📌 Core Information
🔹 Job Title: Marketing Specialist - ICF
🔹 Company: New Jersey Clean Energy Jobs Program
🔹 Location: Newark, New Jersey, United States
🔹 Job Type: Hybrid (Remote with periodic office days)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote with periodic office days)
🚀 Job Overview
Key aspects of this role include:
- Assisting with B2B energy efficiency marketing and advertising for a large utility in New Jersey
- Collaborating with the Account Services team to develop and implement marketing and communications plans
- Coordinating with creative and media services teams to fulfill marketing material development
- Tracking and reporting on campaign metrics and preparing monthly reports
ASSUMPTION: This role requires a strong understanding of B2B marketing and a commitment to energy efficiency and sustainable living.
📋 Key Responsibilities
✅ Assist with the marketing and advertising of B2B energy efficiency programs for a large utility located in New Jersey
✅ Work with the Account Services team to develop and implement marketing and communications plans to educate B2B customers about energy efficiency and drive participation in energy efficiency programs for businesses
✅ Coordinate with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, direct mail campaigns, video, print, outdoor, etc.
✅ Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.
✅ Prepare monthly reports on activities, media analytics, and results of the marketing program
✅ Help develop presentations using PowerPoint and other tools
✅ Track and report on marketing campaign metrics
✅ Prepare and manage printing requests to ensure collateral is in market at all times
✅ Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Advertising, or related majors (or applicants can substitute one year of related experience for one year of education)
Experience: 3+ years of work experience in marketing, advertising, social marketing, or related field, particularly experience working in B2B marketing at an advertising agency or consulting firm
Required Skills:
- Proficient in Microsoft Suite of products especially PowerPoint and Excel
- Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment
- Strong attention to detail and organizational skills
- Experience or exposure to Google Analytics and using other reporting software to track and report on results
Preferred Skills:
- Internship at an advertising agency and/or experience working on a B2B marketing account
- Interest in and commitment to energy efficiency, the environment, and sustainable living
ASSUMPTION: While not explicitly stated, proficiency in digital marketing and social media platforms is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,663.00 - $103,128.00 (based on full-time employment)
Benefits:
- Quality of life: Flexible workplace arrangements, work-life balance
- Investment of the community: Donation matching, volunteer opportunities
- Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
Working Hours: 40 hours per week, with periodic office days in Newark, NJ
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The actual salary may vary based on factors such as relevant work experience, skills, certifications, and contract provisions.
📌 Applicant Insights
🔍 Company Context
Industry: Energy and Utilities, focusing on clean energy and energy efficiency
Company Size: The New Jersey Clean Energy Jobs Program is a government initiative, so the company size is not applicable in the traditional sense. However, it is part of a larger state-wide program aimed at creating jobs and promoting clean energy.
Founded: The New Jersey Clean Energy Jobs Program was established in 2009 as part of the state's efforts to promote clean energy and create jobs in the sector.
Company Description:
- The New Jersey Clean Energy Jobs Program is a state-funded initiative aimed at creating jobs and promoting clean energy in New Jersey
- The program offers various incentives and programs to encourage energy efficiency, renewable energy, and clean transportation
- The program is administered by the New Jersey Board of Public Utilities (NJBPU) and works with various stakeholders, including utilities, businesses, and residents
Company Specialties:
- Energy efficiency programs
- Renewable energy initiatives
- Clean transportation projects
- Job training and workforce development
Company Website: https://www.njcleanenergy.com/
ASSUMPTION: The New Jersey Clean Energy Jobs Program is a government initiative focused on promoting clean energy and creating jobs in the sector. It works with various stakeholders, including utilities, businesses, and residents, to implement energy efficiency and renewable energy programs.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The Marketing Specialist will report to the Account Services team and work closely with creative and media services teams
Work Arrangement: Hybrid (Remote with periodic office days in Newark, NJ)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse energy efficiency programs and campaigns
- Possibility to transition into other roles within the New Jersey Clean Energy Jobs Program or related organizations
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field and the broader clean energy sector.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with periodic office days)
Office Location(s): Newark, NJ
Geographic Context:
- Newark is the most populous city in New Jersey and is located in the New York metropolitan area
- The city is home to several Fortune 500 companies and has a diverse economy focused on finance, healthcare, logistics, and technology
- Newark has a humid subtropical climate, with hot, humid summers and cold, snowy winters
Work Schedule: 40 hours per week, with flexible remote work arrangements and periodic office days in Newark, NJ
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration, providing flexibility and the opportunity to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the program director
