Marketing Strategist

📌 Core Information

🔹 Job Title: Marketing Strategist

🔹 Company: Bristol Myers Squibb

🔹 Location: Madrid, Spain

🔹 Job Type: Full-Time, Hybrid (2 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies
• Collaborating cross-functionally to co-create campaigns
• Creating and reviewing scientific content for marketing and disease awareness campaigns
• Monitoring customer adoption and advancing them through the sales funnel
• Segmenting customers based on message preferences, channels adoption, and potential

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Implementing and monitoring brand strategies

✅ Collaborating with cross-functional teams to develop campaigns

✅ Creating and reviewing scientific content for marketing and disease awareness campaigns

✅ Monitoring customer adoption and advancing them through the sales funnel

✅ Segmenting customers based on message preferences, channels adoption, and potential

✅ Ensuring campaigns align with regulatory requirements and guidelines

✅ Managing multiple projects simultaneously and prioritizing tasks based on business objectives and timelines

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on brand strategy and campaign development

Required Skills:

• Proven track record in brand strategy development and implementation
• Strong analytical skills and ability to interpret data
• Excellent project management skills
• Fluency in English
• Familiarity with customer journeys and ability to build strategic content plans
• Ability to deliver against commercial and broader performance objectives

Preferred Skills:

• Fluency in Spanish
• Experience in the pharmaceutical industry
• Knowledge of regulatory guidelines and landscape

ASSUMPTION: Candidates with a strong background in brand strategy and campaign development, as well as relevant industry experience, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a Marketing Strategist role in Madrid)

Benefits:

• Competitive benefits package
• Flexibility and work-life balance
• Opportunities for professional growth and development

Working Hours: Full-time, with flexible hours and the option to work remotely 3 days per week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Strategist role in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 10,001+ employees (Large enterprise)

Founded: 1887 (as a merger of two companies)

Company Description:

• Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines
• The company has a portfolio of products and pipeline of compounds in critical areas of need, including oncology, hematology, immunology, cardiovascular disease, and fibrosis
• Bristol Myers Squibb is committed to improving health outcomes for patients worldwide through its innovative medicines and employees

Company Specialties:

• Biotechnology
• Innovation
• Great place to work
• Pharmaceuticals
• Research and development
• Healthcare

Company Website: www.bms.com

ASSUMPTION: Bristol Myers Squibb is a large, established pharmaceutical company with a strong focus on innovation and improving health outcomes for patients worldwide.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Brand Lead

Work Arrangement: Hybrid (2 days on-site, 3 days remote)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on different brands and products within the portfolio
• possibility to gain experience in other functions, such as sales or medical affairs, through cross-functional collaboration

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established pharmaceutical company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Madrid, Spain

Geographic Context:

• Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
• The city is known for its vibrant culture, historic architecture, and diverse culinary scene
• Madrid is a major economic hub and a center for the pharmaceutical industry in Spain

Work Schedule: Full-time, with flexible hours and the option to work remotely 3 days per week

ASSUMPTION: Madrid offers a dynamic work environment with a strong pharmaceutical industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or other team members
• Final interview with the Brand Lead or another senior leader
• Background check and onboarding

Key Assessment Areas:

• Brand strategy development and implementation
• Campaign development and project management skills
• Analytical skills and data interpretation
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy and campaign development experience
• Demonstrate your analytical skills and ability to interpret data in your application materials
• Showcase your collaboration and communication skills through examples of successful cross-functional projects
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under tight deadlines

ATS Keywords: Brand strategy, campaign development, project management, analytical skills, data interpretation, collaboration, communication, pharmaceutical industry, marketing, customer journeys, content creation

ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Innovation
• Integrity
• Collaboration
• Accountability
• Sustainability

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Focused on delivering results and driving business impact

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for improving health outcomes for patients?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have strong analytical skills and the ability to interpret data to inform decision-making?
• Are you results-driven and focused on delivering business impact?

ASSUMPTION: Bristol Myers Squibb values employees who are patient-focused, innovative, and results-driven, with a strong work ethic and a collaborative approach.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
• Collaborating with cross-functional teams may require strong communication and interpersonal skills
• Working with regulatory requirements and guidelines may require attention to detail and a strong understanding of the pharmaceutical industry
• Madrid may have a high cost of living compared to other cities in Spain

ASSUMPTION: While this role offers many opportunities for professional growth and development, it may also present challenges related to the fast-paced work environment, cross-functional collaboration, and cost of living in Madrid.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Campaign Manager role in the pharmaceutical industry, but with a stronger focus on brand strategy development and implementation
• Compared to other industries, the pharmaceutical industry has unique regulatory requirements and a strong focus on patient safety and efficacy
• Career paths in the pharmaceutical industry may vary depending on the specific company and role, but there are opportunities for advancement within marketing, sales, or medical affairs

ASSUMPTION: This role is unique in its focus on brand strategy development and implementation, but it shares similarities with other marketing roles in the pharmaceutical industry.

📝 Sample Projects

• Developing and implementing a brand strategy for a new product launch
• Collaborating with cross-functional teams to create and execute a marketing campaign for an existing product
• Analyzing customer data to segment customers based on message preferences, channels adoption, and potential
• Creating and reviewing scientific content for marketing and disease awareness campaigns

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Strategist role at Bristol Myers Squibb.

❓ Key Questions to Ask During Interview

• Can you describe the brand strategy development process and how it is implemented within the company?
• How does the Marketing Strategist role collaborate with other functions, such as sales and medical affairs?
• What are the key challenges and opportunities facing the brand portfolio in the next 1-2 years?
• How does the company support the professional growth and development of its employees?
• What is the work-life balance like for employees in this role, and how is it supported by the company?

ASSUMPTION: These key questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://bristolmyerssquibb.wd5.myworkdayjobs.com/BMS/job/Madrid/Marketing-Strategist_R1593530
• Tailor your resume and cover letter to highlight your brand strategy and campaign development experience
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under tight deadlines
• Research the company and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.