Marketing Specialist - Events

📌 Core Information

🔹 Job Title: Marketing Specialist - Events

🔹 Company: Allegis Global Solutions

🔹 Location: Hanover, Pennsylvania, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Sr. Marketing Manager in executing global events, both virtual and in-person.
• Event planning, vendor selection, logistics management, and content development.
• Collaborating with cross-functional teams and working in a fast-paced environment.
• Proactive self-starter with strong communication, organizational, and project management skills.

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work independently and within a team environment.

📋 Key Responsibilities

✅ Develop a clear understanding of the event-specific brand strategy and marketing plan.

✅ Research vendors and make selections based on creativity, quality, and cost.

✅ Book venues, work with business development to schedule and invite attendees, draft and finalize contracts, and lock down day-of logistics and contingency plans.

✅ Develop content for event materials and work with design to produce.

✅ Hire personnel as needed across all functions of an event (e.g., registration, setup, catering, audio/visual).

✅ Handle day-to-day administration of events and programs, including order placements, BEO reviews, vendor monitoring, travel planning, restaurant reservations, attendee participation, registration counts, RSVP tracking, and issues resolution.

✅ Assist with social media platforms and manage posts' schedule for content posting, track performance of content, manage content calendar and pipeline of localized content for all online platforms regarding event promotion and follow up.

✅ Support the creation of collateral (digital and physical), whenever needed, including assisting with creation of drafts, project management, etc.

✅ Drive database development to grow leads and support lead generation pre, during, and post event.

✅ Assist with maintenance of the lead and customer database, as well as staying up to date with the relevant marketing technologies and platforms required.

✅ Planning and managing trade shows, conferences, events, and meetings by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts.

✅ Assist in analyzing marketing data to help shape future marketing event strategies.

✅ Ensure consistency in communications and brand guidelines when deploying strategies.

✅ Work with partners and internal subject matter experts on content and execution of speaking events.

✅ Be a brand advocate.

✅ Support overall marketing team goals and programs.

ASSUMPTION: This role requires strong communication, organizational, and project management skills, as well as the ability to work in a fast-paced environment and manage multiple events simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field preferred.

Experience: 2+ years of relevant event coordination both virtual and in-person experience required.

Required Skills:

• Outstanding English presentation, grammar, and writing skills.
• Extremely organized with acute attention to detail.
• Strong ability to multi-task and keep multiple events running at once if needed.
• Exposure to marketing automation and analytics features.
• Experience with marketing tools, software, and social media such as HubSpot's Marketing and CRM, WordPress, Google Analytics, Trello, LinkedIn, Threads, etc.
• Outstanding communicator and creative thinker.
• Comfortable in a fast-paced environment that values creativity, self-motivation, candor, reliability, and accountability.
• Must be a self-starter with the ability to perform independently and within a team environment.
• People-oriented, strong relationship building skills.
• Demonstrated resourcefulness and curiosity.

Preferred Skills:

• Experience with specific event management software or platforms.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, having experience with specific event management software or platforms and fluency in additional languages could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $58,700 to $88,100 + bonus potential of up to $5,500. This range is based on the provided information and industry standards for similar roles, experience levels, and locations.

Benefits:

• Medical, dental, & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Tuition assistance
• Time off/Leave (PTO, primary caregiver/parental leave)

Working Hours: Full-time, typically 40 hours per week. Flexibility may be available based on the specific needs of the role and the company.

ASSUMPTION: The provided salary range is an estimate based on the given information and industry standards. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Allegis Global Solutions operates in the staffing and recruiting industry, focusing on integrated talent solutions, advisory services, contingent workforce management, and recruitment process outsourcing.

Company Size: Allegis Global Solutions has 1,001-5,000 employees, making it a mid-sized to large organization. This size allows for opportunities to work on diverse projects and collaborate with various teams while still providing a supportive and structured work environment.

Founded: 2001. Allegis Global Solutions has over two decades of experience in the staffing and recruiting industry, providing a stable and established work environment with a strong foundation in the market.

