Marketing Strategist

📌 Core Information

🔹 Job Title: Marketing Strategist

🔹 Company: Webranking

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Advertising Services

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing strategic marketing and media plans for clients
• Conducting market research and analysis to identify trends and opportunities
• Collaborating with internal teams to ensure integrated solutions
• Presenting strategic proposals to clients in a clear and compelling manner
• Contributing to the innovation and growth of Webranking

ASSUMPTION: This role requires a high level of strategic thinking, communication, and collaboration skills. The ideal candidate will have a strong background in marketing strategy development, preferably in a consultancy context, with a deep understanding of digital and offline media.

📋 Key Responsibilities

✅ Develop and implement marketing and media strategies for clients based on a deep understanding of their context and business objectives

✅ Conduct market research and analysis to identify opportunities and trends, and to inform strategic decision-making

✅ Collaborate with internal teams (Advertising, SEO, UX, Content, Analytics) to ensure integrated solutions and coherent narratives

✅ Support new project development and RFPs, acting as a central point for strategic alignment

✅ Identify and drive new projects, tools, and processes to promote innovation and continuous improvement

ASSUMPTION: The role involves a significant amount of stakeholder management, both internally and with clients. Strong communication and presentation skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5 years of experience in marketing strategy development, preferably in a consultancy context

Required Skills:

• Proven expertise in marketing strategy development and implementation
• Strong analytical and data interpretation skills
• Excellent communication and presentation skills in Italian (C1 level) and English (B2 level or higher)
• Proven ability to work collaboratively and manage cross-functional teams
• Strong problem-solving skills and a strategic mindset

Preferred Skills:

• Experience in a fast-paced, dynamic agency environment
• Familiarity with marketing automation tools and CRM systems
• Knowledge of the Italian market and cultural context

ASSUMPTION: While not explicitly stated, a strong understanding of the Italian market and cultural context would be beneficial for this role. Additionally, while not required, experience with marketing automation tools and CRM systems could be an asset.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (Estimated based on market research and experience level)

Benefits:

• Smart Working (Remote & Hybrid options)
• Smart Working Station Contribution
• Flexible Hours
• Electronic Meal Vouchers
• Corporate Welfare
• Development Plan
• Internal and External Training
• Unlimited Access to E-Learning Platform
• Welcome Kit
• Team Building Events
• Relaxation and Leisure Spaces

Working Hours: Full-time (40 hours per week) with flexible hours and smart working options

ASSUMPTION: The salary range is estimated based on market research and the experience level required for the role. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Webranking operates in the advertising services industry, focusing on performance-driven digital marketing for major international businesses.

Company Size: Webranking has 201-500 employees, providing a mid-sized agency environment with opportunities for growth and collaboration.

Founded: Webranking was founded in 1999 and has since grown to become a leading digital agency in Italy.

Company Description:

• Webranking is a performance-focused digital agency committed to efficiently and transparently driving real growth for major international businesses.
• The agency offers a wide range of services, including data collection, integration, and processing, as well as the analysis, management, and optimization of all digital planning channels to enhance user experience and maximize conversions.
• Webranking has a solid Martech team focused on research and development to meet both internal and client needs.

Company Specialties:

• SEO
• SEM
• Web Marketing
• Web Analytics
• Sviluppo CMS - eCommerce
• Search Marketing
• User Experience
• Conversion Rate Optimization
• Display & Video Advertising
• Mobile Advertising

Company Website: http://www.webranking.it/

ASSUMPTION: Webranking's focus on performance-driven digital marketing and its wide range of services make it an attractive option for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a significant amount of experience and expertise.

Reporting Structure: The Marketing Strategist will report to the Head of Strategy and work closely with various internal teams, including Advertising, SEO, UX, Content, and Analytics.

Work Arrangement: This is a hybrid role, with a combination of remote and on-site work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• As Webranking continues to grow, there may be opportunities for the Marketing Strategist to take on more responsibilities or move into a management role.
• The agency's focus on innovation and continuous improvement provides opportunities for professional development and growth.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, the mid-sized agency environment and focus on innovation suggest that there may be opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Webranking has multiple offices in Italy, with the primary office for this role located in Milan.

Office Location(s): Milan, Lombardy, Italy

Geographic Context:

• Milan is the second-largest city in Italy and the capital of the Lombardy region.
• The city is a major economic hub, with a strong focus on finance, fashion, and design.
• Milan is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.

Work Schedule: The work schedule for this hybrid role will be discussed during the interview process. Webranking offers flexible hours and smart working options.

ASSUMPTION: The Milan office provides a dynamic and vibrant work environment, with easy access to public transportation and a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork skills
• Market research and analysis skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your strategic approach to marketing and provide examples of your past successes.
• Demonstrate your ability to work collaboratively and manage cross-functional teams.

ATS Keywords: Marketing Strategy, Advertising, Market Analysis, Data Interpretation, Narrative Building, Team Collaboration, Innovation, Problem Solving, Communication Skills, Presentation Skills, Cultural Understanding, Strategic Thinking, Project Coordination, Curiosity, End-to-End Solutions

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, communication, and collaboration skills. Applicants should be prepared to provide specific examples of their past successes and demonstrate their ability to work effectively in a dynamic agency environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, experience with marketing automation tools, CRM systems, and data analysis tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Transparent
• Collaborative

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively and managing cross-functional teams?
• Do you have a strong strategic mindset and a proven track record of success in marketing strategy development?

ASSUMPTION: Webranking's focus on performance, innovation, and collaboration suggests that candidates who are dynamic, strategic thinkers with strong communication and collaboration skills would be a good fit for the organization.

⚠️ Potential Challenges

• The role requires a significant amount of stakeholder management, both internally and with clients, which can be challenging and time-consuming.
• The fast-paced, dynamic nature of the agency environment may require candidates to be adaptable and able to manage multiple priorities effectively.
• The role may involve working with tight deadlines and managing competing priorities, which can be stressful at times.
• The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who are not comfortable working remotely.

ASSUMPTION: While the role presents several challenges, it also offers opportunities for growth, innovation, and collaboration in a dynamic agency environment.

📈 Similar Roles Comparison

• This role is similar to other marketing strategist positions in the advertising services industry, but may differ in terms of the specific services offered and the agency's focus on performance-driven digital marketing.
• The Italian market and cultural context may present unique opportunities and challenges for this role compared to similar positions in other countries.
• Career progression in this role may involve moving into a management position or taking on more responsibilities within the agency's strategy team.

ASSUMPTION: While this role is similar to other marketing strategist positions, the specific focus on performance-driven digital marketing and the Italian market and cultural context make it unique.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a major international client, including market research, analysis, and the creation of a coherent narrative to guide tactical implementation.
• Collaborating with internal teams to ensure integrated solutions and coherent narratives for a client's marketing campaigns, including advertising, SEO, UX, content, and analytics.
• Identifying and driving new projects, tools, and processes to promote innovation and continuous improvement within the agency.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Marketing Strategist may face in this role. The specific projects and priorities will depend on the needs of the agency and its clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing strategy development process for a client at Webranking?
• How does the Marketing Strategist role collaborate with other internal teams, such as Advertising, SEO, UX, Content, and Analytics?
• What opportunities are there for professional development and growth within the agency?
• How does Webranking support work-life balance for its employees?
• What is the expected work arrangement for this hybrid role, and how is it managed effectively?

ASSUMPTION: These questions are intended to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for the Marketing Strategist role at Webranking.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Webranking's services, industry, and market position.
• Be ready to discuss your strategic approach to marketing and provide examples of your past successes.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.