Marketing Optimisation Analyst

📌 Core Information

🔹 Job Title: Marketing Optimisation Analyst

🔹 Company: The Very Group

🔹 Location: Liverpool, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Driving actionable insights from marketing spend analysis
• Collaborating with cross-functional teams to optimize marketing activities
• Managing data inputs and validation for econometrics processes
• Working with external partners such as Measure Monks and Zenith

ASSUMPTION: This role requires a balance of analytical skills, stakeholder management, and commercial acumen to drive marketing performance and efficiency.

📋 Key Responsibilities

✅ Manage data inputs and validation for econometrics processes, ensuring timely delivery and robust quality

✅ Generate real, actionable insights that drive tangible change in marketing strategies and business performance

✅ Collaborate with marketing teams, commercial finance, and external agencies to identify key questions and provide data-driven answers

✅ Optimize marketing activity and investment levels across various channels to maximize ROI

✅ Ensure accurate interpretation and implementation of campaign results and learnings

✅ Manage partner relationships, including Measure Monks, attribution partners, and media agency Zenith

ASSUMPTION: This role involves a mix of data analysis, stakeholder communication, and strategic decision-making to improve marketing effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Market Research, or a related field

Experience: 2-5 years of experience in market or strategic planning within multi-category organizations

Required Skills:

• Proficient in MMM or econometrics models and measurement across various media channels
• Advanced Excel and modeling skills
• Strong attention to detail and accuracy
• Strong cross-functional collaboration skills and ability to present effectively to senior managers
• Excellent communication skills, simplifying complex concepts for diverse audiences
• Strong analytical skills, high numeracy, and commercial acumen

Preferred Skills:

• SQL/SAS competence
• Experience in retail and/or financial services marketing

ASSUMPTION: A strong background in market research, data analysis, and stakeholder management is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible, hybrid working model
• Inclusive culture and environment
• £1,000 flexible benefits allowance
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%

Working Hours: Full-time, 37.5 hours per week, with flexible working options

ASSUMPTION: The estimated salary range is based on market research and industry standards for similar roles in the United Kingdom.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, with a focus on digital retail and financial services

Company Size: 1,001-5,000 employees, offering a large, diverse work environment

Founded: 2003, with a rich history in the retail industry

Company Description:

• Operates as The Very Group, with Very.co.uk as its primary retail platform
• Offers a wide range of products, including clothing, homeware, and electricals
• Emphasizes customer-centricity, flexibility, and inclusivity in its culture

Company Specialties:

• Digital retail and e-commerce
• Financial services, including credit and payment options
• Data-driven marketing and customer insights

Company Website: The Very Group

ASSUMPTION: The Very Group is a well-established retailer with a strong focus on digital platforms and customer-centric strategies.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports to the Senior Planning & Optimisation Manager

Work Arrangement: Hybrid, with a mix of remote and on-site work

Growth Opportunities:

• Progression to senior roles within the marketing team
• Expansion into other areas of the business, such as commercial finance or customer planning
• Development of specialist skills in data analysis, econometrics, or marketing strategy

ASSUMPTION: This role offers strong growth potential, both within the marketing team and across the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote and on-site work

Office Location(s): Liverpool, United Kingdom (with potential for remote work)

Geographic Context:

• Liverpool is a vibrant city in northwest England, with a rich cultural heritage
• The city offers a mix of urban and suburban living options
• Liverpool has excellent transport links, including an international airport

Work Schedule: Full-time, with flexible working options and a focus on results rather than hours worked

ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and on-site collaboration, with Liverpool providing a vibrant and culturally rich work environment.

💼 Interview & Application Insights

Typical Process:

• Initial short call with the talent acquisition team to discuss skills and experience
• One-stage interview process, including an informal video call and a formal task-based interview

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Collaboration and stakeholder management
• Commercial acumen and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions, focusing on data-driven decision-making and stakeholder management
• Research The Very Group's values and culture to demonstrate alignment and enthusiasm

ATS Keywords: Marketing optimization, econometrics, data analysis, stakeholder management, commercial acumen, retail marketing, financial services marketing

ASSUMPTION: The interview process will focus on assessing analytical, communication, and commercial skills, with a strong emphasis on cultural fit.

🛠️ Tools & Technologies

• Excel (advanced)
• SQL/SAS (preferred)
• MMM or econometrics software
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Excel is essential, with SQL/SAS and data visualization tools being beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Proud: Take pride in what we do and how we do it
• Trusted: Build trust through our actions and behaviors
• Together: Work as one team, supporting each other to achieve our goals
• Innovative: Embrace change and continuously improve
• Ambitious: Strive for excellence in all that we do

Work Style:

• Collaborative: Work closely with cross-functional teams to drive results
• Data-driven: Make informed decisions based on data and insights
• Customer-focused: Prioritize customer needs and preferences

Self-Assessment Questions:

• How do you demonstrate The Very Group's values in your daily work?
• Can you provide an example of a time when you used data to drive a strategic decision?
• How do you approach collaborating with stakeholders from different backgrounds and disciplines?

ASSUMPTION: Successful candidates will demonstrate strong alignment with The Very Group's values and a customer-centric, data-driven approach to work.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities
• Balancing the need for detailed analysis with the requirement for swift decision-making
• Adapting to changes in the retail and financial services landscapes
• Ensuring data accuracy and consistency across various sources

ASSUMPTION: These challenges can be overcome through strong communication, stakeholder management, and a focus on data-driven decision-making.

📈 Similar Roles Comparison

• Differences from related roles: Focus on marketing optimization and econometrics, rather than pure data analysis or marketing execution
• Industry-specific context: Retail and financial services, with a focus on digital platforms and customer-centric strategies
• Career path comparison: Potential progression to senior marketing roles or expansion into other areas of the business

ASSUMPTION: This role offers a unique blend of data analysis, stakeholder management, and strategic decision-making, with strong potential for career growth.

📝 Sample Projects

• Conducting a comprehensive analysis of marketing spend across channels to identify optimization opportunities
• Developing and presenting a data-driven strategy to optimize marketing investment and improve ROI
• Collaborating with cross-functional teams to implement data-driven marketing strategies and track their impact

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and strategic nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing optimization process and how this role fits into it?
• How does the marketing team collaborate with other departments, such as commercial finance and customer planning?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does The Very Group support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions, focusing on data-driven decision-making and stakeholder management
• Research The Very Group's values and culture to demonstrate alignment and enthusiasm
• Follow up with the talent acquisition team one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.