Company Description:

• Allegis Global Solutions helps companies transform their people into a competitive advantage by designing workforces to meet missions and unleash the power of human enterprise.
• The company offers services around the globe, representing over 100 countries and speaking dozens of languages, providing employees with exposure to global markets and strategies.
• Allegis Global Solutions represents a diverse range of clients, from small businesses to Fortune 500 companies, offering opportunities to work on various projects and gain experience in different industries.

Company Specialties:

• Integrated Talent Solutions
• Advisory Services
• Contingent Workforce Management
• Recruitment Process Outsourcing

Company Website: http://www.allegisglobalsolutions.com

ASSUMPTION: Allegis Global Solutions' focus on global events and integrated talent solutions provides opportunities for employees to gain experience in international marketing and event planning.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring relevant experience and a bachelor's degree in marketing, communications, or a related field. The position offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Marketing Specialist - Events will report directly to the Sr. Marketing Manager and collaborate with various cross-functional teams, including business development, design, and other marketing professionals.

Work Arrangement: This role is on-site, requiring employees to work from Allegis Global Solutions' headquarters in Hanover, Maryland, or other designated office locations. However, some flexibility may be available for specific events or projects.

Growth Opportunities:

• Progression to a senior or management role within the marketing department.
• Expansion into other areas of marketing or related fields, such as communications, branding, or digital marketing.
• Opportunities to work on diverse projects and gain experience in different industries and markets.

ASSUMPTION: The Marketing Specialist - Events role offers opportunities for career growth and development within the marketing department and the company as a whole. Employees can gain experience in various aspects of event planning and marketing, leading to increased responsibilities and potential promotions.

🌍 Location & Work Environment

Office Type: Allegis Global Solutions' headquarters is located in a suburban office park in Hanover, Maryland, providing a professional and collaborative work environment.

Office Location(s): 7312 Parkway Drive, Hanover, Maryland 21076, US

Geographic Context:

• Hanover, Maryland, is located in the Baltimore-Towson metropolitan area, offering a mix of urban and suburban living options.
• The area is home to a diverse range of industries, including healthcare, technology, and professional services, providing opportunities for networking and career growth.
• Hanover is conveniently located near major highways and public transportation, making it easily accessible for commuters.

Work Schedule: The Marketing Specialist - Events role follows a standard full-time work schedule, typically Monday through Friday, 9:00 AM to 5:00 PM. However, the nature of the role may require flexibility to accommodate event schedules and deadlines.

ASSUMPTION: The Marketing Specialist - Events role may require occasional travel to attend and support events, both virtual and in-person, as well as flexibility in working hours to accommodate event schedules and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Allegis Global Solutions careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager and/or other marketing team members to discuss the role, responsibilities, and qualifications.
• Background check and reference check for final candidates.

Key Assessment Areas:

• Communication skills, both written and verbal.
• Event planning and coordination experience.
• Project management skills and the ability to multitask.
• Creativity and problem-solving abilities.
• Cultural fit and alignment with Allegis Global Solutions' values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant event planning, marketing, and project management experience.
• Include specific examples of successful events you've coordinated, highlighting your role and the outcomes achieved.
• Demonstrate your understanding of Allegis Global Solutions' mission and values, and explain how your skills and experience align with the role's requirements.

ATS Keywords: Event Planning, Marketing, Project Management, Communication, Creativity, Multitasking, Event Coordination, Virtual Events, In-Person Events, Brand Strategy, Marketing Automation, Analytics, Lead Generation, Database Management, Vendor Management, Content Creation, Brand Advocacy, Relationship Building, Self-Motivation, Resourcefulness

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, and demonstrate their understanding of Allegis Global Solutions' mission and values. Including specific examples of successful events coordinated and aligning their skills and experience with the role's requirements will strengthen their application.

🛠️ Tools & Technologies

• HubSpot's Marketing and CRM
• WordPress
• Google Analytics
• Trello
• LinkedIn
• Threads
• Event management software or platforms (e.g., Cvent, Eventbrite, etc.)

