📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Life.Church
🔹 Location: Edmond, Oklahoma
🔹 Job Type: Full-Time/Salary
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic communication campaigns for YouVersion initiatives.
- Collaborating with cross-functional teams to align strategies with overall objectives.
- Analyzing data to inform segmentation and communication strategies.
- Staying updated on industry trends and emerging technologies.
- Leading and coaching team members as assigned.
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have experience in marketing or a related field.
📋 Key Responsibilities
✅ Lead marketing executions through strategic planning and collaboration with key stakeholders.
✅ Develop strategic campaigns that support YouVersion’s efforts.
✅ Leverage YouVersion channels to move individuals to action and enhance app engagement.
✅ Develop go-to-market strategies for test apps or market expansion.
✅ Understand app engagement trends and consumer insights to inform future strategies.
✅ Steward the brand position of assigned products and maintain a pulse on the competitive landscape.
✅ Collaborate with internal teams and use external insights to better understand the YouVersion community.
✅ Review data to inform strategy related to audience segmentation and communication strategies.
✅ Craft strategies for YouVersion communication channels with accuracy and excellence.
✅ Effectively present ideas with vision and direction.
✅ Stay ahead of industry trends and evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement.
✅ Develop actionable insights based on data and communicate this information through verbal, written, and visual channels.
✅ Collaborate with various teams to implement learnings from previous efforts to inform upcoming strategies.
✅ Maintain a thorough understanding of the organization’s communication stack to maximize features and capabilities.
✅ Lead and coach team members as assigned.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. The responsibilities listed are not exhaustive and may evolve based on business needs and team priorities.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 3 – 5 years of related work experience
Required Skills:
- Excellent verbal, written, and interpersonal communication skills
- Strong leadership skills and understanding of developing and guiding others
- Ability to self-motivate, make independent decisions, and solve problems with innovation
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
- Strong writing, editing, and proofing skills
- Ability to manage conflict and differing opinions while maintaining composure
- Strong process and organizational management skills to coordinate, structure, and provide vision to projects
Preferred Skills:
- Experience in the non-profit sector or a related field
- Familiarity with Bible-based content or Christian ministry
- Proficiency in marketing automation tools and analytics platforms
ASSUMPTION: While a bachelor's degree is preferred, relevant work experience and a strong portfolio may be considered in lieu of formal education. The ideal candidate will have a proven track record in marketing or a related field and be passionate about the mission of Life.Church.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level marketing role in Oklahoma)
Benefits:
- Paid parental leave, including maternity, paternity, and adoption leave
- Generous employer-paid leave for vacation, sick time, and other qualifying reasons
- Innovative and comprehensive Medical, Dental, and Vision insurance
- Life insurance policy provided for all staff members at 2x annual salary at no cost
- Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members
- Comprehensive wellness and mental health benefits
- Generous 401(k) retirement plan allowing up to 12.5% contribution in the first year
- $160 annually in development dollars for team members to invest in their professional growth
- Casual dress and work environment
Working Hours: Full-time (40 hours per week), typically Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Oklahoma. The actual salary may vary based on the candidate's experience, skills, and qualifications. Life.Church offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Life.Church operates in the non-profit sector, focusing on leading people to become fully devoted followers of Christ through innovative technology and biblical resources.
Company Size: Life.Church has 1,001-5,000 employees, making it a mid-sized organization with a significant impact on its industry.
Founded: Life.Church was founded in 1996 and has since grown to become a multi-site Christian church meeting in the United States and globally at Life.Church Online.
Company Description:
- Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
- The church's mission is to lead people to become fully devoted followers of Christ through innovative technology and biblical resources.
- Life.Church is committed to risk-taking, generosity, and honoring God with integrity.
Company Specialties:
- Technology and ministry
- App development and design
- Bible-based content and resources
- Real estate development and architecture
- Finance and marketing
- Graphic design, videography, and photography
- Payroll and childcare services
- UI/UX design and product development
Company Website: Life.Church Careers
ASSUMPTION: Life.Church is a well-established organization with a strong presence in its industry. Applicants should be comfortable working in a faith-based environment and be passionate about the church's mission and values.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Marketing Strategist will report directly to the YouVersion Product Marketing Manager.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Potential to advance to a senior marketing role within the organization
- Opportunities to work on diverse projects and initiatives across various teams
- Access to professional development resources and training opportunities
ASSUMPTION: The Marketing Strategist role offers opportunities for career growth and professional development within the organization. Applicants should be proactive in seeking out growth opportunities and taking initiative in their role.
🌍 Location & Work Environment
Office Type: Life.Church has multiple campuses and an online presence, with the main campus located in Edmond, Oklahoma.
