Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Specialist

🔹 Company: Solutions Petal Inc.

🔹 Location: Montréal, Quebec City

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (approx. once a month at the office)

🚀 Job Overview

Key aspects of this role include:

• Managing marketing automation and lead lifecycle in Salesforce
• Streamlining processes and improving lead management
• Developing analytics dashboards and reporting on performance
• Executing and optimizing SEM/SEO strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution to optimize marketing operations and drive performance.

📋 Key Responsibilities

✅ Manage marketing automation via Account Engagement, including lead scoring, grading, and automated workflows

✅ Serve as the Salesforce marketing administrator, ensuring optimal platform setup, tool integrations, and maintenance

✅ Build and manage multi-channel campaigns in Account Engagement and related tools, incorporating personalization, dynamic content, and progressive forms

✅ Monitor and report on website and campaign performance using tools like Salesforce, Google Analytics, HubSpot, and Power BI

✅ Implement and manage SEM/SEO strategies to boost online visibility, website performance, and conversions

✅ Track and report on SEM/SEO performance metrics and KPIs

✅ Manage lead generation from events and ensure efficient follow-up and conversion strategies

✅ Work closely with Marketing, Revenue Operations, and Sales to ensure seamless marketing processes

✅ Optimize lead capture, scoring, routing, and lifecycle tracking to enhance sales handoffs

✅ Establish best practices and processes for data integrity, segmentation, and campaign tracking/reporting

✅ Audit current systems and identify areas for improvement based on business impact

✅ Evaluate and implement new marketing tools and platform integrations as needed

✅ Define and document scalable Marketing Operations processes

✅ Set up and manage campaigns on social media platforms, Google Ads, and Account-Based Marketing (ABM) tools

ASSUMPTION: This role requires a strong technical foundation and the ability to turn complex systems into clear, efficient processes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on experience with Salesforce, including Account Engagement, Sales Cloud, Analytics Studio, Tableau, and workflow automation

Required Skills:

• Strong understanding of B2B SaaS marketing, including campaign planning, lead scoring, and funnel metrics
• Experience with tools such as Google Analytics, Google Ads, LinkedIn, YouTube, and ABM platforms
• Track record of building and scaling lead management and campaign attribution systems
• 3–4+ years of experience executing and optimizing SEM/SEO strategies
• Strong organizational skills and ability to manage multiple priorities and deadlines
• Proactive, analytical, and detail-oriented mindset with a passion for optimization
• Excellent communication skills in both French and English, spoken and written

Preferred Skills:

• Experience with UX/UI design or Account-Based Marketing strategies

ASSUMPTION: Proficiency in the required skills and experience is crucial for success in this role, as it involves managing complex marketing systems and driving performance.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Marketing Operations Specialist with 5-10 years of experience in the IT Services and IT Consulting industry in Canada)

Benefits:

• Signing bonus of $1,000 for remote work set-up
• Competitive compensation
• 4 to 6 weeks of paid vacation per year
• 5 paid personal days per year
• Group RRSP/DPSP plan with employer contribution
• Complete group insurance plan from day one
• Annual wellness allowance
• Access to the Lumino Health™ telehealth application
• Flexible work hours

Working Hours: Full-time, 40 hours per week, with occasional presence at the Montreal or Quebec City office (approx. once a month)

ASSUMPTION: The salary range and benefits are estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Solutions Petal Inc. operates in the IT Services and IT Consulting industry, focusing on healthcare technology and coordination of care.

Company Size: Solutions Petal Inc. has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Solutions Petal Inc. was founded in 2010 and has since grown to become a leading health tech provider and consulting expert, offering solutions dedicated to optimizing healthcare management.

Company Description:

• Petal revolutionizes healthcare and makes quality care accessible to all by orchestrating care and aligning supply with patient demand.
• The company empowers healthcare organizations to redefine efficiency, access to care, and ultimately improve patient outcomes.
• Petal is more than just a SaaS provider; it is a leading health tech provider and consulting expert offering solutions dedicated to optimizing healthcare management.

Company Specialties:

• Coordination of care
• Capacity planning
• Healthtech
• SaaS
• Health system
• Hospital
• Healthcare
• Scheduling
• Data analytics
• Interoperability

Company Website: https://petal-health.com/

ASSUMPTION: Solutions Petal Inc. is committed to fostering an exceptional workplace culture, as evidenced by its recognition as a Great Place to Work in both the technology and healthcare sectors.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to advance their career in marketing operations and process optimization.

Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Marketing, Revenue Operations, and Sales.

Work Arrangement: This role follows a hybrid work arrangement, with occasional presence at the Montreal or Quebec City office (approx. once a month).

Growth Opportunities:

• As a growing company, Solutions Petal Inc. offers opportunities for career advancement and professional development.
• The Marketing Operations Specialist can grow into a leadership role or expand their expertise in marketing technology and analytics.

