Marketing & PR Manager

📌 Core Information

🔹 Job Title: Marketing & PR Manager

🔹 Company: Orchid Development/The Brasserie

🔹 Location: George Town, Grand Cayman

🔹 Job Type: On-site

🔹 Category: Marketing & PR

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing annual marketing and communications plans for various outlets
• Collaborating with internal teams to create integrated marketing programs
• Analyzing market trends and customer insights to identify new opportunities
• Monitoring campaign performance and adjusting strategies as needed
• Supporting commercial and residential leasing teams with property presentations and listings

ASSUMPTION: This role requires a versatile marketing professional with a strong background in hospitality and a proven track record in driving brand awareness and new business through effective marketing and PR strategies.

📋 Key Responsibilities

✅ Develop and manage annual marketing and communications plans for Cricket Square, The Brasserie, associated F&B outlets, and The Club

✅ Collaborate with internal teams to develop results-focused, integrated marketing communications programs and a vibrant annual events calendar

✅ Lead these programs from ideation to implementation, leveraging internal support and ensuring alignment of communications and messaging across all channels

✅ Analyze customer insights, consumer trends, market analysis, and marketing best practices to identify new opportunities

✅ Monitor and report on the performance of campaigns, and adjust strategies as needed

✅ Support the commercial and residential leasing team by preparing property presentations

✅ Develop an online presence for commercial and residential properties by promoting vacant space and listings

✅ Review and approve all brand communications and outputs to ensure consistency and prevent off-brand messaging

✅ Formulate a cross-platform content strategy and manage a content calendar across websites, email, and social media

✅ Manage and monitor digital marketing strategies to ensure effectiveness and alignment with brand goals

✅ Liaise with media and handle requests for interviews, statements, and press engagement

✅ Write, edit, proofread, and update content across all platforms

✅ Develop and maintain an up-to-date library of creative materials and assets, including photography, videography, and printed materials

✅ Manage marketing department operations, including budgeting, team supervision and development, and reporting

✅ Develop creative briefs and guide creative direction for all projects

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously while maintaining a strong attention to detail.

🎯 Required Qualifications

Education: A Bachelor’s degree in marketing, communications, business administration, or a related field

Experience: A minimum of 5 years of prior experience in a similar role, with a strong preference for candidates with previous experience in hospitality/F&B marketing

Required Skills:

• Proven experience in marketing and public relations, with a focus on brand management and digital marketing
• Strong analytical skills and a knack for data interpretation
• Hands-on experience with marketing and analytics tools such as Google Analytics and content management systems
• An eye for photography and design, with proficiency in Adobe Illustrator and Photoshop
• Excellent communication skills, both written and verbal
• Strong creative problem-solving abilities

Preferred Skills:

• Experience in event planning and management
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in driving brand awareness and new business through effective marketing and PR strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $70,000 - $100,000 USD per year. This estimate is inclusive of base salary and any performance-based bonuses.

Benefits:

• Health, dental, and vision insurance
• Retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at The Brasserie and associated F&B outlets

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet project deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing and PR managers with similar experience levels in the Cayman Islands. The actual salary may vary based on the candidate's specific qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality and real estate development

Company Size: Small (6 employees)

Founded: 2010

Company Description:

• Orchid Development is a boutique real estate development company specializing in high-end residential and commercial properties in the Cayman Islands
• The Brasserie is a fine dining restaurant located in Cricket Square, George Town, offering a unique blend of European and Caribbean cuisine
• Orchid Development also manages The Club, a private members' club offering a range of facilities and services for its members

Company Specialties:

• High-end real estate development
• Fine dining and hospitality management
• Private members' club management

Company Website: https://orchiddevelopment.com/

ASSUMPTION: Orchid Development is a well-established company with a strong reputation in the Cayman Islands real estate and hospitality industries. This role offers the opportunity to work in a dynamic and challenging environment, with the potential for significant growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing and PR professional

Reporting Structure: This role reports directly to the owners of Orchid Development

Work Arrangement: On-site, with flexibility to work remotely on occasion

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the company as it grows and expands
• Opportunity to work closely with senior leadership and gain valuable experience in real estate development and hospitality management

ASSUMPTION: This role offers a unique opportunity for a marketing and PR professional to gain experience in both the real estate development and hospitality industries, with the potential for significant career growth and development.

