Marketing Specialist (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Specialist (m/w/d)

🔹 Company: Char-Broil Europe GmbH

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing concepts independently
• Managing marketing projects including budget planning and control
• Working closely with the sales team to drive market engagement
• Coordinating external agencies efficiently and effectively
• Planning and executing events and creating shop-in-shop displays

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on project management and team collaboration.

📋 Key Responsibilities

✅ Developing and implementing strategic marketing concepts independently

✅ Managing marketing projects including budget planning and control

✅ Working closely with the sales team to drive market engagement

✅ Coordinating external agencies efficiently and effectively

✅ Planning and executing events and creating shop-in-shop displays

ASSUMPTION: The role requires a strong understanding of the marketing mix, event management, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on project management and strategic planning

Required Skills:

• Proven experience in strategic and conceptual marketing
• Strong project management and event management skills
• Excellent organizational skills and the ability to work independently
• Strong budget management skills
• Excellent communication and team collaboration skills
• Fluency in German and English

Preferred Skills:

• Experience in the consumer goods industry
• Knowledge of the German market
• Experience with external agencies

ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on project management and strategic planning. Fluency in German is essential for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and smart-working options
• Discounts on Char-Broil grills and accessories
• Public transport ticket coverage or parking space allowance
• Tax-free vouchers
• Workation opportunities in the EU and home countries

Working Hours: Full-time (40 hours per week), with flexible hours and smart-working options

ASSUMPTION: The salary range is based on industry standards for marketing specialists with 5-10 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically outdoor cooking equipment

Company Size: Medium-sized, with a global presence and a focus on growth

Founded: 1948 (in the US), with European operations starting in 2011

Company Description:

• Char-Broil is a leading manufacturer of grills and outdoor cooking equipment
• The company is known for its innovative products and strong brand presence
• Char-Broil is committed to sustainability and responsible business practices

Company Specialties:

• Grill manufacturing and design
• Marketing and branding
• Sales and distribution

Company Website: https://www.charbroil.de/

ASSUMPTION: Char-Broil is a well-established company with a strong brand and a focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: The Marketing Specialist reports directly to the Marketing Manager

Work Arrangement: Hybrid, with 3 office days per week and 2 remote days

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to work on international projects and gain global experience
• Chance to develop leadership and management skills

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, newly renovated office with an international team

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major economic hub
• The city is known for its vibrant culture, rich history, and beautiful architecture
• Hamburg offers a high quality of life, with excellent education, healthcare, and recreational opportunities

Work Schedule: Full-time (40 hours per week), with flexible hours and smart-working options

ASSUMPTION: Hamburg offers a dynamic and vibrant work environment, with a high quality of life and excellent professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Marketing strategy and planning
• Project management and event planning
• Budget management and resource allocation
• Communication and team collaboration skills
• Language skills (German and English)

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills
• Demonstrate your understanding of the German market and Char-Broil's products
• Showcase your project management and event planning skills with specific examples
• Prepare questions to ask the interviewer about the company, team, and role

ATS Keywords: Marketing strategy, project management, event planning, budget management, team collaboration, German market, Char-Broil products

ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
• Event planning tools (e.g., Eventbrite, Cvent, Bizzabo)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer focus and satisfaction
• Collaboration and teamwork
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving goals
• Collaborative and team-oriented
• Flexible and adaptable

Self-Assessment Questions:

• How do you approach strategic marketing planning and execution?
• Can you provide an example of a successful event you've planned and executed?
• How do you prioritize and manage multiple projects and deadlines?
• How do you collaborate effectively with external agencies and vendors?

ASSUMPTION: Char-Broil values innovation, customer focus, and collaboration, and seeks candidates who align with these values and work styles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with external agencies and vendors to ensure consistent brand messaging and quality
• Adapting to a dynamic and fast-paced work environment
• Balancing the demands of a hybrid work arrangement

ASSUMPTION: The role may present challenges related to project management, vendor management, and work-life balance.

📈 Similar Roles Comparison

• Marketing Manager: Responsible for overall marketing strategy and team leadership, whereas the Marketing Specialist focuses on project execution and coordination
• Event Manager: Specializes in event planning and execution, whereas the Marketing Specialist has a broader marketing focus that includes events
• Brand Manager: Focuses on brand strategy and management, whereas the Marketing Specialist focuses on marketing project execution and coordination

ASSUMPTION: The Marketing Specialist role is distinct from other marketing roles in its focus on project execution and coordination, with a strong emphasis on project management and event planning skills.

📝 Sample Projects

• Developing and implementing a strategic marketing plan for a new product launch
• Planning and executing a large-scale consumer event, such as a grill festival or cooking demonstration
• Managing a marketing campaign, including budget planning, vendor coordination, and performance tracking

ASSUMPTION: The Marketing Specialist role involves a wide range of projects, from strategic planning to event execution and campaign management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is this role expected to fit into that framework?

ASSUMPTION: These questions are designed to help candidates understand the role's priorities, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and skills
• Prepare for the interview by researching the company, its products, and the German market
• Prepare questions to ask the interviewer about the company, team, and role
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.