- Job Title: Marketing Operations Specialist
- Company: Entrust
- Location: Hurlburt Field, Florida, United States (Hybrid)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Managing email programs, including building, executing, and optimizing campaigns.
- Collaborating with the marketing team to enhance lead generation and customer nurture campaigns.
- Working with marketing automation and CRM technologies to improve marketing processes and data management.
- Conducting A/B and multivariate testing to continually improve campaign performance.
- Ensuring best practices are in place for data cleanliness, email templates, landing page layout, and form/lead synchronization.
ASSUMPTION: This role requires a strong understanding of B2B digital marketing, lead and demand generation, and proficiency in marketing automation software (e.g., Eloqua) and CRM systems (e.g., Salesforce).
📋 Key Responsibilities
- Email Campaign Management:
- Co-develop and build marketing emails, landing pages, automations, and optimize conversions.
- Build, deploy, maintain, and optimize email-based lead generation, demand generation, and customer nurture programs.
- Implement automated marketing email/outbound campaigns across business units.
- Test and QA marketing emails and automation programs to ensure highest quality of output.
- Conduct A/B and multivariate testing on email subject lines, creative, and copy to continually improve ROI.
- Marketing Automation & CRM Management:
- Become a highly proficient and "power-user" of marketing automation and CRM technologies.
- Develop and maintain campaign performance reports, tracking, and analysis of programs.
- Maintain and optimize email process and database, including list selection and building, email development and testing, and approval process.
- Build marketing automation processes and foster collaboration across segment and solution teams.
- Identify marketing process gaps and work cross-functionally to create processes and procedures.
- Ensure best practices are in place for data cleanliness, email templates, landing page layout, and form/lead synchronization across Salesforce and Eloqua.
ASSUMPTION: This role requires strong analytical skills to support data analysis, lead lifecycle management, data hygiene/audit projects, program and channel effectiveness, and pipeline analysis. Additionally, excellent PowerPoint skills are necessary to present marketing data in a meaningful way for the given audience.
🎯 Required Qualifications
- Education: Bachelor's degree (or equivalent) in Marketing, Business, or Information Technology.
- Experience: 2+ years in digital marketing, marketing operations, and/or sales operations.
- Required Skills:
- Proven proficiency in Eloqua (or similar marketing automation software) and Salesforce.com (preferably certified and/or admin experience).
- Strong analytical skills to support data analysis, lead lifecycle management, data hygiene/audit projects, program and channel effectiveness, and pipeline analysis.
- Excellent PowerPoint skills to visually present marketing data in a meaningful way for the given audience.
- Ability to lawfully work within the US and have unrestricted work authorization for US.
- Preferred Skills:
- Results-driven and able to work independently to achieve set goals in a fast-paced environment.
- Quick learner, organized, and self-motivated with the ability to define goals.
- Demonstrated ability to deliver outstanding B2B digital conversions.
- Excellent organizational, analytical, and planning skills with great attention to detail.
- Proven Eloqua experience.
- Experience in email A/B testing, website, ad optimization, and retargeting.
- Familiarity with lead scoring.
- Familiarity and experience with using sales and marketing AI tools is a bonus.
ASSUMPTION: Preferred qualifications include a strong focus on results, self-motivation, and a proven track record in B2B digital marketing. Experience with Eloqua and lead scoring is highly desirable.
💰 Compensation & Benefits
- Salary Range: $62,202 - $91,229 per year (anticipated starting base pay for this position in the primary posting location). Actual compensation will be determined based on geographic location, education, skills, and experience.
- Benefits:
- Medical, vision, and dental insurance.
- Generous 401(k) matching contribution.
- Life and disability insurance.
- Mental health coaching and virtual fitness programs.
- Paid personal time off plus 12 paid holidays.
- Parental leave and education reimbursement.
- Working Hours: 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual compensation may vary based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically focused on secure identity-centric security solutions.
- Company Size: 1,001-5,000 employees.
- Founded: Entrust has a long history as a pioneer and innovator in establishing trust, with a global partner network and customers in over 150 countries.
