📌 Core Information
🔹 Job Title: Marketing Specialist (SEO)
🔹 Company: saas.group
🔹 Location: South Africa, Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Juicer's SEO strategy
- Managing and optimizing the content pipeline
- Creating engaging social media campaigns
- Collaborating with cross-functional teams to increase organic traffic, sign-ups, and brand awareness
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and cross-functional collaboration. The ideal candidate will have a strong background in SEO, content strategy, or growth marketing and be comfortable working in a remote, asynchronous environment.
📋 Key Responsibilities
✅ SEO & Content Optimization (50%)
- Execute keyword research and mapping based on content clusters (BoFu/MoFu/ToFu)
- Update and optimize existing blog articles for technical and on-page SEO
- Coordinate content calendar (target: 3 articles/week – 2 AI-assisted, 1 human)
- Optimize meta titles, alt texts, CTAs, internal linking, and schema
- Make Juicer more visible in AI tools
- Monitor keyword rankings and organic performance via Semrush, Looker Studio
✅ Content Strategy & Publishing (30%)
- Define and execute editorial content strategy aligned with product goals
- Work with internal/external writers and AI tools to produce and schedule content
- Ensure all content reflects Juicer’s tone of voice and best practices (EEAT, Info Gain)
✅ Social Media Management (20%)
- Manage and grow Juicer’s presence on LinkedIn, X, Instagram, etc.
- Develop post templates and a publishing calendar for new blog posts, product updates, tutorials, and more
- Collaborate with product and customer success teams to surface shareable insights
- Test and iterate on formats: carousel posts, video snippets, memes, and story posts
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on experience in SEO, content strategy, or growth marketing
Required Skills:
- Proven track record in SEO, content strategy, or growth marketing
- Strong understanding of keyword research, SERP intent, and conversion content
- Proficiency in SEO tools (Semrush, Ahrefs, Surfer/NeuronWriter, Search Console)
- Familiarity with AI-powered writing/editing tools (e.g. ChatGPT, Jasper, Frase)
- Experience managing social media channels and creating light visuals (e.g. Canva)
- Great written English, with an eye for clarity, value, and engagement
- Strong organizational skills and ability to work cross-functionally
Preferred Skills:
- Experience with SaaS, B2B, or developer-facing products
- Familiarity with Mixpanel, Looker Studio, or Google Tag Manager
- Knowledge of video SEO or short-form content creation
- Experience working in/with distributed or async teams
ASSUMPTION: The ideal candidate will have a strong background in SEO and content strategy, with a proven track record of driving organic traffic and engagement. Familiarity with AI-powered writing tools and experience working in a remote, asynchronous environment are also highly desirable.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $60,000 - $80,000 per year, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in South Africa and takes into account the remote nature of the position.
Benefits:
- Ultimate flexibility: Work from anywhere, anytime
- Freedom and autonomy: High-trust team with minimal bureaucracy
- Small and friendly team: Collaborative and supportive work environment
- Flexible time off: Recharge your batteries when needed
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in South Africa. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: saas.group is a technology company that acquires and grows B2B SaaS ventures. They specialize in unlocking the full potential of promising SaaS products and have a portfolio of 21 exciting brands.
Company Size: saas.group has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: saas.group was founded in 2018 and is headquartered in Seattle, Washington, with additional offices in Cologne, Germany, and Boston, Massachusetts.
Company Description:
- saas.group acquires and grows B2B SaaS ventures, unlocking their full potential
- They specialize in providing a bootstrapper mindset to small software treasures and polishing them into industry stars
- With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries, saas.group is truly global
Company Specialties:
- Acquiring and growing B2B SaaS ventures
- Providing a bootstrapper mindset to small software treasures
- Fostering a dynamic, fully remote work environment
Company Website: saas.group
ASSUMPTION: saas.group is a mid-sized technology company that focuses on acquiring and growing B2B SaaS ventures. They provide a dynamic, fully remote work environment with ample opportunities for growth and collaboration.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, ideal for candidates with 3-5 years of experience in SEO, content strategy, or growth marketing.
Reporting Structure: The Marketing Specialist (SEO) will report directly to the Juicer team and collaborate with the central marketing team, contractors, and other stakeholders.
Work Arrangement: This role is 100% remote, with ultimate flexibility and autonomy in scheduling and work environment.
