📌 Core Information
🔹 Job Title: Marketing & Social Media Manager
🔹 Company: Global Traffic Group
🔹 Location: St. Albert, Alberta, Canada
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to enhance brand awareness and drive engagement
- Creating high-quality content and managing social media platforms
- Planning and executing multi-channel campaigns, including paid advertising
- Analyzing data and refining strategies based on performance metrics
- Collaborating with cross-functional teams and managing marketing budgets
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in social media management, content creation, and campaign planning. Familiarity with the law enforcement industry is not required but may be beneficial.
📋 Key Responsibilities
✅ Develop and implement marketing plans aligned with business goals
✅ Identify target audiences, trends, and key performance indicators (KPIs)
✅ Optimize strategies based on data-driven insights
✅ Ensure consistent brand messaging across all channels
✅ Develop high-quality content (text, images, videos, graphics) tailored to different platforms
✅ Plan, schedule, and publish content consistently
✅ Engage with audiences through comments, messages, and community interactions
✅ Foster relationships with influencers and brand advocates
✅ Plan and execute multi-channel campaigns (social media, digital, email, print)
✅ Run and optimize paid ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok)
✅ Manage product launches and promotional activities
✅ Monitor key metrics (engagement, impressions, conversions, ROI)
✅ Analyze data to refine marketing and content strategies
✅ Generate reports to assess campaign effectiveness
✅ Maintain and strengthen brand identity and positioning
✅ Experiment with new content formats and platform features
✅ Stay updated on industry trends, tools, and best practices
✅ Ensure creative alignment across all branding materials
✅ Work with marketing, design, and sales teams to align initiatives
✅ Coordinate partnerships with influencers, agencies, and vendors
✅ Manage marketing budgets and allocate resources effectively
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to juggle multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing, with a focus on social media management and content creation
Required Skills:
- Excellent written and verbal communication skills
- Strong copywriting, grammar & editorial skills
- Advanced social media competency
- Strong organizational and project management skills
- Business acumen with the ability to interpret and analyze data to derive actionable insights
- Attention to detail and eye for design
- Knowledge of the latest marketing best-practices and landscape
- Strong strategic thinking and analytical skills
- Excellent communication and storytelling abilities
- Creativity in content and campaign development
- Proficiency in digital marketing tools (Google Analytics, SEO, CRM software)
- Experience with social media management platforms (Hootsuite, Buffer, etc.)
- Budget management and ROI analysis skills
- Passion for learning and staying ahead of trends
Preferred Skills:
- Experience in the law enforcement industry
- Fluency in languages other than English
ASSUMPTION: While a background in the law enforcement industry is not required, it may provide a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (based on experience level and industry standards for mid-level marketing roles in Alberta)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee assistance program
- Paid time off (vacation, sick, and personal days)
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, Monday to Friday, 8-hour shifts (5 x 2)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Alberta. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Global Traffic Group operates in the law enforcement industry, focusing on traffic safety and enforcement technology.
Company Size: With 51-200 employees, Global Traffic Group is a mid-sized company, offering a supportive work environment with opportunities for growth and collaboration.
Founded: Founded in 2003, Global Traffic Group has over two decades of experience in innovating ways to save lives and make roadways safer.
Company Description:
- Global Traffic Group is the leader in innovating ways to save lives, make roadways safer, and create smarter, more efficient communities.
- The company designs, builds, and operates traffic safety hardware and software, providing turn-key solutions that include data processing and ticketing.
- Global Traffic Group focuses on providing traffic safety with integrity, adhering to Automated Enforcement Technology requirements.
Company Specialties:
- Traffic enforcement technology
- Automated enforcement safety programs
- Hardware sales and leasing
- Data processing and ticketing
Company Website: https://globaltrafficgroup.com/
ASSUMPTION: Global Traffic Group's focus on innovation and commitment to safety make it an attractive employer for individuals passionate about making a positive impact on communities.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 2-5 years of experience in marketing, with a focus on social media management and content creation.
Reporting Structure: The Marketing & Social Media Manager will report directly to the Director of Marketing and work closely with cross-functional teams, including marketing, design, and sales.
Work Arrangement: This is an on-site, full-time position, with a 40-hour workweek and 8-hour shifts, Monday to Friday (5 x 2).
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing & Social Media Manager to take on additional responsibilities or move into a leadership role.