Office Location(s): 4600 E 2nd St, Edmond, Oklahoma 73034, US
Geographic Context:
- Edmond, Oklahoma, is a suburb of Oklahoma City with a population of approximately 90,000 people.
- The area has a humid subtropical climate, with hot, humid summers and mild winters.
- Edmond is known for its strong sense of community, high-quality schools, and numerous parks and recreational facilities.
Work Schedule: Full-time (40 hours per week), typically Monday - Friday, 8:30 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: Life.Church offers a casual dress and work environment, with a strong emphasis on collaboration and teamwork. The organization values work-life balance and provides generous leave policies to support team members' well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and a panel of team members
- Final interview with the YouVersion Product Marketing Manager and/or other senior leaders
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Leadership and teamwork abilities
- Data analysis and interpretation skills
- Cultural fit and alignment with Life.Church's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Life.Church's mission and values in your application materials.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
- Showcase your portfolio or examples of your work, if applicable.
- Follow up with the hiring manager within 24-48 hours after your interview to express your interest in the role.
ATS Keywords: Marketing strategy, campaign development, data analysis, communication, leadership, teamwork, problem-solving, industry trends, emerging technology, brand stewardship, cross-functional collaboration
ASSUMPTION: Life.Church's hiring process is designed to assess candidates' skills, experiences, and cultural fit for the role. Applicants should be prepared to provide specific examples of their work and demonstrate their understanding of the organization's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
- Design tools (e.g., Adobe Creative Suite, Sketch, or Figma)
- Video and audio editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, or Audacity)
ASSUMPTION: The Marketing Strategist will be expected to have proficiency in relevant marketing automation tools, analytics platforms, and project management tools. Familiarity with industry-standard design, video, and audio editing tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Risk-taking
- Irrationally generous
- Spiritual contributors
- Bring your best
- Laugh hard
- Honor God with integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Data-driven and analytical
- Creative and innovative
- Passionate about Life.Church's mission and values
Self-Assessment Questions:
- Do you align with Life.Church's values and mission?
- Are you comfortable working in a faith-based environment?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you adaptable and open to change?
- Do you have a strong work ethic and a passion for excellence?
ASSUMPTION: Life.Church values team members who align with their mission and values, demonstrate a strong work ethic, and are passionate about their work. Applicants should carefully consider their fit with the organization's culture and values before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Collaborating with diverse teams and stakeholders with varying priorities and perspectives
- Adapting to changes in strategy or priorities based on business needs
- Working in a faith-based environment, which may require a certain level of comfort with biblical content and Christian ministry
ASSUMPTION: The Marketing Strategist role may present unique challenges related to the fast-paced nature of the work, the need for strong collaboration and adaptability, and the requirement to work in a faith-based environment. Applicants should be prepared to navigate these challenges and thrive in a dynamic, team-oriented work environment.
📈 Similar Roles Comparison
- Marketing Strategist vs. Marketing Manager: The Marketing Strategist role focuses more on strategic planning and campaign development, while the Marketing Manager role may involve additional responsibilities such as team leadership and budget management.
- Marketing Strategist vs. Product Marketing Manager: The Marketing Strategist role is more focused on developing and executing communication strategies, while the Product Marketing Manager role involves additional responsibilities such as product positioning, pricing, and go-to-market strategy.
- Career Path: Marketing Strategist roles can lead to advancement into senior marketing roles, product marketing management, or other related positions within the organization.
ASSUMPTION: The Marketing Strategist role is similar to other marketing roles but has a specific focus on strategic planning and campaign development. Applicants should consider their career goals and the specific responsibilities of the role when comparing it to other marketing positions.
📝 Sample Projects
- Developing a strategic communication campaign to launch a new YouVersion feature or app
- Analyzing user engagement data to inform segmentation and targeting strategies for YouVersion communication channels
- Collaborating with cross-functional teams to develop and execute a go-to-market strategy for a new YouVersion app or market expansion
- Conducting market research to understand consumer insights and inform future strategies for YouVersion initiatives
ASSUMPTION: The Marketing Strategist role involves a variety of projects, from strategic planning and campaign development to data analysis and market research. Applicants should be prepared to work on diverse projects and initiatives across various teams.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the YouVersion team, and how can this role help address them?
- How does this role collaborate with other teams and stakeholders within Life.Church?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Life.Church support the professional development and growth of its team members?
- What are the most rewarding aspects of working on the YouVersion team, according to current team members?
- How does Life.Church measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the organization. Asking thoughtful, insightful questions demonstrates your interest in the position and helps you make an informed decision about your fit with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
- Showcase your portfolio or examples of your work, if applicable.
- Follow up with the hiring manager within 24-48 hours after your interview to express your interest in the role.
- If selected for the final round, be prepared to provide references and complete a background check (if applicable).
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
