Marketing Specialist - On Premise

📌 Core Information

🔹 Job Title: Marketing Specialist - On Premise

🔹 Company: Metcash

🔹 Location: Truganina, VIC, Australia

🔹 Job Type: Permanent, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Delivering digital marketing campaigns and managing website updates
• Assisting in creating social media content and coordinating supplier-funded campaigns
• Ensuring consistent brand messaging across all digital channels
• Supporting trade media, PR, and budget tracking

ASSUMPTION: This role requires a strong understanding of digital marketing platforms, content creation, and Meta tools. The ideal candidate will have experience in the liquor or FMCG sectors and be proactive, passionate about marketing, and excited to support the success of independent liquor businesses.

📋 Key Responsibilities

✅ Deliver digital marketing campaigns, share performance insights, and support strategy improvements

✅ Work with internal teams to ensure consistent brand messaging across all digital channels

✅ Manage website updates and EDMs, keeping content accurate, engaging, and aligned with campaigns

✅ Assist in creating and scheduling social media content while monitoring engagement and reporting on performance

✅ Help develop quarterly catalogue briefs, gather supplier content, and coordinate distribution

✅ Tailor marketing communications to different customer groups to strengthen engagement

✅ Coordinate supplier-funded campaigns and build strong relationships through clear communication

✅ Support trade media, PR, and budget tracking, ensuring assets meet brand standards and campaigns stay on budget

ASSUMPTION: This role requires strong writing and communication skills, attention to detail, and a data-savvy approach to campaign optimization.

🎯 Required Qualifications

Education: Tertiary qualifications in Marketing and/or Communications

Experience: 2-4 years of experience in marketing, ideally in the liquor, FMCG, or wholesale sectors

Required Skills:

• Digital marketing platforms
• Content creation
• Meta tools
• Strong writing and communication skills
• Attention to detail
• Data analysis

Preferred Skills:

• Experience with specific liquor or FMCG brands
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with specific liquor or FMCG brands and fluency in additional languages could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 AUD per annum

Benefits:

• Flexible work environment
• 5th week of annual leave
• Well-being days
• Volunteer day
• Learning and development opportunities
• Gender-neutral paid parental leave
• LGBTQ inclusion
• Neutral gender pay gap
• Mental health accreditation
• Team member discounts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing specialist role with 2-4 years of experience in the liquor or FMCG sectors in Australia.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale distribution and marketing

Company Size: 201-500 employees

Founded: 1971

Company Description:

• Metcash is Australia's leading wholesale distribution company, with revenue exceeding $18 billion in FY23
• They support independent retailers to be the 'Best Store in Their Town' by providing merchandising, operational, and marketing support across their food, liquor, and hardware pillars
• Metcash is dedicated to fostering diversity and inclusion in the workplace and is proud to be an equal opportunity employer

Company Specialties:

• Wholesale distribution
• Retail support
• Marketing services

Company Website: www.metcash.com.au

ASSUMPTION: Metcash's large size and diverse offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager - ALM On-Premise

Work Arrangement: On-site, with the option for flexible work arrangements

Growth Opportunities:

• Progression to a senior marketing role within the ALM On-Premise team
• Expansion into other marketing roles within Metcash
• Potential career advancement into management or leadership positions

ASSUMPTION: This role offers opportunities for growth and development within the ALM On-Premise team and potentially across other marketing roles within Metcash.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Truganina, VIC, Australia

Geographic Context:

• Truganina is a suburb of Melbourne, Victoria, Australia
• The area is known for its industrial and commercial developments
• It is well-connected by major roads and public transportation

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements

ASSUMPTION: The office location in Truganina offers easy access to major roads and public transportation, making it convenient for employees to commute.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final interview with the marketing manager

Key Assessment Areas:

• Marketing skills and experience
• Digital marketing platform proficiency
• Communication and writing skills
• Attention to detail and data analysis

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Metcash and the ALM On-Premise team to demonstrate your understanding of the role and company

ATS Keywords: Digital marketing, content creation, Meta tools, liquor industry, FMCG, wholesale, campaign optimization, communication skills, data analysis, collaboration, supplier coordination, customer engagement, marketing strategy, performance insights, promotions, PR support, budget tracking

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and fit with the ALM On-Premise team. Demonstrating relevant experience and a strong understanding of the role and company will be crucial for success.

🛠️ Tools & Technologies

• Digital marketing platforms (e.g., Google Ads, Facebook Ads)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Meta tools (e.g., Facebook Business Manager, Google Analytics)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in digital marketing platforms, content creation tools, and Meta tools will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Agile
• Accountable

Work Style:

• Team-oriented
• Adaptable
• Results-driven
• Data-informed
• Creative

Self-Assessment Questions:

• How do you align with Metcash's company values, particularly in the context of this role?
• How comfortable are you working in a fast-paced, collaborative environment, and adapting to changing priorities?
• How do you approach data analysis and using insights to inform marketing strategies?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Metcash's company values and work style, as well as a solid understanding of data-driven marketing strategies.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Balancing creative and analytical aspects of the role
• Adapting to changes in marketing strategies or priorities
• Working with various internal teams and external suppliers

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is more focused on digital marketing and on-premise liquor support compared to other marketing roles within Metcash
• It requires a unique blend of digital marketing expertise and understanding of the liquor industry
• Career progression may involve moving into other marketing roles within Metcash or specializing in on-premise liquor marketing

ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and the liquor industry, with potential for growth and specialization within Metcash.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a new liquor product launch
• Creating and scheduling social media content for ALM On-Premise's various channels
• Managing the website and EDM updates for an ALM On-Premise customer event

ASSUMPTION: These sample projects demonstrate the hands-on, creative, and strategic aspects of the role, requiring strong marketing skills and attention to detail.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for ALM On-Premise?
• What are the most significant challenges facing the ALM On-Premise team currently, and how can this role address them?
• How does Metcash support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Metcash foster a culture of innovation and creativity within its marketing teams?

ASSUMPTION: Asking these questions will help candidates understand the role's context, priorities, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Metcash and the ALM On-Premise team to demonstrate your understanding of the role and company
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.