📌 Core Information
🔹 Job Title: Marketing Program Associate - Product Led Growth
🔹 Company: Elastic
🔹 Location: Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site (Spain)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Self-Service Cloud (SSC) Go-To-Market team
- Managing email marketing initiatives and coordinating campaign content
- Overseeing program management tasks and chatbot maintenance
- Collaborating closely with the SSC Program Lead to drive adoption and engagement
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Email Marketing & Onboarding Support: Collaborate with design and marketing operations to ensure email journeys are clear, effective, and conversion-oriented. Handle version control and coordinate changes from team members. Monitor email performance and suggest content improvements to enhance user engagement.
✅ Campaign & Content Support: Provide content support for SSC campaigns including solution- and cloud-specific landing pages, email nurtures, and other assets. Align with brand tone and messaging guidelines to ensure consistency across all deliverables. Work cross-functionally with product marketing and creative teams to develop and review campaign content.
✅ Program Management: Own and manage the marketing plan for interactive content. Coordinate with product marketing and other content teams to source new material, update existing assets, and ensure timely publication. Coordinate the integration of Instruqt content into the website and ensure proper cross-linking across relevant pages and campaigns. Coordinate social campaigns by sourcing assets and collaborating with the social team.
✅ Chatbot management and maintenance: Maintain the chatbot content and version control. Coordinate with vendors to execute the chatbot. Monitor performance and troubleshoot by using cross-functional teams.
✅ Resourcing & Operational Support: Help assess resourcing needs for content and creative requests across SSC GTM campaigns. Track requests and timelines to ensure timely delivery of marketing assets. Provide regular status updates and surface blockers to the campaign lead.
ASSUMPTION: This role may require occasional work outside of standard business hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-4 years of experience in marketing, content production, or campaign execution supporting Product Led growth strategies.
Required Skills:
- Excellent writing and editing skills with a strong attention to detail
- Experience with email marketing platforms and basic knowledge of email journey creation
- Strong project management and cross-functional collaboration skills
- Familiarity with cloud or developer-focused technologies (a plus)
Preferred Skills:
- Experience with cloud or developer-focused technologies
- Fluency in Spanish
ASSUMPTION: Proficiency in English is required for this role, as it is the primary language used within the company.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a Marketing Program Associate in Spain with 2-4 years of experience)
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to €2,000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Working Hours: Full-time (40 hours per week) with occasional flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Elastic is a software development company specializing in search, observability, and security solutions built on the Elastic Search AI Platform.
Company Size: Elastic has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California, with offices worldwide.
Company Description:
- Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale.
- Elastic's solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.
- Elastic's mission is to make all data accessible and useful, empowering people and organizations to achieve their full potential.
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
- and ELK
Company Website: www.elastic.co
ASSUMPTION: Elastic's company culture values innovation, collaboration, and a strong focus on customer success.
📊 Role Analysis
Career Level: This role is an entry to mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Marketing Program Associate reports directly to the SSC Program Lead and works closely with cross-functional teams, including product marketing, creative, and social teams.
Work Arrangement: This role is on-site in Spain, with occasional flexibility for project needs. The company offers flexible locations and schedules for many roles.
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Marketing Program Associate or other marketing roles
- Expansion into other areas of the business, such as product management or customer success
- International relocation opportunities as the company continues to grow globally
ASSUMPTION: Elastic's growth and success provide numerous opportunities for career advancement and development.
🌍 Location & Work Environment
Office Type: Elastic's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): The primary office for this role is in Spain, with additional offices worldwide.
Geographic Context:
- Spain offers a vibrant, multicultural environment with a strong focus on work-life balance
- The cost of living in Spain is generally lower than in other major European cities, providing an affordable option for professionals
- Spain's time zone is Central European Time (CET), which may require occasional adjustments for cross-functional team collaboration
Work Schedule: The standard workweek is Monday to Friday, with occasional flexibility for project needs. Elastic offers flexible scheduling and remote work options for many roles.
ASSUMPTION: The work environment at Elastic is dynamic and fast-paced, with a strong emphasis on team collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the SSC Program Lead and other team members
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Email marketing and project management experience
- Attention to detail and organizational skills
- Cross-functional collaboration and communication skills
- Alignment with Elastic's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide specific examples of your email marketing and project management experience
- Demonstrate your understanding of Elastic's products and company culture
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing Program Associate, Product Led Growth, Email Marketing, Project Management, Content Production, Campaign Execution, Cross-Functional Collaboration, Attention to Detail
ASSUMPTION: Elastic's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Cloud-based collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Elastic's technology stack is designed to be user-friendly and efficient, with a focus on streamlining workflows and enhancing productivity.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Build with community
- Run in the open
- In it together
- Leadful, not bossy
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Results-driven and data-informed
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have strong writing and editing skills, with a keen eye for detail?
- Are you passionate about Elastic's products and company culture?
ASSUMPTION: Elastic's company culture values diversity, inclusion, and collaboration, with a strong emphasis on fostering a positive and supportive work environment.
⚠️ Potential Challenges
- Occasional work outside of standard business hours to meet project deadlines
- Managing multiple projects and priorities simultaneously
- Navigating a fast-paced, dynamic work environment
- Adapting to changes in the company's products, services, or go-to-market strategies
- Working with remote teams and managing time zone differences
ASSUMPTION: Elastic's supportive work environment and focus on employee development help mitigate potential challenges and foster growth and success.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day campaign execution and administrative tasks, with less strategic input than the Marketing Program Associate
- Senior Marketing Manager: Oversees multiple marketing programs and teams, with more strategic decision-making responsibilities than the Marketing Program Associate
- Product Marketing Manager: Specializes in go-to-market strategy and positioning for specific products or product lines, with a focus on customer needs and market trends
ASSUMPTION: Each role within Elastic's marketing department offers unique opportunities for growth and development, with clear career paths and progression.
📝 Sample Projects
- Developing and executing an email marketing campaign to drive user engagement and adoption for Elastic's Hosted and Serverless Cloud offerings
- Collaborating with cross-functional teams to create and launch a new landing page for a product or service
- Managing the integration of Instruqt content into the Elastic website, ensuring proper cross-linking and user experience
ASSUMPTION: Elastic's marketing projects are designed to be challenging, innovative, and rewarding, with a focus on driving business impact and customer success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Elastic's Self-Service Cloud offerings?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Elastic support work-life balance and employee well-being?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable context for understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your email marketing and project management experience
- Research Elastic's products and company culture to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
