📌 Core Information
🔹 Job Title: Marketing Strategist
🔹 Company: Bristol Myers Squibb
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies
- Collaborating cross-functionally to co-create campaigns
- Creating and reviewing scientific content for marketing and disease awareness campaigns
- Monitoring customer adoption and advancing them through the sales funnel
- Segmenting customers based on message preferences, channels adoption, and potential
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Implementing and monitoring brand strategies
✅ Collaborating with cross-functional teams to develop campaigns
✅ Creating and reviewing scientific content for marketing and disease awareness campaigns
✅ Monitoring customer adoption and advancing them through the sales funnel
✅ Segmenting customers based on message preferences, channels adoption, and potential
✅ Ensuring campaigns align with regulatory requirements and guidelines
✅ Managing multiple projects simultaneously and prioritizing tasks based on business objectives and timelines
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on brand strategy and campaign development
Required Skills:
- Proven track record in brand strategy development and implementation
- Strong analytical skills and ability to interpret data
- Excellent project management skills
- Fluency in English
- Familiarity with customer journeys and ability to build strategic content plans
- Ability to deliver against commercial and broader performance objectives
Preferred Skills:
- Fluency in Spanish
- Experience in the pharmaceutical industry
- Knowledge of regulatory guidelines and landscape
ASSUMPTION: Candidates with a strong background in brand strategy and campaign development, as well as relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a Marketing Strategist role in Madrid)
Benefits:
- Competitive benefits package
- Flexibility and work-life balance
- Opportunities for professional growth and development
Working Hours: Full-time, with flexible hours and the option to work remotely 3 days per week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Strategist role in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1887 (as a merger of two companies)
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines
- The company has a portfolio of products and pipeline of compounds in critical areas of need, including oncology, hematology, immunology, cardiovascular disease, and fibrosis
- Bristol Myers Squibb is committed to improving health outcomes for patients worldwide through its innovative medicines and employees
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb is a large, established pharmaceutical company with a strong focus on innovation and improving health outcomes for patients worldwide.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Brand Lead
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on different brands and products within the portfolio
- possibility to gain experience in other functions, such as sales or medical affairs, through cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established pharmaceutical company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant culture, historic architecture, and diverse culinary scene
- Madrid is a major economic hub and a center for the pharmaceutical industry in Spain
Work Schedule: Full-time, with flexible hours and the option to work remotely 3 days per week
ASSUMPTION: Madrid offers a dynamic work environment with a strong pharmaceutical industry and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the Brand Lead or another senior leader
- Background check and onboarding
Key Assessment Areas:
- Brand strategy development and implementation
- Campaign development and project management skills
- Analytical skills and data interpretation
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy and campaign development experience
- Demonstrate your analytical skills and ability to interpret data in your application materials
- Showcase your collaboration and communication skills through examples of successful cross-functional projects
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under tight deadlines
ATS Keywords: Brand strategy, campaign development, project management, analytical skills, data interpretation, collaboration, communication, pharmaceutical industry, marketing, customer journeys, content creation
ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Innovation
- Integrity
- Collaboration
- Accountability
- Sustainability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on delivering results and driving business impact
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for improving health outcomes for patients?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong analytical skills and the ability to interpret data to inform decision-making?
- Are you results-driven and focused on delivering business impact?
ASSUMPTION: Bristol Myers Squibb values employees who are patient-focused, innovative, and results-driven, with a strong work ethic and a collaborative approach.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Working with regulatory requirements and guidelines may require attention to detail and a strong understanding of the pharmaceutical industry
- Madrid may have a high cost of living compared to other cities in Spain
ASSUMPTION: While this role offers many opportunities for professional growth and development, it may also present challenges related to the fast-paced work environment, cross-functional collaboration, and cost of living in Madrid.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Campaign Manager role in the pharmaceutical industry, but with a stronger focus on brand strategy development and implementation
- Compared to other industries, the pharmaceutical industry has unique regulatory requirements and a strong focus on patient safety and efficacy
- Career paths in the pharmaceutical industry may vary depending on the specific company and role, but there are opportunities for advancement within marketing, sales, or medical affairs
ASSUMPTION: This role is unique in its focus on brand strategy development and implementation, but it shares similarities with other marketing roles in the pharmaceutical industry.
📝 Sample Projects
- Developing and implementing a brand strategy for a new product launch
- Collaborating with cross-functional teams to create and execute a marketing campaign for an existing product
- Analyzing customer data to segment customers based on message preferences, channels adoption, and potential
- Creating and reviewing scientific content for marketing and disease awareness campaigns
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Strategist role at Bristol Myers Squibb.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy development process and how it is implemented within the company?
- How does the Marketing Strategist role collaborate with other functions, such as sales and medical affairs?
- What are the key challenges and opportunities facing the brand portfolio in the next 1-2 years?
- How does the company support the professional growth and development of its employees?
- What is the work-life balance like for employees in this role, and how is it supported by the company?
ASSUMPTION: These key questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://bristolmyerssquibb.wd5.myworkdayjobs.com/BMS/job/Madrid/Marketing-Strategist_R1593530
- Tailor your resume and cover letter to highlight your brand strategy and campaign development experience
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under tight deadlines
- Research the company and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
