📌 Core Information
🔹 Job Title: Marketing Operations Specialist II/Sr
🔹 Company: Erie Insurance
🔹 Location: Erie, Pennsylvania, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Marketing's ability to deliver on brand, on budget, and on time
- Leveraging technology, processes, vendors, and insights to enhance marketing outcomes
- Identifying and implementing process improvements to ensure marketing best practices
- Collaborating across the department and enterprise to prioritize and deliver enhancements
- Working in a fast-paced environment, contributing to multiple projects simultaneously
ASSUMPTION: This role requires a strong technical background, analytical problem-solving skills, and experience with Agile methodologies. The ideal candidate will have a proven track record of achieving business outcomes through process improvements and data analysis.
📋 Key Responsibilities
✅ Works in partnership with manager and/or consultant to analyze marketing technology initiatives, develop operational plans, and provide ongoing communication
✅ Develops, streamlines, documents marketing workflows, processes, and best practices, and participates in implementation of process improvements
✅ Creates effective communication with customers, leaders, and other stakeholders through written, verbal, and interpersonal means
✅ Partners to evaluate new technologies and add-on applications to improve and optimize marketing team performance, and manages technical aspects of key marketing systems
✅ Manages marketing vendor relationships, budgets, contracts, and approvals, and seeks opportunity to provide marketing with value-added vendor management services
ASSUMPTION: The essential functions listed are the core duties required to perform the job successfully. However, employees may be required to follow any other job-related instruction and perform any other duties as requested by their supervisor or as become clear.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, finance, management, information systems, or related field
Experience: Two years of marketing, project management, information systems, or related experience required; or an Associate's degree with four years of experience; or a High School diploma with six years of experience
Required Skills:
- Proven experience with implementing process improvements/efficiency
- Strong technology acumen
- Strong analytical skills with experience in reporting and data analysis
- Working knowledge of word processing, spreadsheet, and presentation software
- Occasional travel, including overnight stays, required
Preferred Skills:
- Experience achieving business outcomes
- Working knowledge of the insurance industry, including business operations and terminology
ASSUMPTION: The minimum educational and experience requirements listed are the baseline qualifications needed to perform the job effectively. However, additional experience and skills may be required based on the specific needs of the role and the organization.
💰 Compensation & Benefits
Salary Range: $61,892.00 - $124,019.00* per year
Benefits:
- Premier health, prescription, dental, and vision benefits for you and your dependents
- Low contributions to medical and prescription premiums
- Pension
- 401(k) with up to 4% contribution match
- Paid time off
- Career development, including a tuition reimbursement program for higher education and industry designations
- Company-paid basic life insurance
- Short- and long-term disability insurance
- Orthodontic coverage for children and adults
- Adoption assistance
- Fertility and infertility coverage
- Well-being programs
- Paid volunteer hours for service to your community
- Dollar-for-dollar matching of your charitable gifts each year
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a national range and may vary based on the actual level of the role hired for. The actual salary will depend on several factors, including the scope and complexity of the role, the skills, education, training, credentials, location, and experience of an applicant.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: Mid-size (5,001-10,000 employees)
Founded: 1925
Company Description:
- Erie Insurance is a multi-line insurance company offering auto, home, business, and life insurance through its network of independent insurance agents
- The company adheres to disciplined underwriting, fair pricing, and a prudent investment philosophy, contributing to its consistently superior ratings in the insurance industry
- According to A.M. Best Company, Erie Insurance Group is the 12th largest homeowners insurer and 13th largest automobile insurer in the United States based on direct premiums written and the 17th largest property/casualty insurer in the United States based on total lines net premium written
- The Group, rated A+ (Superior) by A.M. Best Company, has nearly 7 million policies in force and operates in 12 states and the District of Columbia
Company Specialties:
- Auto Insurance
- Home Insurance
- Business Insurance
- Life Insurance
Company Website: www.erieinsurance.com
ASSUMPTION: Erie Insurance is a well-established company with a strong presence in the insurance industry. It offers a comprehensive range of insurance products and services and is known for its commitment to customer service and financial stability.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Marketing Manager or Marketing Consultant
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential advancement to Senior Marketing Operations Specialist based on experience and performance
- Opportunities for career development through training programs and industry designations
- Possibility to take on additional responsibilities and projects as the role evolves
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing department and the broader organization. The specific growth opportunities may vary depending on the individual's performance, experience, and the needs of the company.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): Erie, Pennsylvania, United States
