📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: American Management Association International
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive digital marketing plans for AMA's conference centers
- Collaborating with center managers and sales teams across multiple locations
- Creating engaging content and managing digital marketing campaigns
- Analyzing campaign performance and optimizing strategies based on data
- Overseeing website updates and managing marketing budgets
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Developing and executing digital marketing plans to generate leads and increase brand awareness
✅ Collaborating with center managers and sales teams to promote business and increase revenue
✅ Creating engaging content for various online channels, including website, blogs, social media, and email
✅ Planning, executing, and managing digital marketing campaigns across various channels
✅ Tracking and analyzing campaign performance, and optimizing strategies based on data
✅ Managing marketing budgets and overseeing website updates
✅ Monitoring online reviews and social media, addressing negative feedback, and leveraging positive feedback
✅ Keeping up-to-date with industry trends and emerging technologies
✅ Occasional travel to tradeshows, networking events, and other AMA locations
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field
Experience: 3+ years in a professional services or hospitality marketing environment
Required Skills:
- Strong understanding of SEO, SEM, social media marketing, email marketing, and paid advertising
- Ability to analyze data, track performance, and make informed decisions and recommendations
- Excellent written and verbal communication skills
- Ability to manage multiple projects simultaneously, prioritizing tasks, to meet deadlines
- Ability to develop innovative and engaging marketing campaigns
- Understanding of event management, hospitality sales, venue management, guest experience management, and the competitive landscape and industry trends
- Proficiency with relevant digital marketing tools, such as Google Analytics, social media management platforms, email marketing software, and website management software (Wordpress)
Preferred Skills:
- Experience with various social media advertising platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, Yelp, Google, etc.)
- Excellent networking and relationship building skills
- Ability to take initiative and work through challenges, seeking guidance when necessary
- Strong interpersonal skills
- Must be detail-oriented
ASSUMPTION: Candidates with experience in professional services or hospitality marketing environments are likely to have a strong foundation in the required skills.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 per year (based on industry standards for a Marketing Strategist role with 3-5 years of experience in New York, NY)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on AMA products and services
Working Hours: Full-time (40 hours per week), with occasional travel required
ASSUMPTION: The salary range is based on industry standards for a Marketing Strategist role with the given experience level and location. Benefits are assumed based on typical benefits packages for companies of this size in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: American Management Association International is a global leader in professional development, advancing the skills of individuals, teams, and organizations worldwide.
Company Size: Medium (1,001-5,000 employees)
Founded: 1950
Company Description:
- AMA provides a wide range of training and development solutions, including conferences, seminars, webinars, and online courses
- Offers a variety of topics, including leadership, management, communication, and project management skills
- Serves a diverse range of industries and organizations, from Fortune 500 companies to government agencies and nonprofits
Company Specialties:
- Leadership development
- Management training
- Communication skills training
- Project management training
Company Website: www.amanet.org
ASSUMPTION: AMA is a well-established organization with a strong reputation in the professional development industry. Its size and experience make it an attractive employer for experienced marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports to the VP of US Conference Centers, Events & Travel
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-profile projects and events
- Chance to gain experience in multiple aspects of marketing, including digital marketing, event management, and hospitality sales
ASSUMPTION: This role offers a good balance of strategic and tactical marketing work, with opportunities for growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1601 Broadway, New York, NY 10019
Geographic Context:
- New York City is a major hub for business, finance, and media industries
- The office is located in Midtown Manhattan, near Times Square and other major attractions
- The area offers a wide range of dining, entertainment, and cultural options
Work Schedule: Full-time, with occasional travel required
ASSUMPTION: The office location offers a vibrant and dynamic work environment, with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person interview with hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with AMA's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of AMA's mission and values
- Prepare examples of successful digital marketing campaigns you've managed in the past
- Research AMA's recent marketing efforts and be prepared to discuss how you can contribute to their success
ATS Keywords: Digital marketing, SEO, SEM, social media marketing, email marketing, paid advertising, campaign management, data analysis, project management, hospitality sales, venue management, guest experience management
ASSUMPTION: AMA's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing experience and communication abilities.
🛠️ Tools & Technologies
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Website management software (WordPress)
- Paid advertising platforms (e.g., Google AdWords, Facebook Ads, LinkedIn Ads)
ASSUMPTION: Proficiency with relevant digital marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Customer focus
Work Style:
- Results-driven
- Team-oriented
- Adaptable and flexible
- Data-informed
- Creative and strategic
Self-Assessment Questions:
- Do you align with AMA's core values of integrity, excellence, innovation, collaboration, and customer focus?
- Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
- Do you have a proven track record of driving results through digital marketing campaigns?
ASSUMPTION: AMA values candidates who are results-driven, team-oriented, and adaptable, with a strong commitment to customer focus and data-informed decision-making.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and emerging technologies
- Occasional travel requirements
- Working with diverse teams and stakeholders across multiple locations
ASSUMPTION: This role may present challenges in terms of workload, industry knowledge, and collaboration with remote teams.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Manager position, but with a focus on conference center marketing and hospitality sales
- AMA's size and industry provide a unique opportunity to work on a wide range of marketing initiatives and campaigns
- This role offers a good balance of strategic and tactical marketing work, with opportunities for growth and advancement within the organization
ASSUMPTION: This role is comparable to other mid-level marketing positions, but with a unique focus on conference center marketing and hospitality sales.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote an upcoming conference or event
- Analyzing website traffic and user behavior to optimize SEO and improve user experience
- Managing social media accounts and creating engaging content to increase brand awareness and drive traffic
- Collaborating with sales teams to generate leads and increase bookings for conference centers
ASSUMPTION: These sample projects are designed to showcase the range of marketing responsibilities and initiatives in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the conference center marketing team currently?
- How does this role fit into the overall marketing strategy for AMA's conference centers?
- What opportunities are there for professional development and growth within the marketing department?
- How does AMA support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These interview questions are designed to assess the fit of the role, the organization, and the candidate, as well as to gather information about the company culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed in the past
- Research AMA's recent marketing efforts and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submission to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
