📌 Core Information
🔹 Job Title: Marketing Specialist, China market
🔹 Company: Höganäs AB
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Face-to-face and remote sales to new or existing customers
- Assessing customer needs and suggesting appropriate products, services, and solutions
- Planning, developing, and delivering the marketing strategy for products/services and associated brand(s)
- Evaluating, measuring, and managing the product/brand P&L
- Providing customer service and support for product inquiries and issues
ASSUMPTION: This role involves a mix of sales and marketing responsibilities, with a focus on customer engagement and product profitability.
📋 Key Responsibilities
✅ Face-to-face and remote sales to new or existing customers
✅ Assessing customer needs and suggesting appropriate products, services, and solutions
✅ Planning, developing, and delivering the marketing strategy for products/services and associated brand(s)
✅ Evaluating, measuring, and managing the product/brand P&L
✅ Providing customer service and support for product inquiries and issues
ASSUMPTION: The role requires strong communication, problem-solving, and strategic planning skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in sales and marketing, with a focus on customer engagement and product profitability
Required Skills:
- Excellent communication and interpersonal skills
- Strong problem-solving and strategic planning abilities
- Fluency in English and Mandarin Chinese
- Proven track record in sales and marketing
- Strong analytical and budgeting skills
Preferred Skills:
- Experience in the manufacturing industry
- Knowledge of powder metallurgy or related technologies
ASSUMPTION: Fluency in both English and Mandarin Chinese is crucial for this role due to the target market.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Höganäs AB is a leading manufacturer of metal powders, serving various industries such as automotive, electrical motors, and additive manufacturing.
Company Size: Höganäs AB has 2,300 employees worldwide and operates 17 production centers across 15 countries. It is a mid-sized company with a global presence.
Founded: Höganäs AB was founded in 1797 and is owned by Lindéngruppen and FAM.
Company Description:
- Höganäs AB is the world leader in the market for metal powders, with a yearly capacity of 500,000 tons.
- The company aims to inspire the industry to make more with less and become the preferred supplier of sustainable metal powders.
- Höganäs AB operates 17 production centers across the globe and has a workforce of 2,400 employees.
Company Specialties:
- Powder metallurgy
- Additive manufacturing
- Ceramic powders
- Surface technology
- Water treatment and soil remediation
Company Website: www.hoganas.com
ASSUMPTION: Höganäs AB's focus on sustainability and innovation creates an exciting work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in sales and marketing.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager for the China market.
Work Arrangement: This is an on-site role based in Shanghai, China.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to cover additional markets or product lines
- Professional development opportunities, such as training and workshops
ASSUMPTION: Höganäs AB's global presence and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Shanghai office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): The Shanghai office is located in the Pudong New Area, a bustling business district with easy access to public transportation.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant business environment and a large expat community.
- The city offers a mix of traditional Chinese culture and modern, cosmopolitan living.
- Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule is typically Monday to Friday, with occasional overtime as needed to meet sales targets or project deadlines.
ASSUMPTION: The dynamic business environment in Shanghai and the company's global presence create an exciting and challenging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Manager and other relevant stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales and marketing skills
- Communication and interpersonal skills
- Problem-solving and strategic planning abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your sales and marketing experience, as well as your proficiency in English and Mandarin Chinese.
- Prepare examples of your past sales and marketing achievements to discuss during the interview.
- Research Höganäs AB and the metal powder industry to demonstrate your interest and understanding of the company and its products.
ATS Keywords: Sales, Marketing, Customer Service, Product Management, Budgeting, Profitability, Brand Management, Collaboration, Communication, Problem Solving, Strategic Planning, Market Analysis, Customer Needs Assessment, Sustainable Practices, Innovation, Teamwork
ASSUMPTION: Höganäs AB's global presence and diverse product offerings require strong communication and interpersonal skills, as well as a solid understanding of sales and marketing principles.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and the candidate's role within the company.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams?
- Do you have a proven track record of driving results and continuous improvement?
ASSUMPTION: Höganäs AB's focus on innovation, sustainability, and customer focus creates a unique work environment that requires employees to be adaptable, collaborative, and results-driven.
⚠️ Potential Challenges
- The competitive nature of the metal powder market may present challenges in achieving sales targets.
- The dynamic business environment in Shanghai may require employees to be adaptable and able to manage multiple priorities.
- The role may require occasional travel to other regions in China or to the company's global headquarters in Sweden.
- The company's focus on sustainability and innovation may require employees to stay up-to-date with the latest industry trends and technologies.
ASSUMPTION: Höganäs AB's global presence and diverse product offerings create a challenging and rewarding work environment for employees.
📈 Similar Roles Comparison
- Marketing Specialist roles in other industries may have different target markets and product offerings, but the core responsibilities and required skills are similar.
- The metal powder industry is a niche market with unique challenges and opportunities, requiring employees to have a strong understanding of the industry and its trends.
- Career paths for Marketing Specialists may vary depending on the company's size, industry, and global presence. Höganäs AB's global presence and diverse product offerings provide ample opportunities for career growth and development.
ASSUMPTION: While the core responsibilities and required skills for a Marketing Specialist role are similar across industries, the unique challenges and opportunities presented by the metal powder industry require employees to have a strong understanding of the industry and its trends.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the China market
- Conducting market research to identify trends and opportunities in the China market
- Collaborating with the sales team to develop and implement a customer retention strategy
ASSUMPTION: The specific projects and responsibilities for a Marketing Specialist role may vary depending on the company's size, industry, and global presence. Höganäs AB's global presence and diverse product offerings provide ample opportunities for Marketing Specialists to work on a variety of projects and initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's overall marketing strategy for the China market?
- What are the most significant challenges facing the metal powder industry in China, and how can this role help address them?
- What opportunities are there for professional development and career growth within the company?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales and marketing experience, as well as your proficiency in English and Mandarin Chinese.
- Prepare examples of your past sales and marketing achievements to discuss during the interview.
- Research Höganäs AB and the metal powder industry to demonstrate your interest and understanding of the company and its products.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
