Marketing Specialist - Scanjet in Gothenburg

📌 Core Information
🔹 Job Title: Marketing Specialist - Scanjet
🔹 Company: Alfa Laval
🔹 Location: Gothenburg, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing


---


📌 Essential Job Details


🚀 Job Overview
As a Marketing Specialist at Scanjet, a leading global provider of innovative solutions for cleaning and level measurement in the marine, offshore, and industrial sectors, you will play a crucial role in driving the company's growth strategy. You will be responsible for developing and executing impactful marketing campaigns, leveraging the latest AI-driven tools to engage international customers and support the sales team's objectives.


ASSUMPTION: Scanjet is a member of the Alfa Laval group, a global leader in the industrial equipment and solutions industry, indicating a stable and well-established company.


---


📋 Key Responsibilities
✅ Develop a comprehensive marketing strategy targeting end customers in marine, offshore, and industrial markets
✅ Align marketing efforts with sales goals by working closely with sales teams to identify customer needs and opportunities
✅ Utilize advanced AI tools to create engaging videos, web content, and other relevant marketing materials tailored to different market segments
✅ Explore and implement AI-driven tools to automate, personalize, and optimize marketing efforts (e.g., chatbots, predictive analytics, content generation)
✅ Create digital content, such as videos, press releases, case studies, newsletters, and social media posts to promote Scanjet's products
✅ Build and execute LinkedIn marketing campaigns to target key industry decision-makers and build brand awareness
✅ Manage the Scanjet website, ensuring high-quality, SEO-optimized content and using tools like Google Analytics to improve performance
✅ Develop and maintain traditional marketing materials, such as case studies, data sheets, and brochures
✅ Plan and execute trade shows, exhibitions, and customer events in collaboration with the sales team
✅ Lead launch and re-launch campaigns to maximize product visibility and customer engagement
✅ Work closely with the international sales team to ensure marketing initiatives support their goals and generate actionable inquiries


ASSUMPTION: The Marketing Specialist role encompasses a wide range of responsibilities, from strategic planning to hands-on content creation and campaign execution, indicating a need for a versatile and proactive professional.


---


🎯 Required Qualifications
Education: Not specified
Experience: Proven experience in developing, executing, and maintaining B2B marketing strategies, preferably within international marine, offshore, and industrial market segments
Skills:
- Expertise in utilizing AI-driven marketing tools for creating dynamic video content and other applications
- Proficient in using Google Analytics and understanding SEO principles
- Experienced in managing websites using WordPress
- Confident user of Adobe InDesign for creating high-quality marketing materials
- Experience in organizing exhibitions, trade shows, and other similar events
- Familiarity with LinkedIn marketing and audience engagement strategies
- Exceptional written and verbal communication skills in English (fluently required), with additional languages as a plus
- Proactive, independent mindset with excellent project management and organizational skills


ASSUMPTION: The role requires a well-rounded marketing professional with a strong background in B2B marketing, technical proficiency in digital tools, and experience in event planning and sales collaboration.


---


💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: According to industry data, the average salary for a Marketing Specialist in Gothenburg, Sweden, ranges from 45,000 to 65,000 SEK per year, depending on experience and qualifications. The compensation offered for this role is likely to be competitive within the local market.


ASSUMPTION: The salary range provided is an industry average based on the role and location, but the actual compensation may vary based on the company's internal policies and the candidate's specific experience.


---


📌 Applicant Insights


🔍 Company Context
Industry Position: Scanjet is a global leader in innovative solutions for cleaning and level measurement of marine and land-based oil and chemical tanks, as well as customized solutions for industrial tanks in the food and brewing industries.
Company Size: As a member of the Alfa Laval group, Scanjet is part of a larger, well-established industrial conglomerate with a strong global presence.
Company Stage: Scanjet is a mature, market-leading company focused on developing future products that meet stringent environmental requirements.


ASSUMPTION: Scanjet's position as a market leader in its specialized industry and its association with the Alfa Laval group suggest a stable, innovative, and environmentally conscious company.


---


📊 Role Analysis
Career Level: This appears to be a mid-level or senior-level Marketing Specialist role, based on the breadth of responsibilities and the requirement for proven experience in B2B marketing.
Reporting Structure: The Marketing Specialist will likely report to the marketing or sales management team and collaborate closely with the international sales team.
Team Size/Composition: The size and composition of the marketing team is not specified, but the need for collaboration with the sales team suggests a relatively small to medium-sized marketing function.
Growth Opportunities: The role offers the opportunity to contribute to the company's 3-year growth strategy, potentially leading to further career advancement within the marketing or sales functions.


ASSUMPTION: The Marketing Specialist role is a strategic position within the organization, with room for professional development and growth.


---


🌍 Location & Work Environment
Office Type: The job is based in Gothenburg, Sweden, with the possibility of in-office work or a hybrid work arrangement.
Geographic Context: Gothenburg is a major industrial and commercial hub in Sweden, known for its thriving manufacturing and technology sectors.
Work Schedule: The job description does not specify the typical work schedule, but full-time employment is likely the standard for this role.
Regional Considerations: Sweden is known for its progressive work culture, emphasis on work-life balance, and strong environmental regulations, which may be relevant to consider for applicants.


ASSUMPTION: The work environment is likely to be professional and collaborative, with a focus on innovation and sustainability to meet the company's growth objectives.


