Marketing Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Operations Specialist

🔹 Company: Solutions Petal Inc.

🔹 Location: Montréal, Quebec City, Canada

🔹 Job Type: Full-Time, Hybrid (approx. once a month in office)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing marketing automation and lead lifecycle in Salesforce
• Streamlining processes and improving lead management
• Developing analytics dashboards to enhance marketing performance
• Executing and optimizing SEM/SEO strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. It's ideal for someone who can identify areas for improvement and drive performance through process optimization and data analysis.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to manage the full prospect lifecycle, including lead scoring, grading, and automated workflows

✅ Serve as the Salesforce marketing administrator, ensuring optimal platform setup, tool integrations, and maintenance

✅ Build and manage multi-channel campaigns in Account Engagement and related tools, incorporating personalization, dynamic content, and progressive forms

✅ Monitor and report on website and campaign performance using tools like Salesforce, Google Analytics, HubSpot, and Power BI to ensure data accuracy and deliver actionable insights

✅ Implement and manage SEM/SEO strategies to boost online visibility, website performance, and conversions

✅ Track and report on SEM/SEO performance metrics and KPIs

✅ Manage lead generation from events and ensure efficient follow-up and conversion strategies

✅ Work closely with Marketing, Revenue Operations, and Sales to ensure seamless marketing processes

✅ Optimize lead capture, scoring, routing, and lifecycle tracking to enhance sales handoffs

✅ Establish best practices and processes for data integrity, segmentation, and campaign tracking/reporting

✅ Audit current systems and identify areas for improvement based on business impact

✅ Evaluate and implement new marketing tools and platform integrations as needed

✅ Define and document scalable Marketing Operations processes

✅ Set up and manage campaigns on social media platforms, Google Ads, and Account-Based Marketing (ABM) tools

ASSUMPTION: This role requires a strong technical foundation and the ability to turn complex systems into clear, efficient processes. It also necessitates a proactive, analytical, and detail-oriented mindset with a passion for optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on experience with Salesforce, including Account Engagement, Sales Cloud, Analytics Studio, Tableau, and workflow automation

Required Skills:

• Strong understanding of B2B SaaS marketing, including campaign planning, lead scoring, and funnel metrics
• Experience with tools such as Google Analytics, Google Ads, LinkedIn, YouTube, and ABM platforms
• Track record of building and scaling lead management and campaign attribution systems
• 3-4+ years of experience executing and optimizing SEM/SEO strategies
• Strong organizational skills and ability to manage multiple priorities and deadlines
• Excellent communication skills in both French and English, spoken and written

Preferred Skills:

• Experience with UX/UI design or Account-Based Marketing strategies

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Marketing Operations Specialist with 5-10 years of experience in the Quebec region)

Benefits:

• Signing bonus of $1,000 for remote work set-up
• Competitive compensation
• 4 to 6 weeks of paid vacation per year
• 5 paid personal days per year
• Group RRSP/DPSP plan with employer contribution
• Complete group insurance plan from day one
• Annual wellness allowance
• Access to Lumino Health™ telehealth application
• Flexible work hours

Working Hours: Full-time, 40 hours per week, with occasional presence at the Montreal or Quebec City office (approx. once a month)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Solutions Petal Inc. operates in the IT Services and IT Consulting industry, focusing on healthcare orchestration and billing. The company aims to revolutionize healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Company Size: Solutions Petal Inc. has 201-500 employees, providing a mid-sized company environment where applicants can expect a balance between structure and growth opportunities.

Founded: The company was founded in 2010 and has since grown to become a leading Canadian healthcare orchestration and billing company.

Company Description:

• Solutions Petal Inc. is committed to fostering an exceptional workplace culture, earning it notable recognitions as a Great Place to Work in both the technology and healthcare sectors.
• The company's mission is to empower healthcare innovators and improve healthcare differently by providing innovative solutions that optimize healthcare management.
• Solutions Petal Inc. offers a range of services, including Healthcare BI, advanced analytics, and informed insights, to help healthcare organizations redefine efficiency, access to care, and ultimately improve patient outcomes.

Company Specialties:

• Coordination des soins
• Planification de la capacité
• Technologie de la santé
• Logiciel-service
• Système de santé
• Hôpital
• Soins de santé
• Gestion d'horaires
• Analyse des données
• Interopérabilité
• Care Coordination
• Capacity Planning
• Healthtech
• SaaS
• Health System
• Hospital
• Healthcare
• Scheduling
• Data Analytics
• and Interoperability

Company Website: https://www.petal-health.com/

ASSUMPTION: Solutions Petal Inc. is a well-established company with a strong focus on innovation and improving healthcare outcomes. Applicants can expect a dynamic work environment that values continuous learning and growth.

📊 Role Analysis

Career Level: This role is suitable for an experienced Marketing Operations Specialist looking to apply their skills in a mid-sized company setting. The role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including Revenue Operations and Sales.

Work Arrangement: This is a hybrid role, requiring occasional presence at the Montreal or Quebec City office (approx. once a month). The rest of the time, the role can be performed remotely.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Operations Specialist to take on more responsibilities or move into a management role.
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills.
• Solutions Petal Inc. encourages internal mobility, providing employees with the opportunity to explore different roles and career paths within the organization.

ASSUMPTION: This role offers a unique opportunity for an experienced Marketing Operations Specialist to apply their skills in a dynamic and growing organization. The role provides a balance of strategic and hands-on work, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Solutions Petal Inc. has offices in both Montreal and Quebec City, providing employees with the option to work in a bustling urban environment or a smaller, more intimate office setting.