- Company Description: Entrust fights fraud and cyber threats with comprehensive identity-centric security that protects people, devices, and data. Their solutions help enterprises and governments safeguard critical systems from every angle, enabling secure onboarding and issuance, providing everyday identity protection, and empowering them with 360-degree visibility and orchestration across keys, secrets, and certificates.
- Company Specialties: Secure ID Solutions, Card personalization systems, Passport Systems & Security, Card Delivery and Fulfillment Systems, PKI, SSL/TLS, Multifactor Authentication, Physical/Logical Access, Digital Certificates and Signatures, Identity-Based Security, IoT, IIoT, Financial Instant Issuance, Access Control, Bureau Solutions, and Trusted Identities.
📊 Role Analysis
- Career Level: Intermediate (2-5 years of experience).
- Reporting Structure: This role reports directly to the Marketing Management team.
- Work Arrangement: Hybrid (remote and on-site work arrangement).
- Growth Opportunities:
- Career growth opportunities within the marketing department and the broader organization.
- Learning-forward initiatives and exciting challenges to support professional development.
ASSUMPTION: This role offers growth opportunities within the marketing department and the broader organization, with a focus on learning and development to support professional growth.
🌍 Location & Work Environment
- Office Type: Hybrid (remote and on-site work arrangement).
- Office Location: Hurlburt Field, Florida, United States.
- Geographic Context: Hurlburt Field is a United States Air Force base located in Okaloosa County, Florida. The area offers a mix of urban and rural environments, with nearby cities including Fort Walton Beach and Destin.
- Work Schedule: Flexible work hours with a focus on results and productivity.
ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance their work and personal lives, with a focus on results and productivity.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth interviews with hiring managers and team members.
4. Final round interviews, potentially including a work sample or case study.
5. Background check and offer extension.
- Key Assessment Areas:
1. Technical skills in marketing automation and CRM technologies.
2. Analytical skills and problem-solving abilities.
3. Communication and collaboration skills.
4. Cultural fit and alignment with company values.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
2. Showcase your understanding of B2B digital marketing, lead and demand generation, and marketing automation software.
3. Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and cultural fit.
ASSUMPTION: The interview process focuses on assessing technical skills, analytical abilities, communication and collaboration skills, and cultural fit. Applicants should be prepared to discuss their relevant experiences and demonstrate their understanding of the role's requirements.
ASSUMPTION: The required tools and technologies for this role include marketing automation software, CRM systems, email marketing platforms, analytics tools, project management tools, and collaboration tools. Proficiency in these tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Entrust values diversity, inclusion, and respect. Their culture is built on valuing all identities, with unconscious bias training for leaders and global affinity groups that connect colleagues across the globe.
- Work Style: Entrust fosters a collaborative work environment where ideas are shared, solutions are brainstormed, and teams work together to build a better tomorrow. The company offers flexible work options to fit employees' lifestyles.
- Self-Assessment Questions:
1. How do you align with Entrust's commitment to valuing all identities and fostering diversity, inclusion, and respect?
2. How comfortable are you working in a hybrid work environment, balancing remote and on-site work?
3. How do you approach collaboration and brainstorming solutions with team members to drive success?
ASSUMPTION: Entrust's culture values diversity, inclusion, and respect, with a focus on collaboration and teamwork. Applicants should be comfortable working in a hybrid work environment and demonstrate a strong commitment to diversity, inclusion, and collaboration.
⚠️ Potential Challenges
- Role-Specific Challenges:
1. Managing multiple email campaigns simultaneously, requiring strong organizational skills and attention to detail.
2. Collaborating with various teams to enhance lead generation and customer nurture campaigns, necessitating excellent communication and project management skills.
3. Keeping up-to-date with marketing automation and CRM technologies, which may require continuous learning and adaptation.
- Company-Specific Challenges:
1. Working in a large organization (1,001-5,000 employees) may present unique challenges in terms of communication, collaboration, and navigating internal processes.
2. Balancing work-life integration in a hybrid work environment may require strong time management and self-motivation skills.
