📌 Core Information
🔹 Job Title: Marketing Production Designer (Contract)
🔹 Company: AllTrails
🔹 Location: Remote (U.S.-based)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: U.S.-based remote with office presence encouraged
🚀 Job Overview
Key aspects of this role include:
- Efficient delivery of marketing creative for global campaigns
- High-volume asset versioning, localization, and adaptation workflows
- Collaboration with designers, copywriters, and video editors
- Strengthening and streamlining internal processes
- Assistance in creating templates, guidelines, and standards
ASSUMPTION: This role requires a high level of organization, attention to detail, and proficiency in creative production tools to manage multiple campaigns and assets simultaneously.
📋 Key Responsibilities
✅ Translate campaign and evergreen brand creative into high-fidelity assets across channels
✅ Own and manage high-volume asset versioning, localization, and adaptation workflows
✅ Utilize modern production tools to automate and manage delivery of creative at scale
✅ Collaborate with designers, copywriters, and video editors to maintain quality and consistency across campaigns
✅ Collaborate directly with marketing leads and creative operations to develop internal processes
✅ Troubleshoot production challenges and obstacles to strengthen and streamline internal processes
✅ Assist in the creation of templates, guidelines, and standards as required
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and communication with various teams to ensure timely delivery of high-quality assets.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field (or equivalent experience)
Experience: 5+ years of creative production experience at an advertising agency, creative studio, or in-house creative team
Required Skills:
- Proven proficiency in managing creative production workflows for high-volume marketing campaigns
- Demonstrated experience producing and delivering high-quality creative for various marketing channels
- Extensive experience with translation and localization processes
- Proficient in Figma, Adobe CC (After Effects, Premiere, Photoshop, Illustrator, and InDesign)
- Ability to structure files for clarity, speed, and collaboration
- Strong understanding of marketing channel production challenges, tools, and best practices
- Strong typographic and visual design skills, keen eye for detail, and an eye for layout and visual balance
Preferred Skills:
- Experience with Figma Buzz, Celtra, Creatopy, or other automation tools
- Experience using Customer Engagement platforms such as Braze or Klaviyo
- Experience with basic web markup and styling such as HTML and CSS
- Experience working on a distributed team in a remote environment
- Passion for the outdoors
ASSUMPTION: Candidates with experience in SaaS companies and a strong portfolio demonstrating their ability to work at scale in Figma will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $40 - $60 per hour
Benefits:
- Nature celebrates you just the way you are, and so do we! AllTrails is committed to fostering an inclusive workplace that values diversity.
- AllTrails participates in the E-Verify program for all remote locations.
Working Hours: Full-time (40 hours/week), with one day a week in the office for San Francisco Bay Area employees
ASSUMPTION: The salary range provided is an estimate based on industry standards for a contract role with similar responsibilities and experience requirements. Benefits information is limited, but AllTrails' commitment to diversity and inclusion is highlighted.
📌 Applicant Insights
🔍 Company Context
Industry: AllTrails is a leading global platform for outdoor exploration, connecting people to nature and helping them discover new places.
Company Size: AllTrails is a mid-sized company with a global presence, offering employees the opportunity to work on a large-scale platform with a significant user base.
Founded: AllTrails was founded in 2010 and has since grown to become the world's most popular and trusted platform for outdoor exploration.
Company Description:
- AllTrails offers a comprehensive collection of trails, supporting inclusive access to nature for a global community of millions of trailgoers.
- The company aims to get more people outside for their wellbeing and the collective care of the natural world.
- AllTrails solves incredibly hard problems to elevate outdoor experiences on the trail.
Company Specialties:
- Outdoor exploration and trail mapping
- User-generated content and community engagement
- Data-driven insights and analytics for trail management
Company Website: AllTrails.com
ASSUMPTION: AllTrails' focus on outdoor exploration and user-generated content sets it apart in the industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the Creative Operations Manager and collaborates with various marketing teams, designers, copywriters, and video editors.
Work Arrangement: U.S.-based remote with one day a week in the office for San Francisco Bay Area employees
Growth Opportunities:
- Expanding skills in marketing campaign management and creative production
- Developing expertise in Figma and other automation tools
- Potential to take on more responsibilities and advance within the creative operations team
ASSUMPTION: This role offers opportunities for professional growth through exposure to various marketing channels, collaboration with diverse teams, and the chance to streamline processes and improve efficiency.
