support employees' wellbeing?
ASSUMPTION: These questions help applicants better understand the role, team dynamics, and company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful multi-channel campaigns you've executed in B2B environments
- Demonstrate your understanding of the customer journey and funnel optimization
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
