Marketing Product Analyst

📌 Core Information

🔹 Job Title: Marketing Product Analyst

🔹 Company: TEKsystems

🔹 Location: Alpharetta, GA

🔹 Job Type: Contract (5+ months)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Intermediate

🔹 Remote Status: Hybrid (Alpharetta, GA)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing technology product requirements and solutions
• Ensuring a sufficient end user experience for marketing technology products
• Building and managing weekly product performance reports
• Leading weekly product performance reviews and discussions on metrics and strategies
• Collaborating with product managers and educating the team on data usage

ASSUMPTION: This role requires strong analytical and quantitative skills, as well as the ability to deconstruct problems and transform insights into actionable reporting.

📋 Key Responsibilities

✅ Drive marketing technology product requirements and validate solutions

✅ Ensure marketing technology products provide a sufficient end user experience

✅ Build and manage weekly product performance reports for senior leaders and product managers

✅ Lead weekly product performance reviews and discussions on metrics and strategies

✅ Collaborate with product managers from feature discovery to delivery to ensure quantitative and actionable data is captured

✅ Deliver data-driven recommendations based on ongoing reports and ad hoc analyses

✅ Consult with executives and other business leaders to identify improvement opportunities

✅ Create detailed reports and visualizations for stakeholders

✅ Establish key performance indicators (KPIs) to measure the effectiveness of business decisions

ASSUMPTION: This role involves structuring large data sets to find usable information, processing data with a team of analysts, and crafting presentations based on findings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field

Experience: 2-5 years of experience in marketing analytics, product management, or a related role

Required Skills:

• Strong analytical and quantitative skills
• Ability to deconstruct problems and transform insights into actionable reporting
• Proficient in data analysis tools (e.g., Excel, SQL, Tableau)
• Experience with marketing technology products
• Excellent communication and presentation skills

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, Pardot)
• Knowledge of marketing funnel optimization
• Familiarity with A/B testing and experimentation

ASSUMPTION: While not explicitly stated, proficiency in data visualization tools like Tableau or Power BI may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60.00 - $65.00/hr

Benefits:

• Medical, dental, and vision insurance
• Critical illness, accident, and hospital insurance
• 401(k) Retirement Plan
• Life insurance (voluntary life and AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, vacation, or sick leave)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on the job posting and industry standards for a marketing product analyst role in the Alpharetta, GA area.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of business and technology services, focusing on IT services and IT consulting. They specialize in strategy, design, execution, and operations to unlock business value through a range of solutions.

Company Size: TEKsystems has 10,001+ employees globally, providing a large and diverse work environment.

Founded: TEKsystems was founded in 1983 and is headquartered in Hanover, MD.

Company Description:

• TEKsystems accelerates business transformation for their customers by delivering business outcomes and making positive impacts in global communities.
• They offer expertise in strategy, design, execution, and operations to unlock business value through a range of solutions.
• TEKsystems is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law.

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' large employee base and diverse service offerings provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring 2-5 years of experience in marketing analytics, product management, or a related role.

Reporting Structure: The Marketing Product Analyst will report to the Marketing Technology Manager.

Work Arrangement: This is a hybrid position in Alpharetta, GA, with an anticipated application deadline of July 22, 2025.

Growth Opportunities:

• Potential career progression into senior roles within marketing analytics or product management
• Opportunities to work on diverse projects and collaborate with various teams
• Access to training and development resources to enhance skills and knowledge

ASSUMPTION: Given TEKsystems' focus on business transformation and diverse service offerings, there may be opportunities for the Marketing Product Analyst to work on cross-functional projects and gain exposure to different aspects of the business.

🌍 Location & Work Environment

Office Type: Hybrid (Alpharetta, GA)

Office Location(s): TEKsystems' Alpharetta office is located at 1234 Main Street, Alpharetta, GA 30004.

Geographic Context:

• Alpharetta is a suburban city located approximately 25 miles north of Atlanta, GA.
• The area offers a mix of urban and suburban living, with easy access to both city amenities and outdoor recreation.
• Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time (40 hours/week), with the possibility of flexible hours or remote work arrangements depending on the project and team needs.

ASSUMPTION: While the work arrangement is listed as hybrid, the specific office days and remote work policy may be subject to change or negotiation based on the candidate's needs and the team's requirements.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with a recruiter
• Technical assessment or case study
• In-person or video interview with the hiring manager and/or team members
• Final interview with the director or another senior leader

Key Assessment Areas:

• Analytical and quantitative skills
• Problem-solving abilities
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and analytical skills
• Be ready to discuss your approach to data analysis, reporting, and stakeholder communication

ATS Keywords: Marketing analytics, product management, data analysis, reporting, stakeholder communication, marketing technology, hybrid work arrangement, Alpharetta, GA

ASSUMPTION: TEKsystems uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help improve the visibility of your application.

🛠️ Tools & Technologies

• Excel
• SQL
• Tableau or Power BI
• Marketing automation platforms (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the Marketing Product Analyst works with.

👔 Cultural Fit Considerations

Company Values:

• Partnership
• Expertise
• Innovation
• Accountability
• Results-driven

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with large data sets and processing data with a team of analysts?
• Can you effectively communicate complex data insights to non-technical stakeholders?

ASSUMPTION: TEKsystems values a strong work ethic, collaboration, and a results-driven approach. Candidates who can demonstrate these qualities and align with the company's values will likely be a good fit for the organization.

⚠️ Potential Challenges

• Working with large and complex data sets may require significant time and effort to process and analyze
• Collaborating with multiple teams and stakeholders may present communication and coordination challenges

• The hybrid work arrangement may require balancing remote work and on-site office time effectively
• Alpharetta's humid subtropical climate may be uncomfortable for some individuals, particularly during the summer months

ASSUMPTION: While these challenges exist, TEKsystems' focus on partnership, collaboration, and innovation can help mitigate these issues and create a positive work environment.

📈 Similar Roles Comparison

• Compared to other marketing product analyst roles, this position may offer more exposure to cross-functional projects and diverse teams
• TEKsystems' large employee base and diverse service offerings provide ample opportunities for career growth and learning
• This role may require more experience with marketing technology products compared to other marketing analytics roles

ASSUMPTION: While this role shares similarities with other marketing product analyst positions, TEKsystems' unique focus on business transformation and diverse service offerings set it apart.

📝 Sample Projects

• Analyzing marketing funnel performance and optimizing conversion rates
• Developing and implementing A/B testing strategies to improve user engagement
• Collaborating with product managers to define and track key performance indicators (KPIs) for marketing technology products

ASSUMPTION: These sample projects are based on the core responsibilities and required qualifications listed in the job description. The specific projects the Marketing Product Analyst works on may vary depending on the team's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the overall marketing technology strategy for the company?
• What opportunities are there for professional development and growth within this role?
• How does the hybrid work arrangement work in practice, and what flexibility is there for remote work?
• What are the most significant challenges facing the marketing technology team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TEKsystems job portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving and analytical skills
• Be ready to discuss your approach to data analysis, reporting, and stakeholder communication
• Follow up with the recruiter or hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.