Marketing Segment Lead

📌 Core Information

🔹 Job Title: Marketing Segment Lead

🔹 Company: Royal Bank of Scotland (RBS)

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Banking, Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive segment growth
• Collaborating with various teams across marketing and business stakeholders
• Analyzing market data to align the bank's products and services with customer needs and preferences
• Managing budgets and external agency relationships

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic and collaborative environment.

📋 Key Responsibilities

✅ Developing and implementing content, acquisition, and go-to-market strategies and plans

✅ Managing the alignment of the bank's products and services with market trends and customer preferences

✅ Collecting, analyzing, interpreting, and reporting market, customer, industry, and competitive data

✅ Facilitating the development of annual tactical and strategic plans based on market analysis, customer insights, brand performance, trends, and commercial objectives

✅ Delivering campaigns across multiple customer communication and media channels to meet brand and commercial objectives

✅ Working closely with the digital performance team to optimize digital media conversion activity

✅ Providing leadership, direction, and strategic alignment to the Marketing team on marketing spend, consumer targeting, campaign development, and other customer marketing activities

✅ Acting as a subject matter expert for assigned markets and customer segments and related product and service offerings

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Substantial experience (5-10 years) in acquisition and go-to-market planning, content development, media planning, and external agency management

Required Skills:

• Proven experience in managing business-to-consumer markets and market segments
• Strong proficiency in market and market segment analysis
• Excellent leadership and coaching skills
• Strong written and verbal communication skills
• Budget management experience
• Ability to maintain multiple projects simultaneously
• Ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives
• Ability to decipher large amounts of data and requests, and distil into clear strategies and communications

Preferred Skills:

• Experience in the banking industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in marketing, proven experience in market analysis, and excellent leadership skills are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Marketing Segment Lead role in London)

Benefits:

• Competitive pension scheme
• Private healthcare
• 25 days' holiday
• Flexible working arrangements

Working Hours: 35 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Segment Lead role in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. RBS is one of the largest banks in the UK, offering a wide range of personal, business, and corporate banking services.

Company Size: Large (23,792 employees). This means there are ample opportunities for career growth and collaboration with diverse teams.

Founded: 1727. RBS has a long history and a strong brand presence in the UK banking industry.

Company Description:

• RBS is committed to championing potential in its colleagues and communities
• The bank offers a range of products and services to personal, business, and corporate customers
• RBS is focused on becoming a digital-first bank, investing in technology and innovation to improve customer experiences

Company Specialties:

• Retail banking
• Business banking
• Corporate banking
• Wealth management

Company Website: https://www.rbs.co.uk/

ASSUMPTION: RBS is a well-established bank with a strong brand presence in the UK. The company is focused on digital transformation and offers a range of products and services to its customers.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career growth and progression within the marketing department and the wider organization.

Reporting Structure: The Marketing Segment Lead reports directly to the Head of Retail Bank Marketing.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with a focus on collaboration and teamwork.

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expanding responsibilities and leading a team of marketing professionals
• Developing expertise in digital marketing and data analysis

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider organization. Successful candidates will have the chance to expand their skills and take on additional responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires a mix of on-site and remote work, with a focus on collaboration and teamwork.

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global city with a vibrant cultural scene and a diverse population
• The city offers excellent opportunities for professional development and networking
• London has a competitive job market, with many opportunities for career growth and progression

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: London offers a dynamic and vibrant work environment, with excellent opportunities for professional development and networking. The hybrid work arrangement allows for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and marketing team members
• Final interview with the Head of Retail Bank Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Market analysis and customer insights
• Leadership and teamwork skills
• Communication and presentation abilities
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills
• Prepare examples of your marketing campaigns and their outcomes
• Research RBS and the banking industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and prepare thoughtful responses

ATS Keywords: Marketing strategy, market analysis, customer insights, leadership, teamwork, communication, problem-solving, banking industry

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a focus on assessing the candidate's marketing skills, leadership abilities, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and marketing automation tools. Familiarity with CRM software and data analysis tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Champion potential
• Do the right thing
• Work together
• Keep it simple

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Focused on delivering results and meeting objectives

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful marketing strategies?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have strong analytical skills and the ability to decipher large amounts of data?
• Are you adaptable and responsive to change, with a focus on delivering results?

ASSUMPTION: RBS values candidates who are collaborative, data-driven, and focused on delivering results. Successful candidates will be able to work effectively in a team and adapt to change.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with a diverse range of stakeholders, including internal teams and external agencies
• Keeping up with the latest marketing trends and technologies in the banking industry
• Navigating a large and complex organization with a diverse range of products and services

ASSUMPTION: The role presents several challenges, including managing multiple projects, working with diverse stakeholders, and keeping up with industry trends. Successful candidates will be able to manage their time effectively, communicate effectively with stakeholders, and stay up-to-date with industry developments.

📈 Similar Roles Comparison

• Marketing Manager - Similar role with a focus on developing and implementing marketing strategies, but may have a broader scope of responsibilities
• Market Research Analyst - Similar role with a focus on market analysis and customer insights, but may not have the same level of strategic responsibility
• Brand Manager - Similar role with a focus on brand management and marketing communications, but may not have the same level of strategic responsibility

ASSUMPTION: This role is similar to other marketing roles in the banking industry, but has a specific focus on segment growth and market analysis. Candidates should research similar roles to understand the differences and similarities in responsibilities and requirements.

📝 Sample Projects

• Developing and implementing a marketing campaign to drive segment growth in a specific market
• Conducting market research to identify new business opportunities and trends in the banking industry
• Analyzing customer data to develop targeted marketing campaigns and improve customer segmentation

ASSUMPTION: The role involves a range of marketing projects, from developing and implementing marketing campaigns to conducting market research and analyzing customer data. Candidates should be prepared to discuss their experience with similar projects and their outcomes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the wider marketing strategy for the bank?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• What opportunities are there for career growth and development within the marketing department and the wider organization?
• How does the bank support work-life balance for its employees?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the marketing department's strategy, and the company's culture and values. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and skills
• Prepare examples of your marketing campaigns and their outcomes
• Research RBS and the banking industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and prepare thoughtful responses
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.