---


💼 Interview & Application Insights
Typical Process: The recruitment process may involve an initial phone/video screening, followed by one or more in-person interviews with the marketing team and potentially cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing strategy development skills, experience with AI-driven tools, content creation abilities, event planning expertise, and collaboration with sales teams.
Application Tips: Applicants should tailor their resumes and cover letters to highlight their relevant B2B marketing experience, familiarity with the marine/industrial sectors, and ability to leverage AI and digital tools.
ATS Keywords: Relevant keywords to include in applications may include "B2B marketing," "marketing strategy," "AI marketing tools," "SEO," "content creation," "event planning," and "sales collaboration."


ASSUMPTION: The recruitment process and assessment criteria are based on standard industry practices for a Marketing Specialist role in a B2B environment.


---


🛠️ Tools & Technologies
- Google Analytics
- WordPress
- Adobe InDesign
- LinkedIn marketing tools
- AI-driven content creation and optimization platforms


ASSUMPTION: The listed tools and technologies are commonly used in modern B2B marketing roles, but the specific software and platforms may vary based on the company's tech stack.


---


👔 Cultural Fit Considerations
Company Values: Based on the job description, Scanjet appears to value innovation, environmental sustainability, global collaboration, and a data-driven, results-oriented approach to marketing.
Work Style: The role requires a proactive, independent mindset with strong project management and organizational skills, suggesting a fast-paced, dynamic work environment.
Self-Assessment: Applicants should consider their ability to thrive in an international, technology-driven marketing function that closely supports sales teams to achieve ambitious growth objectives.


ASSUMPTION: The company culture emphasizes adaptability, creativity, and a collaborative mindset to drive strategic marketing initiatives.


---


⚠️ Potential Challenges
The broad scope of responsibilities, from developing marketing strategy to executing campaigns and managing the website, may present a challenge for some candidates, requiring strong multitasking and prioritization skills.
The need to closely coordinate with the international sales team and leverage AI-driven tools may also require a steep learning curve for those unfamiliar with these aspects of modern B2B marketing.


ASSUMPTION: The role's breadth and the integration of emerging technologies may pose some challenges for less experienced candidates, but the company is likely to provide the necessary support and training.


---


📈 Similar Roles Comparison
This Marketing Specialist role is similar to other B2B marketing positions in the industrial or manufacturing sectors, with a focus on developing strategic campaigns, creating engaging content, and collaborating with sales teams. However, the added emphasis on integrating AI-driven tools and the global nature of the marine, offshore, and industrial markets make this role slightly more specialized than a typical generalist B2B marketing position.


ASSUMPTION: The key differences in this role compared to more generic B2B marketing positions are the industry-specific focus and the technological sophistication required to succeed.


---


📝 Sample Projects
- Develop a comprehensive marketing strategy to promote Scanjet's tank cleaning and level measurement solutions to major players in the marine, offshore, and industrial sectors
- Create a series of AI-generated, video-based case studies showcasing Scanjet's innovative products and their impact on customer operations
- Implement a LinkedIn marketing campaign targeting key decision-makers in the target industries, leveraging advanced audience targeting and content personalization
- Overhaul the Scanjet website, optimizing the content and user experience to improve search engine visibility and lead generation
- Plan and execute a trade show booth at a prominent industry event, designing engaging demonstrations and collateral to generate new sales opportunities


ASSUMPTION: These sample projects align with the key responsibilities outlined in the job description and are representative of the work a Marketing Specialist in this role would be expected to undertake.


---


❓ Key Questions to Ask During Interview
1. How does the marketing team collaborate with the sales team to align on goals and effectively support each other's initiatives?
2. What are the company's top priorities for the marketing function over the next 12-24 months, and how does this role fit into achieving those objectives?
3. Can you provide examples of how Scanjet has leveraged AI-driven tools in its marketing efforts, and what has been the impact on campaign performance and customer engagement?
4. What opportunities are there for professional development and growth within the marketing or sales functions at Scanjet?
5. How does the company's commitment to sustainability and environmental responsibility manifest in its marketing and product development strategies?
6. Can you describe the typical work environment and culture at Scanjet, and what traits tend to make someone successful in this type of role?


ASSUMPTION: These questions cover key aspects of the role, the company, and the work environment to help the applicant assess fit and demonstrate their interest and preparedness.


---


📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


---


📌 Next Steps for Applicants
To effectively pursue this Marketing Specialist opportunity at Scanjet, applicants should:


1. Tailor their resume and cover letter to highlight their relevant B2B marketing experience, particularly in the marine, offshore, or industrial sectors, as well as their expertise in leveraging AI-driven marketing tools.
2. Thoroughly research Scanjet and the Alfa Laval group to understand the company's market position, products, and environmental sustainability initiatives, and be prepared to discuss how their skills and values align with the organization.
3. Review the job description carefully to identify key keywords and phrases to include in their application materials to ensure they pass any applicant tracking systems (ATS).
4. Practice answering questions related to their marketing strategy development skills, experience in content creation and event planning, and ability to collaborate effectively with sales teams.
5. Prepare a set of thoughtful questions to ask during the interview that demonstrate their genuine interest in the role and the company's future plans.
6. Follow up promptly after the interview to reiterate their interest and qualifications, and to address any additional questions the employer may have.


By taking these steps, applicants can position themselves as the ideal candidate for this strategic Marketing Specialist role at Scanjet, a leading innovator in the industrial equipment and solutions industry.