- Global Traffic Group offers professional development opportunities to help employees grow in their careers.
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to make a significant impact on the company's brand and growth, with potential for career advancement.
🌍 Location & Work Environment
Office Type: Global Traffic Group's office is a professional, collaborative environment, fostering open communication and teamwork.
Office Location(s): St. Albert, Alberta, Canada
Geographic Context:
- St. Albert is a city in Alberta, Canada, located northwest of Edmonton, the provincial capital.
- The city offers a mix of urban and rural living, with a population of approximately 65,000 residents.
- St. Albert is known for its vibrant arts and culture scene, as well as its numerous parks and recreational facilities.
Work Schedule: The Marketing & Social Media Manager will work a full-time schedule, with a 40-hour workweek and 8-hour shifts, Monday to Friday (5 x 2).
ASSUMPTION: St. Albert's combination of urban and rural living, along with its strong sense of community, makes it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Director of Marketing
- Background check (if selected)
Key Assessment Areas:
- Marketing and social media expertise
- Communication and storytelling skills
- Strategic thinking and analytical abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and social media experience, as well as any relevant industry knowledge.
- Prepare examples of your content creation and campaign management skills to discuss during the interview.
- Research Global Traffic Group's company values and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Marketing, Social Media, Content Creation, Campaign Management, Marketing Strategy, Brand Awareness, Engagement, Data Analysis, Google Analytics, CRM, SEO, Hootsuite, Buffer
ASSUMPTION: Global Traffic Group's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- CRM software (e.g., HubSpot, Salesforce)
- Social media management platforms (Hootsuite, Buffer)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing & Social Media Manager will be expected to have proficiency in a range of marketing and design tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Mastery: Global Traffic Group values individuals who are dedicated to continuous learning and excellence in their field.
- Team Player: Collaboration and honest communication are essential in achieving the company's vision of safer roadways and smarter communities.
- Visionary: Global Traffic Group is looking for forward-thinkers who can think outside the box, come up with innovative solutions, and have great ideas to contribute to the company's mission.
- Get it Done: Global Traffic Group is results-driven and focused on achieving its goals. The company needs individuals who are proactive and action-oriented, able to handle the responsibilities of their role with diligence and a positive, helpful attitude.
Work Style:
- Global Traffic Group fosters a collaborative and supportive work environment, with a focus on open communication and teamwork.
- The company values creativity, innovation, and a willingness to take on new challenges.
- Global Traffic Group encourages a healthy work-life balance, with flexible hours and remote work options for some positions.
Self-Assessment Questions:
- Do you align with Global Traffic Group's core values of Mastery, Team Player, Visionary, and Get it Done?
- Are you comfortable working in a collaborative, team-oriented environment, and do you enjoy contributing to a positive company culture?
- Do you have a proven track record of creating engaging content and managing successful marketing campaigns?
ASSUMPTION: Global Traffic Group's company culture is built on a foundation of strong values, fostering a supportive and collaborative work environment that prioritizes continuous learning and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
- Working in the law enforcement industry may require candidates to adapt to unique regulations and compliance requirements.
- On-site work may not be suitable for candidates who prefer a remote or hybrid work arrangement.
- St. Albert's colder climate and longer winters may be a challenge for candidates who prefer warmer weather.
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning in a unique and dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related marketing positions in its focus on the law enforcement industry and traffic safety technology.
- Global Traffic Group's emphasis on innovation and continuous learning sets it apart from more traditional marketing agencies or in-house marketing teams.
- Career paths within the company may vary depending on the candidate's skills, interests, and the company's growth trajectory.
ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in the law enforcement industry and contribute to a company focused on making a positive impact on communities.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about a new traffic safety initiative
- Creating engaging content for a blog or newsletter focused on traffic safety best practices and industry trends
- Managing a product launch event for a new traffic enforcement technology, including invitations, promotions, and on-site logistics
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing & Social Media Manager at Global Traffic Group.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing and branding strategy, and how this role fits into that overall vision?
- How does the Marketing & Social Media Manager collaborate with other teams, such as design and sales, to ensure consistent branding and messaging across all channels?
- What opportunities are there for professional development and growth within the company?
- How does Global Traffic Group measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and social media experience, as well as any relevant industry knowledge.
- Prepare examples of your content creation and campaign management skills to discuss during the interview.
- Research Global Traffic Group's company values and be prepared to discuss how your personal values align with theirs.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
