🔹 Job Title: Marketing Operations Specialist
🔹 Company: Uplight
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🚀 Job Overview
🚀 Key aspects of this role include:
- Supporting marketing operations tasks, including website and campaign configuration, review and approvals management, data management, quality assurance, and deployment.
- Collaborating with internal teams to deliver ongoing marketing operations for Uplight's Marketplaces, increase on-site conversions, and execute highly targeted marketing campaigns with an emphasis on email marketing.
- Working in an Agile marketing team environment to meet aggressive deadlines and juggle the demands of multiple clients.
- Supporting new client integrations with setup work in Salesforce Commerce Cloud and Salesforce Marketing Cloud.
- Maintaining hygienic email lists and developing customer segments to support a robust targeting and personalization strategy.
- Employing and analyzing A/B and multivariate testing of different content strategies.
ASSUMPTION: This role requires a strong attention to detail, technical aptitude, and the ability to manage multiple tasks effectively. Familiarity with marketing automation tools and a commitment to learning are preferred.
📋 Key Responsibilities
📋 Responsibilities include:
- Conduct day-to-day marketing operations tasks, including configuration, customization, quality assurance testing, data/list management, and deployment of website content, marketing campaigns, and post-purchase messaging.
- Manage and track utility approvals for new products, promotional participation, and marketing content.
- Support planning, operations, and website updates for sales and promotions.
- Write tickets and project briefs for work to be completed by Marketing, E-commerce, Reporting, Engineering, and Product squad members.
- Support new client integrations with setup work in Salesforce Commerce Cloud and Salesforce Marketing Cloud.
- Maintain hygienic email lists and develop customer segments to support a robust targeting and personalization strategy.
- Employ and analyze A/B and multivariate testing of different content strategies.
- Collaborate with internal team members from Marketing, E-commerce, Partner Success, and Customer Support teams on projects and issues.
ASSUMPTION: This role requires strong attention to detail, technical aptitude, and the ability to manage multiple tasks effectively. Familiarity with marketing automation tools and a commitment to learning are preferred.
🎯 Required Qualifications
🎯 Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
🎯 Experience:
- 0-2 years of experience in marketing operations, digital marketing, or a related field
🎯 Required Skills:
- Extreme attention to detail
- Strong technical aptitude
- Proficiency in HTML/CSS (preferred)
- Familiarity with Campaign Monitor, Marketo, Salesforce Marketing Cloud, and/or other like email, marketing automation, and e-commerce software (preferred)
- Excellent communication and collaboration skills
- Strong project management skills
- Ability to work in an Agile team environment
- Commitment to learning and adhering to copyright, CAN-SPAM, and other marketing-related legal requirements and best practices
🎯 Preferred Qualifications
🎯 Preferred Skills:
- Familiarity with Salesforce Commerce Cloud
- Experience with A/B and multivariate testing
- Knowledge of the energy industry or related fields
ASSUMPTION: While a degree in Marketing, Business, or a related field is preferred, Uplight welcomes applications from candidates with equivalent experience and a strong portfolio or relevant work samples.
💰 Compensation & Benefits
💰 Salary Range: $55,000 to $75,000 USD + bonus (approximate annual base compensation range, subject to internal equity and candidate's experience, knowledge, skills, and abilities)
💰 Benefits:
- Flexible Time Off
- Generous Parental Leave
- Wellness Stipend
- Work Flexibility
ASSUMPTION: The salary range provided is an approximation based on industry standards for entry-level to mid-level marketing operations roles. The actual offer may vary based on the candidate's experience, skills, and internal equity considerations.
📌 Applicant Insights
🔍 Company Context
- Industry: Clean Energy Technology
- Company Size: 501-1,000 employees
- Founded: 2019
- Company Description: Uplight is a clean energy technology company that unlocks grid capacity by activating customers and their connected devices to generate, shift, and save energy. They enable sustainable load growth by combining personalized customer experiences with an open, flexible load management platform through the Uplight Demand Stack. Uplight serves over 80 energy providers, including 8 of the top 10 North American utilities, and is a certified B-Corporation committed to creating a more sustainable future using business as a force for good.
- Company Specialties: Energy management, grid optimization, demand response, customer engagement, and clean energy solutions.
📊 Role Analysis
- Career Level: Entry-level to Mid-level (0-2 years)
- Reporting Structure: This role reports directly to the Marketing Operations Manager or a similar role within the Marketing department.
- Work Arrangement: This role is based in Boston, Massachusetts, with the option to work remotely. The work arrangement is full-time, with a standard 40-hour workweek.