🌍 Location & Work Environment

Office Type: Upscale office environment in Cricket Square, George Town

Office Location(s): Cricket Square, George Town

Geographic Context:

• George Town is the capital and largest city of the Cayman Islands, offering a mix of urban and tropical living
• The Cayman Islands are known for their beautiful beaches, crystal-clear waters, and vibrant culture
• The cost of living in the Cayman Islands is generally higher than in the United States, with housing and utilities being the most significant expenses

Work Schedule: Standard workweek of 40 hours, with flexibility to work additional hours as needed

ASSUMPTION: The Cayman Islands offer a unique and attractive work environment, with a high quality of life and a vibrant cultural scene. However, the cost of living may be a consideration for some candidates.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the owners of Orchid Development to discuss the role in more detail and assess the candidate's fit for the company's culture and values
• Final interview with key stakeholders to discuss the candidate's approach to specific projects and challenges

Key Assessment Areas:

• Cultural fit and alignment with Orchid Development's values and mission
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Technical skills in marketing and PR, with a focus on digital marketing and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to marketing and PR in the hospitality and real estate industries, and how you would apply your skills to this role
• Demonstrate your understanding of the Cayman Islands market and how you would leverage local insights to drive brand awareness and new business

ATS Keywords: Marketing, PR, Brand Management, Digital Marketing, Content Creation, Social Media, Data Analysis, Customer Insights, Hospitality, Real Estate, Event Planning, Budget Management, Photography, Graphic Design, Market Analysis

ASSUMPTION: Orchid Development is looking for a candidate who is a strong cultural fit for the company and has a proven track record in driving brand awareness and new business through effective marketing and PR strategies in the hospitality and real estate industries.

🛠️ Tools & Technologies

• Google Analytics
• Content management systems (e.g., WordPress)
• Adobe Illustrator and Photoshop
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing platforms (e.g., Mailchimp)

ASSUMPTION: Candidates should have experience with industry-standard marketing and PR tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all that we do
• Integrity and professionalism in all interactions
• Collaboration and teamwork to achieve common goals
• Continuous learning and improvement

Work Style:

• Results-driven and proactive
• Strong attention to detail and commitment to quality
• Ability to work independently and in a team environment
• Adaptability and flexibility in a dynamic and changing work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you passionate about the hospitality and real estate industries, and eager to contribute to their growth and success?
• Do you have a proven track record of driving brand awareness and new business through effective marketing and PR strategies?

ASSUMPTION: Orchid Development is looking for a candidate who is a strong cultural fit for the company and has a proven track record in driving brand awareness and new business through effective marketing and PR strategies in the hospitality and real estate industries.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with a strong attention to detail
• Working in a dynamic and changing work environment, with the need to adapt quickly to new situations and challenges
• Balancing the demands of marketing and PR for both the real estate development and hospitality sides of the business
• Liaising with media and handling requests for interviews, statements, and press engagement in a timely and professional manner

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously while maintaining a strong attention to detail. Candidates should be comfortable working in a dynamic and changing work environment, and able to adapt quickly to new situations and challenges.

📈 Similar Roles Comparison

• This role is unique in that it requires experience in both the real estate development and hospitality industries, with a focus on marketing and PR
• Similar roles in the hospitality industry may focus more on event planning and management, while roles in real estate development may focus more on market analysis and property presentations
• Candidates with experience in both industries may have a competitive advantage in this role

ASSUMPTION: This role offers a unique opportunity for a marketing and PR professional to gain experience in both the real estate development and hospitality industries, with the potential for significant career growth and development.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new residential development
• Creating and managing an events calendar for The Brasserie, featuring local and international chefs and musicians
• Analyzing market trends and customer insights to identify new opportunities for The Club, and developing a marketing strategy to capitalize on these opportunities

ASSUMPTION: These sample projects are intended to illustrate the types of marketing and PR initiatives that the successful candidate may be expected to develop and execute in this role. The specific projects and initiatives will vary based on the company's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and expansion plans?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in a small company, and how does the company mitigate these challenges?
• How does the company approach work-life balance, and what resources are available to support employees in achieving this balance?

ASSUMPTION: These questions are intended to help candidates better understand the company's culture, values, and priorities, as well as the specific expectations and requirements of the role. Candidates should also be prepared to discuss their own career goals and how this role fits into their long-term professional development plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to marketing and PR in the hospitality and real estate industries, and how you would apply your skills to this role
• Demonstrate your understanding of the Cayman Islands market and how you would leverage local insights to drive brand awareness and new business
• Follow up with the company one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.