🌍 Location & Work Environment
Office Type: Remote-first with an optional office presence for San Francisco Bay Area employees
Office Location(s): San Francisco Bay Area, California
Geographic Context:
- AllTrails is a U.S.-based company with a global user base, offering remote work opportunities for U.S.-based candidates.
- The San Francisco Bay Area is a tech hub with a vibrant outdoor culture, providing ample opportunities for outdoor exploration and networking.
- The optional office presence allows for in-person collaboration and connection with local team members.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely most of the week
ASSUMPTION: The remote-first work environment offers flexibility and work-life balance, while the optional office presence provides opportunities for in-person collaboration and connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Portfolio review and design challenge
- Final interview with the creative operations team
Key Assessment Areas:
- Portfolio quality and relevance
- Figma and Adobe CC proficiency
- Problem-solving skills and adaptability
- Communication and collaboration skills
- Alignment with AllTrails' mission and values
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to manage high-volume asset workflows and collaborate with diverse teams
- Research AllTrails' mission, values, and company culture to show your enthusiasm and alignment during the interview
ATS Keywords: Marketing Production Designer, Creative Production, Marketing Campaigns, Asset Versioning, Localization, Figma, Adobe CC, Collaboration, Troubleshooting, Template Creation, Visual Design, Typography, Automated Workflows, Detail Orientation, Web Markup, Customer Engagement Platforms, Passion for the Outdoors
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within AllTrails' mission-driven organization.
🛠️ Tools & Technologies
- Figma
- Adobe CC (After Effects, Premiere, Photoshop, Illustrator, and InDesign)
- Customer Engagement platforms (e.g., Braze, Klaviyo)
- Automation tools (e.g., Figma Buzz, Celtra, Creatopy)
ASSUMPTION: Familiarity with these tools and a willingness to learn and adapt to new technologies will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Get More People Outside
- Elevate the Trail Experience
- Solve Hard Problems
- Be Kind and Inclusive
- Act with Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and problem-solving focused
- Detail-oriented and quality-driven
- Mission-driven and passionate about the outdoors
Self-Assessment Questions:
- How do you align with AllTrails' mission to get more people outside and elevate the trail experience?
- Describe a time when you had to manage a high-volume asset workflow and ensure quality and consistency across multiple channels.
- How do you approach collaboration and communication with diverse teams, including designers, copywriters, and video editors?
ASSUMPTION: Candidates who demonstrate a strong alignment with AllTrails' values, a passion for the outdoors, and a collaborative work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing high-volume asset workflows and tight deadlines for multiple marketing campaigns simultaneously
- Adapting to changes in campaign priorities and creative direction
- Troubleshooting production challenges and obstacles in a fast-paced, dynamic work environment
- Ensuring design consistency and quality across various marketing channels and geographies
ASSUMPTION: Successful candidates will be organized, adaptable, and able to thrive in a fast-paced, dynamic work environment with shifting priorities.
📈 Similar Roles Comparison
- This role is similar to a Marketing Production Artist or Marketing Creative Operations Specialist, but with a stronger focus on high-volume asset management and workflow optimization.
- Unlike other marketing production roles, this position requires experience with in-app creative assets for a SaaS company.
- Career progression may include advancing to a Senior Marketing Production Designer or Marketing Creative Operations Manager role.
ASSUMPTION: Candidates with experience in similar marketing production roles or creative operations positions will be well-positioned to succeed in this role.
📝 Sample Projects
- Managing the localization and adaptation of marketing creative assets for a global campaign launch
- Developing and implementing automated workflows to streamline the delivery of creative assets at scale
- Collaborating with designers and copywriters to create templates and guidelines for consistent branding across marketing channels
ASSUMPTION: These sample projects demonstrate the high-volume, collaborative, and process-driven nature of this role, requiring strong organizational skills and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a marketing campaign, from inception to delivery?
- How does the creative team collaborate with marketing leads and other stakeholders to ensure campaign success?
- What are the most significant challenges facing the creative operations team, and how does this role address them?
- How does AllTrails support the professional growth and development of its employees in creative operations roles?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: Asking thoughtful questions about the role, team dynamics, and company culture will demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to manage high-volume asset workflows and collaborate with diverse teams
- Research AllTrails' mission, values, and company culture to show your enthusiasm and alignment during the interview
- Follow up with a thank-you note after your interview, reiterating your interest in the role and addressing any additional questions or concerns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