- Growth Opportunities: As Uplight continues to expand its customer base and market share, there are ample opportunities for growth and advancement within the company. This role provides an excellent entry point into the marketing operations field and offers the potential for career progression into more senior roles within the marketing department or other areas of the organization.
🌍 Location & Work Environment
- Office Type: Uplight's Boston office is a modern, collaborative workspace designed to foster creativity and productivity.
- Office Location: The Boston office is located in the heart of the city's Innovation District, providing easy access to public transportation and various amenities.
- Geographic Context: Boston is a major hub for technology, healthcare, and education, offering a diverse and vibrant cultural scene, as well as numerous networking opportunities.
- Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Uplight offers flexible work arrangements, including remote work options and flexible hours, to accommodate employees' personal needs and preferences.
💼 Interview & Application Insights
- Typical Process: The interview process for this role typically includes an initial phone or video screen, followed by one or more in-depth interviews with members of the marketing team and other relevant stakeholders. The final round may include a working session or case study to assess the candidate's problem-solving skills and cultural fit.
- Key Assessment Areas: Strong attention to detail, technical aptitude, communication skills, and the ability to manage multiple tasks effectively are crucial for success in this role. Candidates should be prepared to demonstrate their proficiency in these areas throughout the interview process.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Showcase your attention to detail and technical aptitude by providing specific examples of your past work and accomplishments.
- Demonstrate your understanding of Uplight's mission and values by explaining how your personal goals align with the company's commitment to sustainability and social responsibility.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a fast-paced, dynamic work environment.
🛠️ Tools & Technologies
- Tools/Technologies: Salesforce Commerce Cloud, Salesforce Marketing Cloud, Campaign Monitor, Marketo, HTML, CSS, A/B testing tools, project management software, and other marketing automation and e-commerce platforms.
👔 Cultural Fit Considerations
- Company Values: Uplight's core values include integrity, collaboration, innovation, sustainability, and customer focus. Candidates should be prepared to discuss how their personal values align with these principles and how they can contribute to Uplight's mission and culture.
- Work Style: Uplight fosters a dynamic, Agile work environment that emphasizes collaboration, innovation, and continuous learning. Candidates should be comfortable working in a fast-paced, team-oriented setting and be open to adapting their approach to meet the evolving needs of the business.
- Self-Assessment Questions:
- How do you ensure the accuracy and completeness of data in your marketing campaigns?
- Can you describe a time when you had to manage multiple projects with competing deadlines? How did you prioritize your tasks, and what was the outcome?
- How do you approach A/B testing, and can you provide an example of a successful test you've conducted in the past?
- How do you stay up-to-date with industry trends and best practices in marketing operations?
⚠️ Potential Challenges
- Challenges specific to this role: Managing multiple projects and deadlines, ensuring data accuracy and completeness, and maintaining a high level of attention to detail in a fast-paced work environment.
- Challenges specific to Uplight: Working in a dynamic, growing organization that may experience frequent changes in priorities and processes. Adapting to new tools and technologies as the company continues to innovate and expand its offerings.
- Challenges specific to the energy industry: Navigating complex regulatory environments and maintaining compliance with industry-specific regulations and standards. Keeping up with the latest developments in clean energy technology and market trends.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on marketing operations, while related roles may have a broader scope, including marketing strategy, campaign management, or customer engagement. This role requires a strong attention to detail and technical aptitude, while related roles may prioritize strategic thinking, creativity, or interpersonal skills.
- Industry-specific context: The energy industry is highly regulated and dynamic, with frequent changes in market conditions and technological advancements. This role requires a strong understanding of the energy market and the ability to adapt to changing circumstances.
📝 Sample Projects
- Project example 1: Developing and executing a targeted email marketing campaign to promote a new energy-efficient product offering, including list segmentation, A/B testing, and personalization strategies.
- Project example 2: Collaborating with the engineering team to implement a new feature on the Uplight Marketplace website, ensuring seamless user experience and optimal performance across various devices and browsers.
- Project example 3: Conducting a comprehensive review of Uplight's marketing approvals process and proposing improvements to streamline workflows, reduce approval times, and ensure compliance with industry regulations.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing operations team currently, and how can this role contribute to addressing them?
- How does Uplight support the professional development and growth of its marketing operations team members?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational context?
- How does Uplight measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments, such as engineering, product, or customer success?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the interview process by researching Uplight's mission, values, and culture, and practicing your responses to common interview questions.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
