📌 Core Information
🔹 Job Title: Marketing Specialist (Salewa & Wild Country & Evolv) in the area of Messen / Events & Sponsoring
🔹 Company: Oberalp
🔹 Location: Kiefersfelden, Germany (with remote work options)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site with remote work options
🚀 Job Overview
Key aspects of this role include:
- Organizing and executing B2B & B2C events in Austria and Germany
- Supporting international events and developing communication plans
- Coordinating the event team and managing test material
- Planning and executing athlete events and projects
- Negotiating sponsorship contracts and further developing the sponsorship strategy
ASSUMPTION: This role requires strong organizational skills, creativity, and a passion for outdoor sports. Previous event management experience is beneficial but not required.
📋 Key Responsibilities
✅ Organize and execute B2B & B2C events in Austria and Germany
✅ Support international events and develop communication plans
✅ Coordinate the event team and manage test material
✅ Plan and execute athlete events and projects
✅ Negotiate sponsorship contracts and further develop the sponsorship strategy
ASSUMPTION: The role involves a mix of strategic planning and operational execution, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Completed degree or training in marketing, event management, or a related field
Experience: Some experience in marketing or event management
Required Skills:
- Strong organizational skills
- Excellent communication skills
- Creativity and a passion for outdoor sports
- Basic knowledge of project management
- Proficiency in MS Office
- Basic knowledge of English (additional languages are a plus)
Preferred Skills:
- Experience in the outdoor sports industry
- Experience with event management software
ASSUMPTION: Candidates with relevant experience and a strong passion for outdoor sports are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €28,000 - €35,000 per year (gross, based on experience and qualifications)
Benefits:
- Company pension scheme
- Discounts on Oberalp products
- Flexible working hours
- Home office options
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing positions in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Oberalp is a family-owned company that designs, develops, and distributes innovative products for ambitious mountaineers. They operate in the sporting goods manufacturing industry and have a strong focus on sustainability.
Company Size: Oberalp has 1,001-5,000 employees worldwide, providing a large and diverse work environment.
Founded: Oberalp was founded in 1981 by Heiner Oberrauch and is headquartered in Bolzano, Italy.
Company Description:
- Oberalp is a house of brands, with six own mountain brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt.
- The company also distributes brands such as Under Armour, Fischer, One / Way, Barts, Falke, Burlington, 2117 of Sweden, Bollé, and Spy+.
- Oberalp is committed to sustainability and invests in choices that consider the world they're leaving behind for future generations.
Company Specialties:
- Sporting goods
- Mountain sports
- Sports brands
- Sustainable sports
- Hiking, trekking, and climbing
- Worldwide distribution
- Circularity
Company Website: http://www.oberalp.com
ASSUMPTION: Oberalp's commitment to sustainability and outdoor sports makes it an attractive employer for candidates who share these values.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: The role is primarily on-site, with remote work options available for some tasks.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to include additional brands or regions
- Opportunities to work on international projects and events
ASSUMPTION: Oberalp's international presence and diverse brand portfolio offer numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Oberalp's Kiefersfelden office is a modern, collaborative workspace with a casual dress code.
Office Location(s): Kiefersfelden, Germany (with remote work options)
Geographic Context:
- Kiefersfelden is located in the Bavarian Alps, offering easy access to outdoor activities
- The region has a mild climate and is known for its natural beauty
- Kiefersfelden is close to the Austrian border, providing opportunities for international travel
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The location and work environment at Oberalp's Kiefersfelden office are well-suited for candidates who enjoy outdoor activities and a collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Problem-solving skills and creativity
- Communication and presentation skills
- Organizational skills and attention to detail
- Passion for outdoor sports and understanding of the industry
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your passion for outdoor sports and understanding of the industry
- Prepare examples of successful events or projects you've worked on
- Research Oberalp's brands and values to show your fit with the company culture
ATS Keywords: Marketing, Event Management, Communication, Organization, Creativity, Project Management, Team Coordination, Sponsorship Strategy, B2B Events, B2C Events, Test Material Handling, English Proficiency, MS Office, Outdoor Sports Affinity
ASSUMPTION: Oberalp's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, communication, and organizational skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Event management software (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are standard in the event management and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Passion for mountains and outdoor sports
- Curated simplicity and a focus on essentials
- Positive people who shape the company
- Growth through shared success
- Courage to follow new paths and innovate
- Thoughtful use of resources and the environment
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you share Oberalp's passion for mountains and outdoor sports?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong communication and interpersonal skills?
- Are you adaptable and open to change?
ASSUMPTION: Oberalp's company culture is centered around a passion for outdoor sports, collaboration, and innovation, making it an attractive employer for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously may be challenging
- Working with international teams and stakeholders may require strong communication and cultural sensitivity
- Balancing operational tasks with strategic planning may be demanding
- Adapting to a dynamic work environment and changing priorities may be necessary
ASSUMPTION: The role of Marketing Specialist at Oberalp presents numerous opportunities for growth and development, but also comes with potential challenges that require strong organizational skills and adaptability.
📈 Similar Roles Comparison
- Unlike other event management roles, this position focuses on both B2B and B2C events, requiring a broader skill set
- Compared to other marketing roles, this position has a stronger focus on event management and sponsorship strategy
- Career progression in this role may lead to senior marketing positions within the company or expansion into international markets
ASSUMPTION: This role offers a unique blend of event management, marketing, and sponsorship strategy, making it an attractive opportunity for candidates interested in a diverse and challenging position.
📝 Sample Projects
- Planning and executing a successful B2B event for outdoor industry professionals
- Developing and implementing a communication plan for an international event
- Managing test material for a new product launch and coordinating with the event team
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Specialist role at Oberalp.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Oberalp support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Oberalp approach sustainability and environmental responsibility in its events and operations?
- What opportunities are there for international travel and collaboration with other Oberalp offices?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful events or projects you've worked on
- Research Oberalp's brands and values to show your fit with the company culture
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
