Marketing Specialist (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Specialist (m/w/d)

🔹 Company: Char-Broil Europe GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-level (5-10 years)

🔹 Remote Status: Hybrid (3 days office, 2 days home office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing concepts independently
• Managing marketing projects, including budget planning and control
• Collaborating with the sales team to drive market penetration
• Coordinating external agencies for efficient and goal-oriented project execution
• Planning and executing events, from conception to realization
• Designing creative shop-in-shop displays to strengthen brand presence at the point of sale

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on project management and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and implement strategic marketing concepts independently

✅ Manage marketing projects, including budget planning and control

✅ Collaborate with the sales team to drive market penetration

✅ Coordinate external agencies for efficient and goal-oriented project execution

✅ Plan and execute events, from conception to realization

✅ Design creative shop-in-shop displays to strengthen brand presence at the point of sale

ASSUMPTION: This role requires a strong focus on strategic planning, project management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on project management and strategic planning

Required Skills:

• Proven experience in strategic and conceptual marketing
• Strong project management skills, with a focus on event management
• Ability to work collaboratively and manage budgets effectively
• Fluency in German and English

Preferred Skills:

• Experience in the grill or outdoor cooking industry
• Knowledge of the German market

ASSUMPTION: Candidates with experience in the grill or outdoor cooking industry may have a competitive advantage, but this is not a strict requirement.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for mid-level marketing roles in Germany)

Benefits:

• Flexible working hours and smart-working options
• Abwechslungsreiche Tätigkeiten und die Möglichkeit, Prozesse aktiv mitzugestalten.
• Angenehme Arbeitsatmosphäre in modernem, neuen Office mit einem internationalen Team.
• Family & Friends Programm: Vergünstigungen auf unsere Grills & Accessoires.
• Übernahme des HVV Ticket oder Zuschuss zum PKW-Parkplatz.
• Steuerfreies Gehaltsextra durch Gutscheine zur freien Verfügung.
• Workation in der EU und in Heimatländern.

Working Hours: Full-time (40 hours per week), with flexible hours and smart-working options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Char-Broil is a leading grill manufacturer in the United States, with a strong presence in Europe. The company specializes in outdoor cooking equipment and accessories.

Company Size: Char-Broil Europe GmbH is a medium-sized company with a European headquarters in Hamburg, Germany. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's success.

Founded: Char-Broil was founded in 1948 in Columbus, Georgia, USA. The company expanded into Europe in 2011 and has since grown to become one of the strongest growing brands in Germany.

Company Description:

• Char-Broil is a family-owned manufacturer of grill equipment and accessories
• The company operates in the United States, Canada, Latin America, Australia, and Europe
• Char-Broil is committed to providing high-quality, durable, and innovative grilling products

Company Specialties:

• Grill manufacturing
• Outdoor cooking equipment
• Grill accessories

Company Website: https://www.charbroil.de/

ASSUMPTION: Char-Broil's focus on quality and innovation, along with its family-owned structure, creates a unique work environment that values employee input and growth.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with the sales team, external agencies, and other internal departments.

Work Arrangement: Hybrid (3 days office, 2 days home office)

Growth Opportunities:

• Potential advancement to a senior marketing role or management position
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: This role offers significant growth potential, as Char-Broil is a growing company with a strong presence in Europe and beyond.

🌍 Location & Work Environment

Office Type: Modern, new office with an international team

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the country's media and creative industries
• The city offers a high quality of life, with a rich cultural scene, numerous parks, and a vibrant nightlife
• Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week), with flexible hours and smart-working options

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance and the opportunity to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Marketing Manager and/or other relevant team members
• Final interview with the company's management

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Project management skills and ability to work collaboratively
• Budget management and resource allocation
• Language skills (German and English)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing projects and their outcomes
• Demonstrate your understanding of the grill industry and Char-Broil's products
• Showcase your ability to work collaboratively and manage projects effectively

ATS Keywords: Marketing Specialist, Strategic Marketing, Project Management, Event Management, Budget Management, Team Collaboration, Agency Coordination, Self-Organization, Resource Management

ASSUMPTION: Char-Broil's application process is designed to assess candidates' marketing expertise, project management skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)
• Event management platforms (e.g., Eventbrite, Cvent)
• Budgeting and financial management tools (e.g., Microsoft Excel, Google Sheets)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Customer focus

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Innovative

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable managing projects and budgets independently?
• Do you have a strong understanding of the grill industry and Char-Broil's products?
• Are you able to adapt to new situations and technologies quickly?

ASSUMPTION: Char-Broil values candidates who are innovative, collaborative, and results-driven, with a strong understanding of the grill industry and the company's products.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The grill industry can be competitive, and candidates may face challenges in driving market penetration and increasing brand awareness
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
• The role may require occasional travel to attend events or meet with external partners

ASSUMPTION: These challenges can be overcome through effective project management, strong communication skills, and a results-driven approach.

📈 Similar Roles Comparison

• This role is similar to other marketing specialist positions, but with a focus on the grill industry and event management
• Compared to other mid-level marketing roles, this position offers a unique opportunity to work for a family-owned company with a strong global presence
• Career paths for this role may include advancement to senior marketing roles or management positions within the company

ASSUMPTION: This role offers a unique opportunity to work in the grill industry and gain experience in event management, with potential for career growth within the company.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new grill product line
• Planning and coordinating a major industry event, including vendor management, logistics, and promotion
• Designing and implementing a creative shop-in-shop display to strengthen brand presence at the point of sale

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage marketing projects, coordinate events, and develop creative solutions to drive brand awareness and market penetration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its marketing team?
• What is the company's approach to event management, and how does this role fit into that strategy?
• How does the company collaborate with external agencies, and what is the expected level of involvement for this role?
• What are the most challenging aspects of working in the grill industry, and how does this role address those challenges?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's marketing strategy, and the challenges and opportunities presented by the grill industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing projects and their outcomes
• Demonstrate your understanding of the grill industry and Char-Broil's products
• Showcase your ability to work collaboratively and manage projects effectively
• Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.