- Location-Specific Challenges:
1. Living and working in a rural area may present limited access to urban amenities and social activities.
2. The cost of living in Florida may be higher than in other states, impacting overall compensation and benefits.
ASSUMPTION: Applicants should be prepared to manage multiple email campaigns simultaneously, collaborate effectively with various teams, and keep up-to-date with marketing automation and CRM technologies. Additionally, they should be comfortable working in a large organization, balancing work-life integration in a hybrid work environment, and potentially facing location-specific challenges.
📈 Similar Roles Comparison
- How this role differs from related positions:
1. This role focuses on managing email programs, while related roles may have a broader focus on marketing campaigns or specific channels (e.g., social media, content marketing).
2. This role requires proficiency in marketing automation software (e.g., Eloqua) and CRM systems (e.g., Salesforce), while related roles may not have the same level of technical requirements.
- Industry-specific context:
1. The software development industry is highly competitive, with a strong focus on innovation and continuous learning.
2. Marketing roles in this industry often require a strong understanding of technology and data-driven decision-making.
- Career path comparison:
1. This role offers growth opportunities within the marketing department and the broader organization, with a focus on learning and development to support professional growth.
2. Related roles may offer similar growth opportunities, with a focus on developing marketing expertise and potentially transitioning into management or leadership positions.
ASSUMPTION: This role differs from related positions in its focus on email program management and the required proficiency in marketing automation and CRM technologies. The software development industry is highly competitive, with a strong focus on innovation and continuous learning. This role offers growth opportunities within the marketing department and the broader organization, with a focus on learning and development to support professional growth.
📝 Sample Projects
- Project examples specific to this role:
1. Developing and executing an email campaign to generate leads for a new product launch, including A/B testing and optimization.
2. Collaborating with the content team to create targeted email content for customer segmentation and nurture campaigns.
3. Implementing automated marketing email/outbound campaigns for customer communication, such as onboarding and account management.
- Project examples specific to this industry:
1. Conducting market research and analysis to identify target audiences and develop tailored marketing strategies.
2. Creating and optimizing landing pages and forms to improve conversion rates and capture leads.
3. Developing and executing social media campaigns to complement email marketing efforts and expand reach.
- Project examples specific to reported responsibilities:
1. Building and maintaining email templates, landing pages, and forms to ensure brand consistency and optimize conversions.
2. Conducting A/B and multivariate testing on email subject lines, creative, and copy to improve open rates and click-through rates.
3. Analyzing campaign performance data to identify trends, optimize campaigns, and maximize ROI.
ASSUMPTION: Sample projects for this role may include developing and executing email campaigns, collaborating with content teams, and implementing automated marketing email/outbound campaigns. Industry-specific projects may involve market research, creating landing pages, and developing social media campaigns. Projects specific to reported responsibilities may focus on building and maintaining email templates, conducting A/B testing, and analyzing campaign performance data.
❓ Key Questions to Ask During Interview
- Role-specific questions:
1. Can you describe the typical email campaign management process and how this role fits into the broader marketing strategy?
2. How does this role collaborate with other marketing teams, such as content, social media, and events?
3. What are the key performance indicators (KPIs) for this role, and how will success be measured?
- Team structure and dynamics:
1. How does the marketing team function, and what is the reporting structure for this role?
2. What is the team's dynamic, and how do team members collaborate and support each other?
3. What are the biggest challenges facing the marketing team, and how can this role contribute to addressing them?
- Company culture and values:
1. How does Entrust's commitment to diversity, inclusion, and respect translate into day-to-day work and team dynamics?
2. What are the most rewarding aspects of working at Entrust, according to current employees?
3. How does Entrust support work-life integration and employee well-being in a hybrid work environment?
ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, team dynamics, and company culture. Applicants should ask thoughtful questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
- To apply for this position:
1. Submit your application through [this link](https://entrust.wd1.myworkdayjobs.com/EntrustCareers/job/United-States---Field/Marketing-Operations-Specialist_R003494).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and cultural fit.
4. Follow up with the recruiter, Richa Srivastava, within one week of submitting your application to express your interest in the role.
5. If invited for an interview, research Entrust's company culture, values, and recent projects to demonstrate your preparation and enthusiasm for the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
