📌 Core Information
🔹 Job Title: Marketing Research Senior Analyst - Hybrid
🔹 Company: AAA
🔹 Location: Los Angeles, CA (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Reside within driving distance of Los Angeles or Costa Mesa, CA)
🚀 Job Overview
Key aspects of this role include:
- Supporting personalized experiences across digital channels using Adobe Experience Cloud tools
- Collaborating with cross-functional teams to develop and optimize multi-channel campaigns
- Analyzing customer behavior to identify opportunities for enhancing performance
- Maintaining and updating customer profiles using Adobe Real-Time CDP
- Assisting in audience segmentation to support targeted campaigns
ASSUMPTION: This role requires a strong understanding of Adobe Experience Cloud tools and customer data platforms. Candidates should be comfortable working collaboratively with various teams and have a solid foundation in data analysis.
📋 Key Responsibilities
✅ Assist in implementing personalized experiences using Adobe Target and Journey Optimizer across digital channels
✅ Support the creation and optimization of marketing journeys based on real-time data and customer attributes
✅ Help maintain and update customer profiles using Adobe Real-Time CDP
✅ Assist in audience segmentation using behavioral and demographic data to support targeted campaigns
✅ Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement
✅ Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity
✅ Contribute ideas for new personalization or segmentation strategies to enhance performance
✅ Support tag implementation and troubleshooting in collaboration with engineering and analytics teams
✅ Help ensure Adobe tags and data layers are appropriately configured for campaign targeting and performance measurement
ASSUMPTION: This role involves a mix of technical tasks, data analysis, and collaboration with various teams. Candidates should be comfortable working in a dynamic environment and have strong problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Data Science, or a related field
Experience: 2-5 years of experience with Adobe Experience Cloud tools, especially Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer
Required Skills:
- Solid experience with Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer
- Foundational understanding of customer data platforms (CDPs) and personalization principles
- Exposure to email marketing, on-site targeting, or mobile messaging platforms
- Experience supporting A/B or multivariate testing initiatives
- Awareness of data privacy regulations (e.g., GDPR, CCPA)
- Strong organizational and problem-solving skills
- Ability to work collaboratively with cross-functional teams
- Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert – Target or Real-Time CDP-preferred
- Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch-preferred
- Experience in industries like eCommerce, financial services, or other data-rich environments-preferred
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Fluency in Spanish or other languages
ASSUMPTION: Candidates should have a strong foundation in Adobe Experience Cloud tools and customer data platforms. Experience in data analysis and collaboration with cross-functional teams is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $84,100.00 - $111,900.00 per year
Benefits:
- Health coverage for medical, dental, vision
- 401(K) saving plan with company match AND Pension
- Tuition assistance
- PTO for community volunteer programs
- Wellness program
- Employee discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's job posting. However, it is subject to change based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, focusing on automotive, travel, and financial services
Company Size: 5,001-10,000 employees, providing a large and diverse work environment
Founded: 1902, with a long-standing reputation and extensive history
Company Description:
- AAA is the largest federation of AAA clubs in the nation, serving 17 million members
- Offers legendary service and beneficial products, providing members with peace of mind and value
- Emphasizes diversity, inclusion, and career growth opportunities
Company Specialties:
- Transportation and automotive services
- Travel and hospitality services
- Financial services and insurance
- Safety and advocacy initiatives
- Discount programs for members
Company Website: http://www.AAA.com
ASSUMPTION: AAA is a well-established organization with a strong focus on member service and value. Candidates should be prepared to work in a dynamic and customer-focused environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports to the Manager, Marketing Research and Analytics
Work Arrangement: Hybrid, with a requirement to reside within driving distance of Los Angeles or Costa Mesa, CA offices
Growth Opportunities:
- Advancement within the marketing research and analytics department
- Expansion into related roles or specializations within AAA
- Professional development through training and certifications
ASSUMPTION: This role offers opportunities for career growth and development within AAA's marketing research and analytics department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to attend meetings and team collaboration sessions at the Los Angeles or Costa Mesa, CA offices
Office Location(s): Los Angeles, CA and Costa Mesa, CA
Geographic Context:
- Los Angeles, CA: A large, diverse metropolitan area with numerous cultural, entertainment, and recreational opportunities
- Costa Mesa, CA: A suburban city in Orange County, offering a mix of urban and coastal living
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and in-office collaboration
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to commute to the Los Angeles or Costa Mesa, CA offices for meetings and team collaboration sessions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing research and analytics team
- Final interview with the department director
Key Assessment Areas:
- Technical skills with Adobe Experience Cloud tools
- Data analysis and problem-solving abilities
- Collaboration and communication skills
- Alignment with AAA's company values and culture
Application Tips:
- Highlight relevant experience with Adobe Experience Cloud tools and customer data platforms
- Tailor your resume and cover letter to emphasize your data analysis and collaboration skills
- Prepare for behavioral interview questions that focus on your problem-solving and teamwork abilities
ATS Keywords: Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Target, Adobe Journey Optimizer, Customer Data Platforms, Personalization Principles, A/B Testing, Data Privacy Regulations, Organizational Skills, Problem-Solving Skills, Collaboration
ASSUMPTION: AAA's application process is designed to assess candidates' technical skills, data analysis abilities, and cultural fit. Candidates should be prepared to demonstrate their expertise with Adobe Experience Cloud tools and customer data platforms.
🛠️ Tools & Technologies
- Adobe Experience Cloud (Adobe Real-Time CDP, Adobe Target, Adobe Journey Optimizer)
- HTML/CSS, JavaScript, or tag management systems like Adobe Launch
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have a strong foundation in Adobe Experience Cloud tools and be comfortable working with data visualization tools and programming languages like HTML/CSS and JavaScript.
👔 Cultural Fit Considerations
Company Values:
- Service: Providing legendary service to members and each other
- Integrity: Acting with honesty and fairness in all we do
- Respect: Valuing diversity and treating everyone with kindness and courtesy
- Innovation: Embracing change and continuously improving
- Teamwork: Collaborating and supporting each other to achieve common goals
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and continuously learning and improving
Self-Assessment Questions:
- Do you have a strong foundation in Adobe Experience Cloud tools and customer data platforms?
- Are you comfortable working collaboratively with cross-functional teams and making data-driven decisions?
- Do you thrive in a dynamic and customer-focused environment, and are you committed to providing legendary service?
ASSUMPTION: Candidates should assess their fit with AAA's company values and work style, focusing on data-driven decision-making, collaboration, and a commitment to legendary service.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a dynamic environment
- Working with large datasets and ensuring data accuracy and integrity
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up-to-date with Adobe Experience Cloud tools and industry best practices
ASSUMPTION: Candidates should be prepared to manage multiple projects and priorities, work with large datasets, and collaborate effectively with cross-functional teams in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing research roles, this position focuses specifically on Adobe Experience Cloud tools and customer data platforms
- AAA's size and diversity provide unique opportunities for career growth and development
- This role offers a mix of technical tasks, data analysis, and collaboration, requiring a versatile skill set
ASSUMPTION: This role is unique in its focus on Adobe Experience Cloud tools and customer data platforms, providing candidates with a specialized skill set and opportunities for career growth within AAA.
📝 Sample Projects
- Developing and optimizing marketing journeys using Adobe Journey Optimizer
- Analyzing customer behavior and journeys to identify opportunities for enhancing performance
- Supporting A/B or multivariate testing initiatives to improve campaign effectiveness
ASSUMPTION: These sample projects reflect the core responsibilities of the Marketing Research Senior Analyst role, focusing on data analysis, campaign development, and optimization using Adobe Experience Cloud tools.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing research and analytics department?
- How does this role contribute to AAA's overall marketing strategy and member engagement initiatives?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does AAA support work-life balance for its employees, especially those in hybrid or remote positions?
- What are the most significant challenges facing the marketing research and analytics department, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, interests, and career goals, as well as AAA's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant experience with Adobe Experience Cloud tools and customer data platforms
- Prepare for behavioral interview questions that focus on your problem-solving and teamwork abilities
- Research AAA's company values and culture to demonstrate your alignment with their mission and goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