Geographic Context:
- Erie, Pennsylvania, is located in the northwest corner of the state, along the shores of Lake Erie
- The city has a population of approximately 100,000 people and is the fourth-largest city in the Commonwealth of Pennsylvania
- Erie is known for its rich history, cultural attractions, and outdoor recreation opportunities
Work Schedule: Full-time, with occasional travel required
ASSUMPTION: Erie, Pennsylvania, offers a mix of urban and suburban living with a variety of cultural, recreational, and educational opportunities. The cost of living in Erie is generally lower than in larger metropolitan areas, providing an affordable option for residents.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head or other key stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Technical skills and experience with marketing technology
- Analytical problem-solving skills and data analysis experience
- Communication and interpersonal skills
- Collaboration and teamwork abilities
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company and the role by researching Erie Insurance and the Marketing Operations Specialist II position
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experience
- Be ready to discuss your experience with process improvements, data analysis, and vendor management
ATS Keywords: Marketing Operations, Process Improvement, Data Analysis, Vendor Management, Marketing Technology, Collaboration, Communication, Problem Solving, Agile Methodologies
ASSUMPTION: The application process for this role may vary depending on the specific needs of the company and the department. Applicants should be prepared to navigate a multi-step interview process and demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Marketing technology platforms (e.g., marketing automation, CRM, CMS)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management software (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
- Vendor management platforms (e.g., Coupa, Jaggaer, WizeCommerce)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's technology stack and the needs of the Marketing department. Applicants should be prepared to demonstrate their proficiency with relevant tools and technologies during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Nimble Learning
- Values Diversity
- Collaborates
- Cultivates Innovation
- Decision Quality
- Ensures Accountability
- Instills Trust
- Optimizes Work Processes
- Self-Development
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on continuous improvement and innovation
- Data-driven decision-making approach
Self-Assessment Questions:
- How do you ensure that your work aligns with the company's customer-focused values?
- Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
- How do you approach self-development and continuous learning in your role?
ASSUMPTION: Erie Insurance values employees who embody a customer-focused mindset, embrace collaboration, and are committed to continuous learning and improvement. Applicants should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced environment with multiple projects simultaneously
- Managing vendor relationships and budgets
- Occasional travel requirements
- Navigating a large organization with diverse departments and teams
- Adapting to changes in priorities, processes, and technologies
ASSUMPTION: The Marketing Operations Specialist II role may present unique challenges related to the fast-paced nature of the work, the need to manage multiple projects simultaneously, and the requirement to adapt to changes in the organization. Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic environment.
📈 Similar Roles Comparison
- Marketing Operations Specialist vs. Marketing Operations Manager: The Specialist role focuses more on day-to-day operations and process improvements, while the Manager role involves strategic planning and team leadership
- Marketing Operations Specialist vs. Marketing Project Manager: The Specialist role requires a broader range of skills, including vendor management and data analysis, while the Project Manager role focuses more on project planning, execution, and stakeholder communication
- Marketing Operations Specialist vs. Marketing Analyst: The Specialist role involves a mix of operational, analytical, and project management responsibilities, while the Analyst role focuses primarily on data analysis and reporting
ASSUMPTION: The Marketing Operations Specialist II role is distinct from related positions in its focus on process improvements, vendor management, and data analysis. Applicants should be prepared to differentiate their skills and experiences from those required for similar roles within the Marketing department.
📝 Sample Projects
- Implementing a new marketing automation platform to streamline workflows and improve campaign efficiency
- Conducting a comprehensive analysis of marketing spend and vendor contracts to identify cost-saving opportunities
- Developing and implementing a new process for managing marketing project timelines and resource allocation
ASSUMPTION: The specific projects assigned to the Marketing Operations Specialist II may vary depending on the organization's needs and the individual's skills and experience. Applicants should be prepared to discuss their relevant project experience and how it translates to the requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing operations initiatives?
- What are the most significant challenges facing the Marketing department, and how can this role contribute to addressing them?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing operations function. The specific questions asked may vary depending on the individual's background, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experience
- Be ready to discuss your experience with process improvements, data analysis, and vendor management
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