ASSUMPTION: The Marketing Specialist - Events role may require experience with specific event management software or platforms, depending on Allegis Global Solutions' preferred tools and technologies. Applicants should be comfortable learning and utilizing new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions.
• Customer Focus: Putting customers at the center of everything we do, understanding their needs, and exceeding their expectations.
• Collaboration: Working together to achieve common goals, sharing knowledge, and supporting each other's success.
• Innovation: Embracing change, continuous learning, and improvement to drive growth and results.
• Accountability: Taking responsibility for our actions, delivering on our commitments, and holding ourselves and others accountable for our performance.

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement.
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing.
• Focused on customer-centric solutions and exceeding customer expectations.
• Adaptable and flexible, with a willingness to learn and embrace change.

Self-Assessment Questions:

• Do you align with Allegis Global Solutions' core values, and can you provide specific examples of how you've demonstrated these values in your previous roles?
• Are you comfortable working in a fast-paced, dynamic environment, and do you have experience managing multiple events simultaneously?
• Can you describe a time when you had to adapt to a significant change or challenge in a project or event, and how you handled it?

ASSUMPTION: Applicants should assess their alignment with Allegis Global Solutions' core values and work style, and be prepared to provide specific examples of how they've demonstrated these qualities in their previous roles. They should also be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes and challenges.

⚠️ Potential Challenges

• The Marketing Specialist - Events role may require occasional travel to attend and support events, both virtual and in-person, which could disrupt personal schedules and routines.
• The nature of the role may require flexibility in working hours to accommodate event schedules and deadlines, potentially leading to extended hours or weekend work.
• The fast-paced and dynamic work environment may be challenging for individuals who prefer a more structured or predictable work environment.
• The role may require working with multiple vendors and suppliers, which could be time-consuming and require strong project management and communication skills to ensure successful event execution.

ASSUMPTION: Applicants should be aware of the potential challenges associated with the Marketing Specialist - Events role, including occasional travel, flexibility in working hours, and the fast-paced and dynamic work environment. They should also be prepared to manage multiple vendors and suppliers and have strong project management and communication skills.

📈 Similar Roles Comparison

• The Marketing Specialist - Events role is similar to other event planning and coordination positions, such as Event Coordinator, Event Manager, or Conference Producer. However, this role focuses specifically on marketing events and may require additional skills in marketing automation, analytics, and lead generation.
• Industry-specific context: Allegis Global Solutions operates in the staffing and recruiting industry, which may require applicants to have experience or understanding of the industry and its unique challenges and opportunities.
• Career path comparison: The Marketing Specialist - Events role can lead to progression into senior or management roles within the marketing department or expansion into other areas of marketing or related fields, such as communications, branding, or digital marketing.

ASSUMPTION: Applicants should be aware of the similarities and differences between the Marketing Specialist - Events role and other related positions, as well as the industry-specific context and potential career paths within Allegis Global Solutions.

📝 Sample Projects

• Planning and executing a virtual event for 500 attendees, including vendor selection, logistics management, and content development.
• Coordinating an in-person conference for 1,000 attendees, including speaker management, sponsorship acquisition, and on-site event management.
• Developing and implementing a marketing automation strategy to generate leads and support event promotion, including email marketing, social media advertising, and lead nurturing campaigns.

ASSUMPTION: Applicants should be prepared to provide specific examples of successful event planning and coordination projects, highlighting their role and the outcomes achieved. They should also be able to demonstrate their understanding of marketing automation and lead generation strategies.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging event you've coordinated, and how you handled any unexpected issues or challenges that arose?
• How do you stay organized and manage multiple events simultaneously, especially when working with different vendors and suppliers?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or event, and how you handled it?
• How do you ensure consistency in communications and brand guidelines when deploying marketing strategies for multiple events?
• Can you describe Allegis Global Solutions' approach to event planning and marketing, and how this role fits into the overall marketing strategy?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview, demonstrating their interest in the role and their understanding of Allegis Global Solutions' approach to event planning and marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Allegis Global Solutions careers portal.
• Tailor your resume and cover letter to highlight relevant event planning, marketing, and project management experience, including specific examples of successful events you've coordinated.
• Prepare for the interview by researching Allegis Global Solutions' mission, values, and approach to event planning and marketing.
• Practice common interview questions and be prepared to provide specific examples of your experience and skills.
• Follow up with the hiring manager or HR representative within 24-48 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.