Marketing Specialist - Product Marketing

📌 Core Information

🔹 Job Title: Marketing Specialist - Product Marketing

🔹 Company: Voltex Electrical

🔹 Location: Old Reynella, South Australia, Australia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Translating market insights into product positioning and demand-generating campaigns
• Coordinating go-to-market launches and driving demand through integrated campaigns
• Collaborating cross-functionally with teams such as Product Development, Supply Chain, Sales, and CX
• Analyzing data and metrics to optimize tactics and ensure profitable launches

ASSUMPTION: This role requires a strong understanding of B2B/B2T marketing and the ability to work effectively with various teams to drive product success.

📋 Key Responsibilities

✅ Build data-driven demand forecasts by working with category managers to own a rolling category/unit level forecast

✅ Validate markets and concepts early by benchmarking competitors and testing value propositions with frontline sparkies

✅ Lead pilot programs and field trials to refine products and positioning before national launch

✅ Own product positioning and messaging by crafting clear value propositions, feature/benefit stories, and sales collateral

✅ Plan and execute go-to-market launches by coordinating timing, pricing, packaging, and promotion with relevant teams

✅ Drive demand and lead nurturing through integrated campaigns that fill the funnel with qualified leads and move existing customers to new categories

✅ Champion data-driven iteration by tracking launch KPIs, channel ROI, and voice-of-customer metrics to optimize tactics

✅ Enable sales and CX teams by equipping them with training, playbooks, and objection-handling materials to boost their confidence and close rates

✅ Collaborate cross-functionally with teams such as engineers, warehouse, digital, and finance to ensure every launch lands smoothly and profitably

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple launches at pace.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in marketing, preferably with experience in product marketing, category management, or related B2B/B2T roles

Required Skills:

• Data analysis and interpretation
• Product marketing and category management
• Campaign management and sales collateral development
• Market research and customer insights
• Go-to-market strategy and launch planning
• Cross-functional collaboration and project management
• Communication and strategic thinking

Preferred Skills:

• Experience with Google Analytics and CRM platforms
• Knowledge of the electrical industry or related B2T sectors
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a Bachelor's degree in a relevant field is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in South Australia, the estimated salary range is AU$70,000 - AU$90,000 per annum. This range takes into account the experience level required and the company's size (51-200 employees).

Benefits:

• Annual bonus linked to product adoption metrics
• Staff discount on the entire range of Voltex products

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Voltex Electrical is a privately-held company specializing in the design, manufacturing, and distribution of electrical accessories. They operate in the appliances, electrical, and electronics manufacturing industry.

Company Size: Voltex Electrical has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Voltex Electrical was founded in 2001 and has since grown to become Australia's fastest-growing direct-to-tradie electrical brand.

Company Description:

• Voltex Electrical is a direct manufacturer responsible for the entire product lifecycle from design to distribution
• The company is committed to quality, reliability, and customer satisfaction, offering a 25-year warranty on its products
• Voltex Electrical fosters a culture of trust, transparency, and creativity, encouraging employees to think outside the box and drive innovation

Company Specialties:

• Design and manufacturing of electrical accessories
• Direct-to-tradie sales and distribution
• Customer-focused product development and support

Company Website: http://www.voltexelectrical.com.au

ASSUMPTION: Voltex Electrical's commitment to quality and customer satisfaction is a key factor in its success and should be considered by applicants.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in product marketing, category management, or related B2B/B2T roles.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including Product Development, Supply Chain, Sales, and CX.

Work Arrangement: This is an on-site position based in Old Reynella, South Australia. The role may require occasional travel to the company's headquarters in Smithfield, New South Wales.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding product knowledge and expertise in the electrical industry
• Developing leadership and management skills through cross-functional collaboration

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to gain valuable experience in the electrical industry.

🌍 Location & Work Environment

Office Type: Voltex Electrical's office in Old Reynella is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 38 Panalatinga Rd, Old Reynella, South Australia 5161, AU

Geographic Context:

• Old Reynella is a suburb of Adelaide, the capital city of South Australia
• The area is known for its strong manufacturing and industrial sectors
• Adelaide offers a high quality of life with a mild Mediterranean climate, affordable housing, and a vibrant cultural scene

Work Schedule: Standard business hours, Monday to Friday, with the possibility of occasional overtime or weekend work to support product launches or campaigns.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, collaborative environment and be willing to adapt their work schedule to support the needs of the business.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the hiring manager and relevant team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing and product knowledge
• Data analysis and interpretation skills
• Cross-functional collaboration and project management
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the electrical industry and Voltex Electrical's products
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and be prepared to discuss how your skills and experience align with their values and culture

ATS Keywords: Product Marketing, Category Management, B2B Marketing, Campaign Management, Sales Collateral, Market Research, Cross-Functional Collaboration, Demand Generation, Customer Insights, Go-To-Market Strategy, Launch Planning, Project Management, Communication, Strategic Thinking

ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills, as well as their understanding of the electrical industry and Voltex Electrical's products.

🛠️ Tools & Technologies

• Google Analytics
• CRM platforms (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management software (e.g., Asana, Trello)
• Design and presentation tools (e.g., Adobe Creative Suite, PowerPoint)

ASSUMPTION: Applicants should be comfortable using marketing and project management tools, as well as CRM and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Empowering

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and strategic
• Customer-centric

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have a customer-centric mindset and a passion for understanding customer needs?
• Are you able to work effectively with various teams and stakeholders to drive product success?

ASSUMPTION: Applicants should assess their fit with Voltex Electrical's values and work style to ensure they are a good match for the company culture.

⚠️ Potential Challenges

• Managing multiple product launches simultaneously
• Balancing data-driven decision-making with creative marketing strategies
• Working effectively with various teams and stakeholders to ensure successful product launches
• Keeping up with the fast-paced, dynamic nature of the electrical industry

ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on cross-functional collaboration and data-driven decision-making
• In the electrical industry, this role requires a strong understanding of the unique needs and preferences of electricians and contractors
• Career progression in this role may involve expanding product knowledge and expertise, as well as developing leadership and management skills

ASSUMPTION: Applicants should consider how their skills and experience align with the unique requirements of this role and the electrical industry.

📝 Sample Projects

• Conducting market research to validate a new product concept and refine its positioning
• Planning and executing a go-to-market launch for a new switch or fitting, including coordinating with various teams and stakeholders
• Developing sales collateral and training materials to equip the sales and CX teams with the information they need to close deals and support customers

ASSUMPTION: Applicants should be prepared to provide examples of their past marketing projects and discuss how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical launch process for a new product, and how my role would fit into that process?
• How does the marketing team collaborate with other departments, such as Product Development and Sales, to ensure successful product launches?
• What are the most significant challenges facing the electrical industry, and how does Voltex Electrical differentiate itself from competitors?
• How does Voltex Electrical support the professional development and growth of its employees?
• What is the company's long-term vision for its product portfolio, and how does this role contribute to that vision?

ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the company, and its culture, as well as to demonstrate their fit with the organization's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/8V3sn1oDnnPDq5MzFRrMMr/marketing-specialist---product-marketing-in-old-reynella-at-voltex-electrical
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your understanding of the electrical industry and Voltex Electrical's products
• Prepare examples of your past marketing campaigns and their outcomes, and be ready to discuss how they align with the responsibilities of this role
• Research the company and be prepared to discuss how your skills and experience align with their values and culture
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.