📌 Core Information
🔹 Job Title: Marketing Senior Analyst
🔹 Company: Nubank
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-time, Hybrid (1 week in office every 7 weeks)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Bogotá)
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of the marketing strategy and brand plan
- Planning and executing long, mid, and short-term marketing initiatives
- Collaborating with various teams to build and launch brand campaigns
- Analyzing the impact of initiatives post-launch
ASSUMPTION: This role requires a balance of strategic planning, project management, and analytical skills to ensure successful marketing campaigns and brand growth.
📋 Key Responsibilities
✅ Supporting the timely execution of the marketing strategy and brand plan of the year
✅ Planning and executing long, mid, and short-term marketing initiatives
✅ Owning or co-leading projects and giving end-to-end follow-up to ensure launching on time and in the correct format
✅ Collaborating with different areas and stakeholders to build and launch strong brand campaigns and/or different products and features
✅ Making post-launch analysis to assess the impact of our initiatives
ASSUMPTION: This role involves working closely with various teams and stakeholders, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of relevant experience in brand strategy and marketing
Required Skills:
- Brand fundamentals/knowledge
- Analytical and creative thinking
- English and Spanish professional proficiency
- Experience in budget supervision
- Initiative, self-motivation, and the ability to work independently
- Organization and an orientation to detail
- Experience running integrated brand campaigns and product/features launches
- Experience in brand architecture and brand positioning frameworks
Preferred Skills:
- Excellent team player and interpersonal skills
- The ability to handle a multitude of projects and issues at one time
- Social media understanding
ASSUMPTION: Candidates should have a strong background in brand strategy and marketing, with a proven track record of successful campaign execution and analysis.
💰 Compensation & Benefits
Salary Range: COP 120,000,000 - COP 180,000,000 per year (Based on experience and market standards for senior marketing roles in Colombia)
Benefits:
- Equity at Nubank
- Health insurance
- Vacations of 15 workdays
- NuLanguage - Language learning program
- Parental leaves
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for senior marketing roles in Colombia, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees (Large enterprise with a startup mindset)
Founded: 2013 (Founded in Brazil, expanded to Mexico and Colombia)
Company Description:
- Nubank is a digital banking platform focused on fighting complexity and empowering people in their daily lives
- It offers a range of financial services, including credit cards, personal loans, and investment accounts
- Nubank is known for its user-centric approach, innovative technologies, and unique brand
Company Specialties:
- Digital banking
- Financial services
- Fintech
Company Website: http://www.nubank.com.br
ASSUMPTION: Nubank's large size and rapid growth present opportunities for career advancement and working on diverse projects.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (1 week in office every 7 weeks)
Growth Opportunities:
- Potential to lead teams and mentor junior team members
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Possibility to progress to a management role or take on more strategic responsibilities
ASSUMPTION: This role offers growth opportunities based on individual performance, initiative, and the company's expansion plans.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a vibrant culture and diverse population
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historic sites
- Bogotá has a tropical savanna climate, with warm and humid weather year-round
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Bogotá offers a dynamic and multicultural work environment, with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video call screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Brand strategy and marketing expertise
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Nubank's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns you've worked on, including your specific contributions and the outcomes
- Be ready to discuss your understanding of Nubank's brand and how you can contribute to its growth
ATS Keywords: Brand strategy, marketing, campaign execution, project management, brand architecture, brand positioning, budget supervision, integrated campaigns, product launches
ASSUMPTION: Nubank's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello)
- Marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly if not already familiar.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Empowering
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you incorporate customer feedback into your marketing strategies?
- Can you describe a time when you had to adapt to a significant change in a project or campaign?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Nubank values candidates who are passionate about their customers, innovative, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing work environment
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Balancing strategic planning with day-to-day project management
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager, but with a stronger focus on brand strategy and analysis
- In the fintech industry, this role may require a deeper understanding of financial services and products
- Career progression may involve moving into a management role or specializing in a specific area of marketing
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and analysis, with opportunities for growth and specialization based on individual interests and skills.
📝 Sample Projects
- Developing and executing a brand awareness campaign for a new product launch
- Analyzing customer data to identify trends and inform marketing strategies
- Collaborating with the creative team to develop brand guidelines and ensure consistent branding across all touchpoints
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from strategic planning and analysis to creative collaboration and project management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Nubank in Colombia?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does Nubank support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nubank measure the success of its marketing campaigns, and how will my performance be evaluated?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position and potential for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand campaigns you've worked on, including your specific contributions and the outcomes
- Be ready to discuss your understanding of Nubank's brand and how you can contribute to its growth
- Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
