π Core Information
πΉ Job Title: Marketing Reporting & Insights Manager
πΉ Company: Voya Financial
πΉ Location: Hartford, Connecticut
πΉ Job Type: Full-Time, Hybrid
πΉ Category: Marketing
πΉ Date Posted: June 27, 2025
πΉ Experience Level: Mid-Senior level (5-10 years)
πΉ Remote Status: On-site with hybrid flexibility
π Job Overview
Key aspects of this role include:
- Establishing and standardizing digital marketing processes
- Executing and optimizing marketing campaigns
- Analyzing campaign performance and driving optimization strategies
- Collaborating with marketing teams to enhance campaign performance
- Ensuring compliance with governance and privacy laws
ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing automation platforms, as well as strong analytical and communication skills.
π Key Responsibilities
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Establish and standardize digital marketing processes, including campaign execution, automation, journeys, lead qualification/scoring, lead nurturing, list and segment management, and revenue-based reporting
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Execute marketing campaigns from start to finish, including list segmentation, email creation, A/B testing, and analysis
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Define and explain technical requirements for marketing strategies, plans, and processes
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Maintain and enhance campaigns and the marketing database, including design of data integration solutions
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Support governance requirements for the use of marketing automation platforms
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Prepare and conduct testing to ensure correct functioning of marketing programs
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Provide input and recommendations where marketing strategy can be enhanced by current technology
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Ensure all marketing interactions are compliant with local and federal privacy and governance laws
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Stay current with digital marketing operations trends and contribute to marketing operations community
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Dive deep into the analysis of campaign performance to identify trends, performance issues, or significant changes and proactively address and follow up as needed
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Drive optimization strategies for strong digital campaign performance, improving click-through and/or conversion rates
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Connect regularly with marketing teams on campaigns and collaborate on new creative ideas to scale campaign performance
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Adopt, utilize, and role-model the Voya Management System as part of everyday activities
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Other duties as assigned
ASSUMPTION: This role requires a high degree of independence, autonomy, and self-motivation, as well as strong organizational and time management skills.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of proven track record and strong knowledge and experience working with marketing automation technology platforms such as ExactTarget, Eloqua, Marketo, Pardot
Required Skills:
- Hands-on knowledge of Internet development technologies like HTML for email template setup
- Proven experience as a web programmer or webmaster, with power user experience with SaaS solutions such as salesforce.com
- High levels of integrity, autonomy, and self-motivation
- Ability to meet deadlines, manage multiple tasks, and thrive in a fast-paced, constantly shifting environment
- Detail-oriented and organized
- Excellent analytical, organizational, project management, and time management skills
- Excellent verbal and written communication skills
- Strong interpersonal skills and ability to work well with other team members, sales, CRM, product development, customers, etc.
- Track record of supporting successful demand generation programs with breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting, and analysis
- Strong analytical skills with a focus on digital media statistics, web analytics, and proficiency in Excel
- Strong understanding of digital marketing
Preferred Skills:
- Experience with data integration solutions
- Knowledge of marketing governance and compliance
- Familiarity with Voya's products and services
ASSUMPTION: Candidates with experience in the financial services industry and/or familiarity with Voya's products and services may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $114,450 - $143,060 USD per year
Benefits:
- Health, dental, vision, and life insurance plans
- 401(k) Savings plan with generous company matching contributions (up to 6%)
- Voya Retirement Plan β employer-paid cash balance retirement plan (4%)
- Tuition reimbursement up to $5,250/year
- Paid time off β including 20 days paid time off, nine paid company holidays, and a flexible Diversity Celebration Day
- Paid volunteer time β 40 hours per calendar year
Working Hours: Full-time, hybrid work arrangement with a flexible schedule
ASSUMPTION: The salary range provided is based on Voya's compensation pay disclosure and is subject to change. The benefits listed are based on Voya's "Be Well. Stay Well." benefits program and are subject to change.
π Applicant Insights
π Company Context
Industry: Financial Services
Company Size: Large (5,001-10,000 employees)
Founded: 2014 (as an independent company; Voya's history dates back to 1975)
Company Description:
- Voya Financial is a leading health, wealth, and investment company with approximately 10,000 employees
- Voya helps its approximately 15.7 million individual, workplace, and institutional clients become well planned, well invested, and well protected
- Voya is committed to conducting business in an economically, ethically, socially, and environmentally responsible manner
Company Specialties:
- Retirement
- Investments
- Insurance
Company Website: Voya.com
ASSUMPTION: Voya Financial is a large, established company with a strong focus on corporate social responsibility and employee well-being.
π Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Digital Marketing
Work Arrangement: Hybrid work arrangement with a flexible schedule, allowing for remote work and on-site collaboration
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the digital marketing team
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Access to professional development and training opportunities to enhance skills and advance career goals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Voya's digital marketing strategy and campaigns.
π Location & Work Environment
Office Type: Hybrid work environment with a mix of on-site and remote work
Office Location(s): Hartford, CT (with additional offices in New York, NY; Windsor, CT; Minneapolis, MN; Atlanta, GA; Jacksonville, FL; Braintree, MA; and Tempe, AZ)
Geographic Context:
- Hartford, CT, is the capital of Connecticut and the state's major insurance hub
- The Hartford metropolitan area has a population of approximately 1.2 million people
- The region offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options
Work Schedule: Full-time, hybrid work arrangement with a flexible schedule, allowing for remote work and on-site collaboration
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for productivity and well-being.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and potential team members
- Final interview with the Head of Digital Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in marketing automation platforms and digital marketing strategies
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Voya's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Voya's products, services, and digital marketing strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Be ready to discuss your experience with marketing automation platforms and digital marketing campaigns
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Marketing Automation, Digital Marketing, Campaign Execution, Lead Qualification, Lead Nurturing, Data Analysis, HTML, Salesforce, A/B Testing, Web Analytics, Excel, Financial Services
ASSUMPTION: Voya's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
π οΈ Tools & Technologies
- Marketing automation platforms (ExactTarget, Eloqua, Marketo, Pardot)
- HTML and email template setup
- Salesforce CRM
- Excel and data analysis tools
- Web analytics tools (Google Analytics, Adobe Analytics)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and data analysis.
π Cultural Fit Considerations
Company Values:
- Customer Focused: Passionate drive to delight customers and offer unique solutions that deliver on their expectations
- Critical Thinking: Thoughtful process of analyzing data and problem-solving to reach well-reasoned solutions
- Team Mentality: Partnering effectively to drive culture and execute on common goals
- Business Acumen: Appreciation and understanding of the financial services industry to make sound business decisions
- Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage
Work Style:
- Collaborative and team-oriented, with a focus on driving results through collective effort
- Data-driven and analytical, with a strong emphasis on continuous improvement and optimization
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
- Customer-focused and committed to delivering exceptional customer experiences
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing campaigns and a strong understanding of marketing automation platforms?
- Are you comfortable working in a hybrid work environment and collaborating effectively with remote team members?
- Do you have excellent analytical, communication, and problem-solving skills, with a strong focus on data-driven decision-making?
- Are you passionate about delivering exceptional customer experiences and committed to driving business growth through innovative digital marketing strategies?
ASSUMPTION: Voya's culture values collaboration, continuous learning, and a strong commitment to customer focus and business acumen.
β οΈ Potential Challenges
- Working in a fast-paced, constantly shifting environment may require strong adaptability and time management skills
- Collaborating with multiple teams and stakeholders may present communication and coordination challenges
- Ensuring compliance with governance and privacy laws may require careful attention to detail and a strong understanding of relevant regulations
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with on-site colleagues
ASSUMPTION: These potential challenges can be mitigated through strong communication, time management, and a proactive approach to problem-solving.
π Similar Roles Comparison
- Compared to related roles in digital marketing, this position places a greater emphasis on campaign execution, optimization, and analysis
- In the financial services industry, this role requires a strong understanding of relevant regulations and compliance requirements
- Career progression in this role may differ from similar roles in other industries, with a focus on developing expertise in financial services marketing
ASSUMPTION: This role offers unique opportunities and challenges specific to the financial services industry and Voya's digital marketing strategy.
π Sample Projects
- Developing and executing a comprehensive digital marketing campaign to drive brand awareness and customer acquisition
- Analyzing campaign performance data to identify trends, optimize strategies, and improve ROI
- Collaborating with cross-functional teams to enhance the customer experience and drive business growth
- Implementing and maintaining marketing automation platforms to streamline campaign execution and improve efficiency
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and opportunities available in this role, with a focus on driving business growth and innovation through digital marketing strategies.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role fit into the overall digital marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does Voya support work-life balance and employee well-being in a hybrid work environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these key questions can help you better understand the role's requirements, priorities, and growth potential, as well as Voya's culture and work environment.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research Voya's products, services, and digital marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.