Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: PRAXM Management LLC

🔹 Location: Carmel, Indiana

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid potential

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing strategies to drive brand awareness, engagement, and lead generation
• Collaborating closely with the Director of Property Management to develop and implement marketing strategies
• Monitoring and analyzing marketing campaign performance to optimize future efforts
• Creating high-quality content for various platforms, including blog posts, social media updates, newsletters, and marketing collateral
• Assisting in planning and executing promotional events and other marketing-related activities

ASSUMPTION: This role requires a dynamic and results-driven individual with strong communication skills and a keen eye for detail. The ideal candidate will be comfortable working in a fast-paced environment and have a desire to learn and grow.

📋 Key Responsibilities

✅ Act as a marketing liaison, working closely with and assisting the Director of Property Management with ideas and overall marketing strategies

✅ Maintain awareness of local market conditions and trends, contributing ideas for marketing the properties and improving resident satisfaction and retention

✅ Generate positive resident reviews and reputation management with online sites

✅ Track and monitor all advertising sources, marketing promotions, events, and objectives, providing feedback for sources that are not performing

✅ Produce unique and high-quality content for various platforms, including blog posts, social media updates, newsletters, and marketing collateral

✅ Understand the online community and provide information and insight into the current platforms as well as any up-and-coming items that would enhance our overall brand image

✅ Maintain corporate and community websites, ensuring accuracy at all times

✅ Ensure that the website is always in line with industry trends by analyzing and reviewing competitor sites frequently

✅ Monitor, analyze, and report on the performance of marketing campaigns, using data to optimize and improve future efforts

✅ Ensure consistent brand messaging and visual identity across all marketing materials and channels

✅ Assist in planning and executing promotional events and other marketing-related activities

✅ Assist with general administrative office duties, as needed

✅ Perform additional duties as assigned

ASSUMPTION: This role requires a high level of organization and multitasking skills, as the Marketing Specialist will be responsible for managing multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field

Experience: 2 to 4 years of experience in marketing

Required Skills:

• Excellent written and verbal communication skills
• Attention to detail and strong proofing skills
• Proficient with RealPage, Canva, AI tools, and Microsoft Office Suite applications; advanced knowledge of Microsoft Excel and Microsoft Word is preferred
• A desire to learn and receive hands-on experience in a dynamic and fast-paced environment

Preferred Skills:

• Experience with multifamily real estate marketing
• Fluency in Spanish

ASSUMPTION: Candidates with experience in multifamily real estate marketing may have an advantage in understanding the unique aspects of this industry and its target audience.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Company-provided laptop and cell phone

Working Hours: Monday through Friday, 8:30 am to 5 pm, with hybrid potential

ASSUMPTION: The salary range provided is based on industry standards for marketing specialists with 2-5 years of experience in the real estate industry. Benefits may vary based on employment status and length of service.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 51-200 employees

Founded: 2019

Company Description:

• PRAXM is a multifamily real estate management company with its heart planted firmly in the Midwest
• Committed to excellence through innovation, continuous collaboration, and successful execution
• Values diversity and is an Equal Opportunity Employer

Company Specialties:

• Property Management
• Real Estate Management
• Customer Service

Company Website: www.praxm.com

ASSUMPTION: PRAXM's focus on people and commitment to excellence creates a supportive and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Marketing Specialist will report directly to the Director of Property Management

Work Arrangement: Hybrid, with the potential for remote work

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the company
• Opportunities to learn and develop new skills through on-the-job training and professional development
• Chance to work on a variety of marketing projects and campaigns, gaining diverse experience

ASSUMPTION: The Marketing Specialist role at PRAXM offers opportunities for growth and development, both personally and professionally.

🌍 Location & Work Environment

Office Type: Hybrid, with an on-site component

Office Location(s): Carmel, Indiana

Geographic Context:

• Carmel is a suburb of Indianapolis, Indiana, with a population of approximately 90,000
• The area offers a mix of urban and suburban living, with a variety of amenities and attractions
• Carmel is known for its high quality of life, excellent schools, and vibrant arts scene

Work Schedule: Monday through Friday, 8:30 am to 5 pm, with hybrid potential

ASSUMPTION: The hybrid work arrangement at PRAXM offers a flexible balance between on-site collaboration and remote work, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Director of Property Management to discuss marketing strategies and ideas
• Skills assessment or case study to evaluate problem-solving and creative thinking abilities
• Final interview with senior leadership to discuss career growth and company culture

Key Assessment Areas:

• Communication skills, both written and verbal
• Creativity and innovation in marketing strategies
• Attention to detail and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Include examples of successful marketing campaigns or projects you've worked on in the past
• Demonstrate your understanding of the multifamily real estate industry and PRAXM's unique value proposition

ATS Keywords: Marketing, Brand Awareness, Lead Generation, Content Creation, Social Media Management, Reputation Management, Event Planning, Microsoft Office, RealPage, Canva, AI Tools

ASSUMPTION: The application process at PRAXM is designed to assess candidates' skills, experience, and cultural fit, ensuring that the most qualified and suitable candidates are selected for the Marketing Specialist role.

🛠️ Tools & Technologies

• RealPage
• Canva
• AI Tools
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Marketing Specialist role at PRAXM.

👔 Cultural Fit Considerations

Company Values:

• People-focused
• Excellence through innovation
• Continuous collaboration
• Successful execution
• Respect, honesty, transparency, and continuous feedback

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively and seeking feedback from others?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Candidates who align with PRAXM's company values and work style will be the best fit for the Marketing Specialist role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and best practices in marketing
• Adapting to a fast-paced and ever-changing work environment
• Balancing on-site and remote work responsibilities effectively

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn and adapt, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• Marketing Coordinator: Typically entry-level, with a focus on assisting in the execution of marketing campaigns and projects
• Marketing Manager: Responsible for overseeing the marketing department and developing marketing strategies, often with more experience and higher-level responsibilities
• Digital Marketing Specialist: Focuses on online marketing channels and digital platforms, with a skill set that may differ from a traditional marketing specialist role

ASSUMPTION: The Marketing Specialist role at PRAXM offers a unique blend of responsibilities and opportunities for growth, making it an attractive option for candidates looking to advance their marketing careers.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement
• Creating and distributing a quarterly newsletter to keep residents informed about property updates, events, and community news
• Analyzing marketing campaign performance data to optimize future efforts and improve ROI

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the Marketing Specialist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does PRAXM support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for hybrid roles like this one?
• How does PRAXM measure the success of its marketing campaigns and initiatives?
• What are the most important qualities and skills you're looking for in a Marketing Specialist for this role?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.