Office Location(s): 350 Boulevard Charest Est, Suite 300, Québec, Québec G1K 3H5, CA and 5455 Avenue de Gaspé, Suite 470, Montreal, Quebec H2T 3B3, CA

Geographic Context:

• Montréal is the second-largest city in Canada and the largest city in the province of Quebec. It is known for its vibrant culture, diverse neighborhoods, and rich history.
• Quebec City is the capital of the province of Quebec and is known for its well-preserved historic district, Old Quebec, which is a UNESCO World Heritage Site.
• Both cities offer a high quality of life, with access to excellent healthcare, education, and recreational facilities.

Work Schedule: The Marketing Operations Specialist will work a full-time schedule, with occasional presence at the Montreal or Quebec City office (approx. once a month). The rest of the time, the role can be performed remotely, offering a flexible work arrangement.

ASSUMPTION: The location and work environment for this role provide a balance between urban and rural settings, with access to all the amenities and opportunities of a major city, as well as the tranquility and charm of a smaller city. The hybrid work arrangement offers flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Director or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and experience with Salesforce, marketing automation, and analytics tools
• Problem-solving and process improvement skills
• Communication and collaboration skills
• Alignment with company values and culture
• Cultural fit and adaptability to a hybrid work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the role and the company by researching Solutions Petal Inc. and its mission
• Prepare for the technical assessment or case study by brushing up on your Salesforce and marketing automation skills
• Be ready to discuss your approach to process improvement and optimization
• Showcase your communication and collaboration skills by providing examples of successful cross-functional team projects

ATS Keywords: Salesforce, Marketing Automation, Lead Management, SEM/SEO, Analytics, Process Improvement, Collaboration, Hybrid Work, French, English

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to discuss their experience with Salesforce, marketing automation, and analytics tools, as well as their approach to process improvement and optimization.

🛠️ Tools & Technologies

• Salesforce
• Account Engagement
• Google Analytics
• Google Ads
• HubSpot
• Power BI
• LinkedIn
• YouTube
• ABM platforms
• Tableau
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The Marketing Operations Specialist will be expected to have a strong working knowledge of the tools and technologies listed above. Familiarity with additional marketing automation, analytics, and SEO tools may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Solutions Petal Inc. encourages employees to think outside the box and challenge the status quo to drive continuous improvement and growth.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
• Customer-centricity: Solutions Petal Inc. prioritizes the needs and preferences of its customers, ensuring that its products and services meet their evolving needs.
• Integrity: The company upholds the highest ethical standards and conducts business with honesty and transparency.
• Excellence: Solutions Petal Inc. strives for excellence in all aspects of its operations, from product development to customer service.

Work Style:

• Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: Solutions Petal Inc. relies on data and analytics to inform decision-making and drive continuous improvement.
• Collaborative: The company values teamwork and cross-functional collaboration to achieve common goals.
• Customer-focused: Employees are expected to prioritize the needs and preferences of customers in all aspects of their work.
• Results-oriented: Solutions Petal Inc. sets high standards for performance and expects employees to deliver measurable results.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and analytics to inform decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you customer-focused and results-oriented?
• Do you embrace a culture of innovation and continuous improvement?

ASSUMPTION: Applicants should assess their fit with Solutions Petal Inc.'s values and work style before applying. A strong cultural fit will increase the likelihood of success in the role and contribute to a positive work environment.

⚠️ Potential Challenges

• The role may require occasional travel to the Montreal or Quebec City office (approx. once a month), which may be inconvenient for some candidates.
• The role involves managing multiple priorities and deadlines, which may be challenging for candidates who struggle with time management or organization.
• The role requires a strong technical foundation in Salesforce and marketing automation, which may be a barrier to entry for candidates without relevant experience.
• The role may require working with legacy systems and processes, which can be challenging to optimize and improve.

ASSUMPTION: Applicants should carefully consider the potential challenges of this role and assess their ability to overcome them before applying.

📈 Similar Roles Comparison

• Compared to other Marketing Operations Specialist roles, this position offers a unique opportunity to work in the healthcare industry and drive meaningful change in healthcare systems.
• The role provides a balance of strategic and hands-on work, with ample opportunities for growth and development.
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills.

ASSUMPTION: This role offers a unique opportunity for an experienced Marketing Operations Specialist to apply their skills in a dynamic and growing organization. The role provides a balance of strategic and hands-on work, with ample opportunities for growth and development.

📝 Sample Projects

• Optimizing lead capture and scoring processes to improve sales handoffs
• Developing analytics dashboards to enhance marketing performance and keep stakeholders aligned
• Implementing and managing SEM/SEO strategies to boost online visibility, website performance, and conversions
• Streamlining event lead management processes to improve follow-up and conversion rates
• Collaborating with cross-functional teams to optimize marketing processes and improve overall efficiency

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Marketing Operations Specialist may be involved in. The specific projects and priorities may vary depending on the organization's needs and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?
• How does the company foster a culture of innovation and continuous improvement?

ASSUMPTION: Applicants should use the interview process to assess the fit of the role and the company with their career goals and personal values. Asking thoughtful and insightful questions will demonstrate your interest in the role and help you make an informed decision about your future with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your Salesforce and marketing automation skills
• Be ready to discuss your approach to process improvement and optimization
• Showcase your communication and collaboration skills by providing examples of successful cross-functional team projects
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.