Marketing Specialist: B2B Demand Generation

📌 Core Information

🔹 Job Title: Marketing Specialist: B2B Demand Generation

🔹 Company: Qoria

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a marketing strategy to attract international schools in EMEA and LATAM
• Creating and managing high-quality content for various channels to engage users at different stages of their journey
• Executing demand generation campaigns and analyzing marketing effectiveness at every stage of the sales funnel
• Collaborating with in-house creative design and video production teams to ensure high-quality, on-brand outputs
• Providing direction to Sales Development Representatives for sales enablement

ASSUMPTION: This role requires a strategic and creative thinker with strong communication skills in both Spanish and English. The ideal candidate will be bilingual in Spanish and have at least 3 years of experience in demand generation marketing.

📋 Key Responsibilities

✅ Narrative Strategy and Thought Leadership: Craft and refine a narrative strategy to guide marketing efforts, ensuring we connect on an emotional level with school senior leadership, IT, and wellbeing teams.

✅ Content Creation and Management: Create and manage high-quality content, including webinars, social media posts, blog articles, and email campaigns, tailored to engage users at different stages of their journey. Leverage relevant content from other regions.

✅ Campaign Execution: Plan and execute demand generation campaigns to attract, engage, and convert the target audience.

✅ Performance Analysis: Analyze and report on marketing effectiveness at every stage of the sales funnel, using data to make informed adjustments.

✅ Collaboration: Work closely with in-house creative design and video production teams to ensure high-quality, on-brand outputs and align operations to global marketing standards and frameworks.

✅ Sales Development Support: Provide direction to Sales Development Representatives to ensure consistent messaging and effective follow-up for sales enablement.

ASSUMPTION: The role requires a strong understanding of digital marketing channels and tools, as well as the ability to analyze data and derive actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of experience in creative, demand generation marketing

Required Skills:

• Strong writing skills in Spanish and English
• Excellent communication skills in Spanish and English
• Ability to analyze data and derive actionable insights
• Creative and strategic thinking
• Self-motivated and team-oriented

Preferred Skills:

• Experience working in the education technology sector
• Familiarity with marketing automation tools

ASSUMPTION: The required skills listed above are essential for success in this role. The preferred skills, while not required, would be beneficial for the ideal candidate.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a mid-level marketing role in Barcelona)

Benefits:

• Private Health Insurance
• In-house Training
• Team Building Events
• Flexible Benefits

Working Hours: Full-time (40 hours per week) with flexible working hours and possibilities to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Barcelona. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on child digital safety technology and services

Company Size: 201-500 employees (Global, with a presence in Barcelona)

Founded: 2015, headquartered in Perth, Australia

Company Description:

• Qoria is a global leader in child digital safety technology and services, operating under different brands in various regions
• The company's solutions are utilized by schools, school districts, and parental communities to protect children from harmful content online, identify children at risk based on their digital behaviors, and ensure teachers maintain focus and safe learning in the digital classroom
• Qoria operates with a purpose-driven approach, aiming to keep children safe and well in their digital lives by harnessing the power of connection to close gaps and support them on all sides

Company Specialties:

• Child digital safety technology and services
• School and parental community engagement
• Global marketing and sales strategies

Company Website: qoria.com

ASSUMPTION: Qoria is a global company with a strong focus on child digital safety and wellbeing. The company's size and industry make it an attractive option for marketing professionals looking to make a positive impact.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and career advancement

Reporting Structure: The role reports to the Marketing Director for EMEA but will work closely with the VP Sales (Europe) in Barcelona

Work Arrangement: Hybrid (3 office days per week) with flexible working hours and possibilities to work from home

Growth Opportunities:

• Potential career advancement within the marketing department or other departments within the company
• Opportunities to work on global marketing campaigns and collaborate with teams in other regions
• Chance to gain experience in the education technology sector and make a positive impact on child digital safety

ASSUMPTION: The role offers opportunities for professional growth and development within a global company focused on a meaningful mission.

🌍 Location & Work Environment

Office Type: Modern and fully equipped office headquarters in Barcelona city center

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant city with a strong tech industry and a high quality of life
• The city is known for its cultural attractions, including museums, architecture, and festivals
• Barcelona offers a Mediterranean climate with mild winters and warm summers

Work Schedule: Full-time (40 hours per week) with flexible working hours and possibilities to work from home

ASSUMPTION: The role offers a dynamic work environment in a modern office in the heart of Barcelona, with a flexible work schedule that caters to a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the Marketing Director for EMEA
• Final interview with the VP Sales (Europe) in Barcelona

Key Assessment Areas:

• Communication skills in Spanish and English
• Creativity and strategic thinking
• Data analysis and problem-solving skills
• Cultural fit and alignment with Qoria's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Qoria's mission and how your skills and experience align with the company's goals
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: B2B Demand Generation, Content Creation, Digital Marketing, Data Analysis, Strategic Thinking, Spanish Language, Education Technology, Child Digital Safety

ASSUMPTION: The application process for this role is typical for a mid-level marketing position within a global company. Applicants should focus on demonstrating their communication skills, creativity, and strategic thinking, as well as their alignment with Qoria's mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content creation and management tools (e.g., WordPress, Canva)
• Analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role may require experience with marketing automation tools, content creation and management tools, and analytics tools. Familiarity with these tools is not a requirement but would be beneficial for the ideal candidate.

👔 Cultural Fit Considerations

Company Values:

• Impactful Work: Contribute to a mission that supports the safety and wellbeing of children globally
• Innovative Environment: Be part of a forward-thinking company that values creativity and innovation
• Professional Growth: Opportunities for continuous learning and career advancement

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and data-focused

Self-Assessment Questions:

• How do you align with Qoria's mission to support the safety and wellbeing of children globally?
• How do you approach working in a collaborative and adaptable team environment?
• How do you use data to inform your marketing strategies and measure success?

ASSUMPTION: Qoria values candidates who are passionate about their mission, adaptable, and results-driven. Applicants should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• Working in a fast-paced, global environment may require adaptability and flexibility
• Balancing multiple responsibilities and stakeholders may present challenges in prioritization and time management
• Working with international schools in EMEA and LATAM may require cultural sensitivity and understanding
• Managing a hybrid work arrangement may present unique challenges in communication and collaboration

ASSUMPTION: The role may present challenges related to working in a global environment, balancing multiple responsibilities, and managing a hybrid work arrangement. Applicants should be prepared to address these challenges and demonstrate their ability to adapt and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the education technology sector and child digital safety, but it shares similarities with other B2B demand generation marketing roles in terms of required skills and responsibilities
• Qoria's global presence and mission-driven approach set it apart from other companies in the industry
• This role offers opportunities for career growth and development within a global company, similar to other mid-level marketing roles

ASSUMPTION: While this role shares similarities with other B2B demand generation marketing roles, its focus on the education technology sector and child digital safety makes it unique. Applicants should consider the industry-specific context and career path comparison when evaluating this opportunity.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or service for international schools in EMEA and LATAM
• Creating and managing a series of webinars or workshops to educate school senior leadership, IT, and wellbeing teams about the importance of child digital safety and the benefits of Qoria's solutions
• Analyzing and reporting on the performance of a marketing campaign, using data to inform adjustments and optimize results

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and their scope may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy for the next quarter, and how this role fits into that plan?
• How does the company support the professional growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it successful?
• How does the company measure the success of its marketing efforts, and how does this role contribute to that process?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company's marketing strategy, and the work environment. Applicants should tailor their questions to the specific role and company, demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview
• Research Qoria's mission, values, and marketing strategy to demonstrate your alignment with the company's goals
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.