📌 Core Information
🔹 Job Title: Marketing Specialist – Employer Brand
🔹 Company: CyberCare
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting various projects to showcase CyberCare's unique culture and values
- Creating and managing marketing content, including employee stories, blog posts, social media, and more
- Collaborating with creatives to produce engaging visual and video content
- Managing internal communications and tracking campaign performance
- Contributing fresh, people-focused ideas to enhance the employee experience
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on storytelling and engagement.
📋 Key Responsibilities
✅ Create and manage marketing content, including employee stories, blog posts, social media, brand integrations, and more
✅ Collaborate with photographers, videographers, and other creatives to produce photo and video content
✅ Manage internal communications, such as weekly TV slides, newsletters, event announcements, and intranet updates
✅ Track and report on campaign performance and engagement metrics
✅ Support creative projects aimed at enhancing the employee experience
✅ Lead career fair initiatives and manage employer branding partnerships
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams to create engaging content and manage projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1+ years of experience in marketing, communications, or employer branding
Required Skills:
- Proven ability to create engaging written and visual content for various audiences and channels
- Proficiency in designing simple, engaging visuals using tools like Canva or similar platforms
- Experience in running online ads on LinkedIn, Facebook/Instagram (Meta), or Google
- Detail-oriented with a strong grasp of the bigger picture
- Collaborative and enthusiastic about contributing fresh, people-focused ideas
- Fluent in English
Preferred Skills:
- Experience with employer branding or internal communications
- Knowledge of the tech industry
ASSUMPTION: Candidates with experience in employer branding or internal communications may have an advantage, but the role is open to creative and enthusiastic individuals with relevant transferable skills.
💰 Compensation & Benefits
Salary Range: 1950 - 2850 EUR/month (Based on experience and skills)
Benefits:
- Confident First Steps: Guided onboarding, mentorship programs, and expert support
- Professional Development: Access to an internal library, IT studies, online guest speakers, soft and hard skill training, and Udemy access
- Career Opportunities: Advancement within CyberCare or other Tesonet Accelerator companies
- Well-being Benefits: Private health insurance, gym access, and mental health support
- Office Perks and Comfort: Hybrid work, office with music studio, chill zones, table tennis, PS5, sleeping room, snack-ready kitchen, bun breakfasts every Friday, public transportation discounts, and flexibility to travel while working
- Technologies: Work with the latest tech, software, and gadgets, plus Nord Security products
- Company Events: Regular internal events, quarterly team buildings, OKRs events, workshops, and workation trips
- Time Off and Extra Goodies: Extra time off, gifts for special moments, family/partnership policies, partner discounts, and referral bonuses
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is based on industry standards for a marketing specialist role with 1-2 years of experience in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, focusing on custom software development, SaaS product development, implementation, and cloud technology solutions
Company Size: 11-50 employees, offering a close-knit and collaborative work environment
Founded: 2008, with a history of empowering businesses with innovative, efficient, and robust software solutions
Company Description:
- CyberCare believes in providing simple, user-friendly technology suites that give businesses a competitive advantage
- The company utilizes a transparent, client-centered development process with a focus on budgetary constraints and project timelines
- CyberCare is part of the Tesonet Accelerator, offering opportunities for career growth within the group
Company Specialties:
- Custom Software Development
- SaaS Product Development
- Implementation and Integration
- Cloud Technology Solution
Company Website: getcybercare.com
ASSUMPTION: CyberCare's focus on client collaboration and budget-conscious development sets it apart in the IT services industry.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid, with a mix of remote and on-site work
Growth Opportunities:
- Advancement within CyberCare or other Tesonet Accelerator companies
- Expanding skills and knowledge through professional development opportunities
- Gaining experience in various aspects of marketing and employer branding
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance remote work with in-person collaboration.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with various amenities
Office Location(s): 10 Weybosset Street, Suite 305, Providence, Rhode Island 02903, US
Geographic Context:
- Vilnius, Lithuania, offers a vibrant tech scene and a high quality of life
- The office is centrally located, with easy access to public transportation
- The city is known for its rich history, cultural attractions, and outdoor activities
Work Schedule: Standard business hours, with flexibility for hybrid work arrangement
ASSUMPTION: The office location and work schedule may be subject to change based on business needs and employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site or virtual interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Creativity and storytelling skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Understanding of employer branding and internal communications
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Showcase your creativity and storytelling abilities through examples of your work
- Demonstrate your understanding of employer branding and internal communications in your application materials
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Marketing, Communications, Employer Branding, Content Creation, Visual Design, Social Media, Campaign Performance, Collaboration, Detail-oriented, Creativity, Storytelling, Engagement Metrics, Online Advertising, English Fluency
ASSUMPTION: The interview process may vary based on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- Canva or similar design platforms
- Social media management tools (e.g., Hootsuite, Buffer)
- Advertising platforms (e.g., LinkedIn, Facebook/Instagram, Google Ads)
- Project management tools (e.g., Asana, Trello)
- Internal communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may be subject to change based on the company's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
- Work-life balance
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and detail-oriented
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you incorporate CyberCare's values into your work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope.
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves close collaboration with various teams and a strong alignment with the company's values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity and data-driven decision-making
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Marketing Specialist (Employer Brand) vs. Marketing Specialist (Product): The former focuses on internal communications and employer branding, while the latter focuses on external marketing and product promotion.
- Industry-specific context: Tech industry trends and best practices in employer branding and internal communications
- Career path comparison: Marketing Specialist (Employer Brand) can lead to roles such as Senior Marketing Specialist, Marketing Manager, or Employer Brand Manager, with potential opportunities for advancement within CyberCare or other Tesonet Accelerator companies.
ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing and employer branding fields.
📝 Sample Projects
- Creating and managing a successful employer branding campaign on LinkedIn
- Developing and implementing an internal communications strategy to improve employee engagement
- Collaborating with photographers and videographers to produce high-quality content for the company's intranet and social media channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity for creativity and innovation in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the employer branding team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the team's approach to collaboration and communication, both internally and with external partners?
- How does the company measure the success of its employer branding and internal communications efforts?
- What opportunities are there for growth and advancement within the marketing team and the company as a whole?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your creativity, storytelling abilities, and understanding of employer branding and internal communications
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in and preparation for the position
- Follow up with the hiring manager within a week after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