Key Assessment Areas:
- Marketing and advertising experience, particularly in B2B settings
- Understanding of energy efficiency and clean energy concepts
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and deadlines
Application Tips:
- Highlight relevant marketing and advertising experience, particularly in B2B settings
- Tailor your resume and cover letter to emphasize your understanding of energy efficiency and clean energy concepts
- Demonstrate your strong organizational skills and attention to detail in your application materials
- Prepare for interview questions related to your marketing experience, energy efficiency knowledge, and ability to manage multiple projects and deadlines
ATS Keywords: Marketing, Advertising, B2B, Energy Efficiency, Campaign Management, Project Management, Microsoft Office, Google Analytics
ASSUMPTION: The application process may include assessments of your marketing skills, knowledge of energy efficiency, and ability to manage multiple projects and deadlines. Be prepared to provide specific examples of your experience and accomplishments in these areas.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Project management tools (e.g., Microsoft Project, Asana, Trello)
- Marketing and advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Analytics is required for this role. Familiarity with project management tools and marketing and advertising platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and new ideas to drive clean energy adoption
- Collaboration: Working together to achieve common goals and create lasting impact
- Excellence: Striving for the highest standards in all aspects of our work
Work Style:
- Flexible: Offering remote work options and flexible scheduling
- Dynamic: Working on diverse energy efficiency programs and campaigns
- Results-driven: Focusing on achieving measurable outcomes and making a meaningful impact
Self-Assessment Questions:
- Do you have a strong understanding of B2B marketing and a commitment to energy efficiency and sustainable living?
- Are you comfortable working in a dynamic, results-driven environment?
- Do you have strong organizational skills and the ability to manage multiple projects and deadlines?
ASSUMPTION: The New Jersey Clean Energy Jobs Program values innovation, collaboration, and excellence in all aspects of its work. Applicants should be comfortable working in a flexible, dynamic, and results-driven environment and have a strong understanding of B2B marketing and a commitment to energy efficiency and sustainable living.
⚠️ Potential Challenges
- Working with multiple stakeholders, including utilities, businesses, and residents, may require strong communication and project management skills
- Keeping up with the latest trends and best practices in energy efficiency and marketing may require continuous learning and professional development
- Balancing remote work and in-person collaboration may require strong time management and communication skills
- Working on diverse energy efficiency programs and campaigns may require adaptability and a willingness to learn new skills
ASSUMPTION: Applicants should be prepared to face potential challenges related to working with multiple stakeholders, keeping up with industry trends, balancing remote work and in-person collaboration, and adapting to diverse energy efficiency programs and campaigns.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on B2B energy efficiency marketing and its hybrid work arrangement
- Industry-specific context: The energy and utilities industry is highly regulated and focused on promoting clean energy and energy efficiency
- Career path comparison: This role offers opportunities for professional growth and development within the marketing field and the broader clean energy sector
ASSUMPTION: This role is unique in its focus on B2B energy efficiency marketing and its hybrid work arrangement. Applicants should be prepared to work in a highly regulated industry and have a strong understanding of energy efficiency and clean energy concepts.
📝 Sample Projects
- Developing and implementing a marketing campaign to promote energy efficiency programs for small and medium-sized businesses
- Creating and distributing marketing materials, such as brochures, flyers, and email newsletters, to educate B2B customers about energy efficiency and drive program participation
- Coordinating with creative and media services teams to develop and execute advertising campaigns, including online, print, and social media advertisements
ASSUMPTION: These sample projects illustrate the diverse range of marketing and advertising tasks that the Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing and advertising campaigns that the team works on, and how this role contributes to their success?
- How does the team collaborate with utilities, businesses, and residents to implement energy efficiency programs and campaigns?
- What opportunities are there for professional growth and development within the marketing team and the broader clean energy sector?
- How does the team balance remote work and in-person collaboration to achieve its goals?
- What are the most challenging aspects of working on diverse energy efficiency programs and campaigns, and how does the team overcome these challenges?
ASSUMPTION: These key questions help applicants better understand the role, the team dynamics, and the opportunities for professional growth and development within the New Jersey Clean Energy Jobs Program.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.njcleanenergy.com/careers
- Tailor your resume and cover letter to highlight your relevant marketing and advertising experience, particularly in B2B settings, and your understanding of energy efficiency and clean energy concepts
- Prepare for interview questions related to your marketing experience, energy efficiency knowledge, and ability to manage multiple projects and deadlines
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