Growth Opportunities:
- Potential to grow within the Juicer team or explore opportunities within saas.group's portfolio of brands
- Chance to work on a variety of projects and gain exposure to different aspects of marketing and SEO
- Opportunity to learn from and collaborate with a diverse, global team of marketing professionals
ASSUMPTION: This role offers significant growth opportunities, both within the Juicer team and across saas.group's portfolio of brands. Candidates can expect to work on a variety of projects and gain exposure to different aspects of marketing and SEO, while collaborating with a diverse, global team of marketing professionals.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): South Africa, Remote
Geographic Context:
- The role is based in South Africa, with a remote work arrangement that allows for ultimate flexibility
- South Africa has a vibrant tech industry and a growing ecosystem of SaaS companies
- The time zone is Africa/Johannesburg (GMT+2), which may require some flexibility in scheduling for global collaboration
Work Schedule: Full-time (40 hours per week), with flexible scheduling and ultimate flexibility in work environment
ASSUMPTION: This role is based in South Africa, with a remote work arrangement that allows for ultimate flexibility in scheduling and work environment. The time zone is Africa/Johannesburg (GMT+2), which may require some flexibility in scheduling for global collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Juicer team
Key Assessment Areas:
- SEO and content strategy expertise
- Cross-functional collaboration skills
- Cultural fit and alignment with saas.group's values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO and content strategy experience
- Include specific examples of your achievements in driving organic traffic and engagement
- Demonstrate your ability to work cross-functionally and collaborate with diverse teams
- Showcase your cultural fit and alignment with saas.group's values
ATS Keywords: SEO, content strategy, growth marketing, keyword research, SERP intent, conversion content, AI-powered writing tools, social media management, cross-functional collaboration
ASSUMPTION: The application process for this role will involve an online application review, followed by a phone or video screen with the hiring manager, a technical assessment or case study, and a final interview with the Juicer team. Key assessment areas will include SEO and content strategy expertise, cross-functional collaboration skills, cultural fit, and problem-solving skills. Candidates should tailor their resume and cover letter to highlight their relevant experience and demonstrate their ability to work cross-functionally and collaborate with diverse teams.
🛠️ Tools & Technologies
- SEO tools: Semrush, Ahrefs, Surfer/NeuronWriter, Search Console
- AI-powered writing/editing tools: ChatGPT, Jasper, Frase
- Social media management tools: Canva, Buffer, Hootsuite, etc.
- Project management tools: Asana, Trello, Jira, etc.
ASSUMPTION: The ideal candidate will be proficient in a variety of SEO tools, AI-powered writing/editing tools, and social media management tools. Familiarity with project management tools is also desirable.
👔 Cultural Fit Considerations
Company Values:
- Bootstrapper mindset: saas.group values a lean, resourceful approach to growing small software treasures into industry stars
- Global collaboration: With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries, saas.group fosters a culture of global collaboration and inclusivity
- High-trust, low-bureaucracy: saas.group values a high-trust, low-bureaucracy work environment that empowers employees to make decisions and take initiative
Work Style:
- Remote and asynchronous: saas.group offers ultimate flexibility and autonomy in scheduling and work environment
- Collaborative and supportive: saas.group fosters a collaborative and supportive work environment that encourages employees to help each other out and have fun
- High-trust and low-bureaucracy: saas.group values a high-trust, low-bureaucracy work environment that empowers employees to make decisions and take initiative
Self-Assessment Questions:
- Do you have a proven track record in SEO, content strategy, or growth marketing?
- Are you comfortable working remotely and collaboratively with a global team?
- Do you thrive in a high-trust, low-bureaucracy work environment and enjoy taking initiative?
ASSUMPTION: saas.group values a bootstrapper mindset, global collaboration, and a high-trust, low-bureaucracy work environment. Candidates should be comfortable working remotely and collaboratively with a global team, and thrive in a high-trust, low-bureaucracy work environment that empowers employees to make decisions and take initiative.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working independently and remotely with minimal supervision
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with a global, distributed team
ASSUMPTION: This role may present challenges in managing multiple projects and deadlines simultaneously, working independently and remotely with minimal supervision, adapting to a fast-paced, dynamic work environment, and collaborating effectively with a global, distributed team.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO and content strategy for a specific SaaS product (Juicer) within a larger portfolio of brands
- Compared to similar roles in the industry, this position offers a high degree of autonomy and flexibility, as well as the opportunity to work on a variety of projects and gain exposure to different aspects of marketing and SEO
- Career path comparison: This role offers significant growth opportunities, both within the Juicer team and across saas.group's portfolio of brands, with potential for advancement into senior marketing roles or other leadership positions
ASSUMPTION: This role is unique in its focus on SEO and content strategy for a specific SaaS product (Juicer) within a larger portfolio of brands. Compared to similar roles in the industry, this position offers a high degree of autonomy and flexibility, as well as the opportunity to work on a variety of projects and gain exposure to different aspects of marketing and SEO. Career path comparison shows significant growth opportunities, both within the Juicer team and across saas.group's portfolio of brands, with potential for advancement into senior marketing roles or other leadership positions.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for Juicer, including keyword research, on-page optimization, and content planning
- Managing and optimizing the content pipeline for Juicer, including blog article updates, AI-assisted content generation, and social media campaigns
- Collaborating with the central marketing team and contractors to create engaging social media content and grow Juicer's online presence
ASSUMPTION: Sample projects for this role may include developing and executing a comprehensive SEO strategy for Juicer, managing and optimizing the content pipeline, and collaborating with the central marketing team and contractors to create engaging social media content and grow Juicer's online presence.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Juicer team collaborate with the central marketing team and other stakeholders to achieve our goals?
- What opportunities are there for growth and professional development within the Juicer team and across saas.group's portfolio of brands?
- How does saas.group support work-life balance and employee well-being in a remote work environment?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Key questions to ask during the interview may include the key priorities for the role in the first 30, 60, and 90 days, the collaboration between the Juicer team and other stakeholders, opportunities for growth and professional development, work-life balance and employee well-being, and the company's approach to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO and content strategy experience, including specific examples of your achievements in driving organic traffic and engagement
- Prepare a portfolio or examples of your work, demonstrating your ability to create engaging social media content and optimize for SEO
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