ASSUMPTION: This role provides an excellent opportunity for an experienced marketing professional to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Solutions Petal Inc. has offices in Montreal and Quebec City, with a hybrid work arrangement that allows for remote work most of the time.

Office Location(s): 350 Boulevard Charest Est, Suite 300, Québec, Québec G1K 3H5, CA and 5455 Avenue de Gaspé, Suite 470, Montreal, Quebec H2T 3B3, CA

Geographic Context:

• Montréal is the second-largest city in Canada and the largest city in the province of Quebec, offering a vibrant cultural scene and a high quality of life.
• Quebec City is the capital of the province of Quebec and a UNESCO World Heritage site, known for its rich history and European charm.
• Both cities have a well-established tech industry and a strong talent pool.

Work Schedule: Full-time, 40 hours per week, with occasional presence at the office (approx. once a month)

ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Technical skills and experience with Salesforce and related tools
• Understanding of B2B SaaS marketing and campaign management
• Problem-solving and process optimization skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the company's mission and values in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving and process optimization skills.

ATS Keywords: Salesforce, Account Engagement, Sales Cloud, Analytics Studio, Tableau, workflow automation, B2B Saas marketing, campaign planning, lead scoring, funnel metrics, Google Analytics, Google Ads, LinkedIn, YouTube, ABM platforms, SEM/SEO strategies, organizational skills, communication skills

ASSUMPTION: Solutions Petal Inc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce
• Account Engagement
• Sales Cloud
• Analytics Studio
• Tableau
• Google Analytics
• Google Ads
• LinkedIn
• YouTube
• ABM platforms
• HubSpot
• Power BI

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage marketing automation, lead lifecycle, and analytics dashboards.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Solutions Petal Inc. prioritizes the needs and well-being of patients in all its operations and decision-making processes.
• Innovation: The company fosters a culture of continuous improvement and embraces new technologies to drive healthcare innovation.
• Collaboration: Solutions Petal Inc. encourages cross-functional teamwork and open communication to achieve common goals.

Work Style:

• Strategic and hands-on: This role requires a balance of strategic thinking and hands-on execution to optimize marketing operations and drive performance.
• Data-driven: The Marketing Operations Specialist will use data and analytics to inform decision-making and improve marketing performance.
• Adaptable: As a growing company, Solutions Petal Inc. requires employees who can adapt to change and embrace new challenges.

Self-Assessment Questions:

• Do you have a proven track record of building and scaling lead management and campaign attribution systems?
• Are you comfortable working with complex marketing systems and driving performance through data-driven insights?
• Can you thrive in a hybrid work environment, balancing remote work with occasional office presence?

ASSUMPTION: Candidates who align with these values and work style preferences are more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing complex marketing systems and driving performance may require long hours and tight deadlines.
• Occasional office presence may be required, which could disrupt work-life balance for some candidates.
• As a growing company, Solutions Petal Inc. may experience organizational changes and growing pains that could impact the role's scope and responsibilities.
• The hybrid work arrangement may present communication and collaboration challenges, as some team members may be remote while others are in the office.

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic and growing work environment.

📈 Similar Roles Comparison

• Marketing Operations Specialist vs. Marketing Automation Specialist: Both roles focus on managing marketing automation and lead lifecycle, but the Marketing Operations Specialist role may have a broader scope, including process optimization and analytics.
• Industry-specific context: Solutions Petal Inc. operates in the healthcare technology industry, which may require specialized knowledge and experience in healthcare systems and patient data management.
• Career path comparison: The Marketing Operations Specialist role can serve as a stepping stone to leadership roles in marketing technology and analytics or as a pathway to transition into a marketing management role.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and assess their fit within the broader marketing technology and analytics career path.

📝 Sample Projects

• Developing and implementing a lead scoring and grading system in Salesforce to improve lead management and handoffs to the sales team
• Optimizing campaign performance and conversions through A/B testing and personalization in Account Engagement
• Streamlining event lead generation and follow-up processes to improve conversion rates and sales pipeline

ASSUMPTION: These sample projects illustrate the hands-on and strategic nature of the Marketing Operations Specialist role and the impact it can have on marketing performance and sales pipeline.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing technology stack and how this role will contribute to its optimization?
• How does the marketing team collaborate with other departments, such as sales and revenue operations, to ensure seamless processes and data integrity?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Solutions Petal Inc. support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions can help candidates better understand the role's responsibilities, the company's culture, and the team's dynamics, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your technical proficiency with Salesforce and related tools, as well as your understanding of B2B SaaS marketing and campaign management.
• Prepare for behavioral and situational interview questions that focus on your problem-solving and process optimization skills, as well as your communication and collaboration skills.
• If selected for an interview, be prepared to discuss your approach to managing complex marketing systems and driving performance through data-driven insights.
• Follow up with the hiring manager within one week after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.